BWI: Autodesk to Significantly Expand its Presence in India; Announces an Open Distribution Network in India

Press release from Business Wire India
Source: Autodesk
Monday, December 26, 2011 02:40 PM IST (09:10 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Business services, Information technology, Media & entertainment; Technology
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Autodesk to Significantly Expand its Presence in India; Announces an Open Distribution Network in India


New Delhi, Delhi, India, Monday, December 26, 2011 -- (Business Wire India) -- Autodesk Asia Pte. Ltd., a world leader in 2D and 3D design, engineering and entertainment software, today announced an Open Distribution network in India for its drafting and detailing software- AutoCAD LT 2012, a professional choice for data compatibility, reliability and 2D drafting productivity.

As part of the company's endeavor to expand the channel partner ecosystem, all Autodesk volume products, including AutoCAD LT 2012, will be sold through an Open Distribution network in India. Earlier, such products were only available to customers in India, through a network of contracted Autodesk authorized VARs, primarily operating in the top tier cities. However now, by opening up the distribution network, Autodesk has enabled resellers in upcountry markets to procure Autodesk volume products from key VAD's viz- Redington and Ingram Micro and take the Autodesk brand to tier II & III cities.

Commenting on Autodesk's strategy to broad base the availability of their volume products in India; Ajay Bagepalli, Director - Channels and Business Development, Autodesk India & SAARC, said, "This move is driven by the fact that rapid economic growth across Tier 2 and 3 cities merits a need for these products to be easily accessible to our customers across the country. Unrestricted distribution of our volume products such as AutoCAD LT will create excitement among the channel community at large, as it now provides them a great opportunity to participate in the Autodesk India growth story. Ease of availability of AutoCAD LT will enable millions of designers, architects, manufacturers to imagine, design and create their ideas into reality in a more cost effective manner and with faster turnaround time.

Autodesk works with a strong channel partner network in the country to deliver the highest level of service to customers. Autodesk works closely with channel partners in the promotion, demonstration, installation, support and training requirements of Autodesk 3D design technologies. Autodesk channel partners help customers choose the best combination of software, hardware, and services to meet the desired business objectives.

About Autodesk

Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries - including the last 16 Academy Award winners for Best Visual Effects - use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visit www.autodesk.com.

Autodesk, AutoCAD and AutoCAD LT, are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2011 Autodesk, Inc. All rights reserved.


CONTACT DETAILS
Santanu Bhattacharya, Text 100, +91 9910016735, santanu.bhattacharya@text100.co.in

KEYWORDS
CONSUMER, ENTERTAINMENT, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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