BWI: Vote for your Favourite Restaurant for the Time Out India Food Awards 2011

Press release from Business Wire India
Source: Time Out India
Thursday, November 17, 2011 02:00 PM IST (08:30 AM GMT)
Editors: General: Arts & culture, Consumer interest, Entertainment, Food & drink, People; Business: Advertising, PR & marketing, Business services, Hospitality, Media & entertainment
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Vote for your Favourite Restaurant for the Time Out India Food Awards 2011
The competition has begun

Mumbai, Maharashtra, India, Thursday, November 17, 2011 -- (Business Wire India) -- The Time Out India Food Awards 2011 has entered its second phase wherein you can now vote for your favourite restaurant and bring them closer to winning the most credible awards in the culinary industry.

Speaking on ICICI Bank's association with the Time Out India Food Awards, Kusal Roy, General Manager, ICICI Bank said "We are the principal sponsors for the first Time Out Food Awards in India. The idea is to strengthen the customer-connect with Dining as a category and deliver more value to our customers.
Dining out is an important part of our customers' lifestyle, and our analysis shows that customers dine out approximately 4 times or more in a month. With the objective of building product-relevance withour customers in their favourite category of spending, we have rolled out a program called Culinary Treats which offers minimum 15% savings to ICICI Bank Credit & Debit Card customers at over 500 restaurants."

Time Out India through its extensive registration campaign has brought together more than 1000 of the finest and most prestigious restaurants in the hospitality industry from Mumbai, Pune, Delhi, Bangalore, Chennai and Kolkata.

Some of the participating restaurants include Koh By Ian Kittichai, The Liquid Lounge Bar, Pirates of Grill, Neel at Tote, Indigo, Escobar, Delhi Darbar, Kebabs and Curries, Pan Asian, Dakshin, Amadeus, The Great Kebab Factory, Olive Bar and Kitchen, Chilli and Spice, Nandos and The Table, to name a few.

Further elaborating on the voting process for the Time Out India Food Awards 2011, Nydia Dias, Country Head-Marketing, Paprika Media says, "Through a rigorous and organized registration process, we have garnered more than 1000 of the best and most acclaimed restaurants throughout India to participate in the Time Out Food Awards 2011. The voting for your favorite restaurant begins on 11th November 2011 and is a very simple process where you visit the official Time Out Food Awards website and vote for the restaurant of your choice based on the quality of food, service and the ambience."

The Time Out India Food Awards 2011 will be judged by a distinguished panel of judges comprising of Mr Naresh Fernandes, Consulting Editor, Time Out, Celebrity Food Consultant, Writer and Entrepreneur-Karen Anand and renowned lawyer, writer and columnist Javed Gaya.

Sharing her thoughts on judging the Time Out India Food Awards 2011, Karen Anand says. "I am excited to be one of the three judges on the Time Out India food awards. Time Out has a worldwide reputation for its honest, frank and completely transparent reviews which people swear by. I think these awards are a reflection of the huge interest in food and eating out in the country today. This is just a start of bigger and better things to come in this arena".

Javed Gaya feels that the Time Out India Food Awards 2011 reflect the quality and sophistication of the magazine and says "The Time Out restaurant reviews are not just knowledgeable and impartial;


this is because of their stated policy to pay for meals and review anonymously. In addition there is an extraordinary flair and sensibility in the reviews which place Indian restaurants in a cosmopolitan and global context in keeping with the quality of writing and the sophistication of the readership. I am sure that the Time Out Food Awards would be commensurate with the standard of the reviews."

Naresh Fernandes expresses his views on the Time Out India Food Awards 2011 coming to the country for the first time and says "Time Out is known worldwide for its honest and reliable food reviews. Being the consulting editor for Time Out as well as a part of a very reputed panel of judges for the Time Out India Food Awards 2011, I personally feel that The Time Out Food Awards 2011, is here to set a benchmark for excellence in the hospitality industry and I wish all the prestigious participating restaurants the very best."

The Time Out Food Awards have taken place earlier in London and Dubai and are quite sought after in the food and beverage industry. The prime vision of bringing these awards to India is the substantial growth of the hospitality industry in India as well as the growing need to appreciate good food. India comprises of some of the best restaurants and foodie joints, which provide the best establishment opportunities to the food and beverage Industry.

The voting process commences on 11th November, 2011 where you can vote for your favourite restaurant by visiting www.timeoutfoodawards.com, the official website for The Time Out India Food Awards, 2011.

The Time Out India Food Awards 2011 is aiming at creating the most credible awards in the Food and Drinks industry and at recognizing India's best eateries.

The award ceremony on 6th December 2011 at Taj Lands End will attract restaurants/hotels owners and chefs and celebrities from food, fashion and the Bollywood fraternity.

About Paprika Media

Paprika Media Private Limited is a Publishing House with a young, creative & dynamic team. Founded in 2004 by the Essar Group, Paprika Media has tied up with the UK based Publishers -Time Out to publish Indian editions of Time Out for the major metros.

About Essar Group

The Essar Group (the "Group") is a multinational conglomerate and a leading player in the sectors of Steel, Oil & Gas, Power, Communications, Shipping Ports & Logistics, Construction and Minerals. With operations in more than 20 countries across five continents, the Group employs 70,000 people, with revenues of USD 15 billion.



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KEYWORDS
ARTS, CONSUMER, ENTERTAINMENT, FOOD, PEOPLE, MARKETING, BUSINESS SERVICES, HOSPITALITY, MEDIA

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