BWI: Social Gaming Market Going Strong in India

Press release from Business Wire India
Source: MOL AccesPortal Pvt. Ltd.
Tuesday, November 22, 2011 03:35 PM IST (10:05 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology, Media & entertainment, Sports, Telecommunications, Toy manufacturers; Technology
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Social Gaming Market Going Strong in India
Marketers to use social games as a branding tool

Mumbai, Maharashtra, India, Tuesday, November 22, 2011 -- (Business Wire India) -- MOL AccessPortal Pvt. Ltd. (MOL India), Asia's leading payment service providers for online games, virtual worlds and social networks is experiencing huge growth in the social gaming market of India.

Social gaming, a relatively new phenomenon in India, is a concept that promotes social networking via online games. Already a popular culture in many parts of the world, social gaming has seen increased popularity among the Indian community. By including local nuances into the gaming environment, most of the social games are becoming more realistic as they represent the users' daily endeavours. These games not only help to bring the communities closer, the real-time rewards further entice users' participation.

"Over 500 million people worldwide play social games and in India alone, more than 10 million or over 50 per cent of India's Facebook users play social games," says Mr. Ashish Khoria, Country Manager of MOL India.

Today, users in India are investing more time and money on online games. Many users play free social games like 'Farmville' and 'Pet Society'. Spending real money to enhance the gaming experience is growing.

Ganesh Kumar Bangah, CEO of MOL says, "The audience and revenue growth forecast is tremendous and this presents an opportunity for marketers to promote their brands through social games. The user growth we are witnessing continues to increase beyond expectations. This is really a good time for companies to explore social gaming initiatives in India".

About MOL AccesPortal Pvt. Ltd.:

MOL AccessPortal (MOL) is part of the MOL Global Group, one of Asia's leading payment service providers. MOL handles over 60 million transactions annually and leverages on a network of more than 600,000 physical and online payment collection points across 80 countries. It is also linked online to 88 banks in 9 countries worldwide. MOL INDIA is one of the biggest Re-sellers of Social & MMOG Game Credits dedicated to Gaming Industry. For more information on MOL, visit www.mol.com



CONTACT DETAILS
Alvin Tan, MOL AccesPortal Pvt. Ltd., +65 9770 0997, atan@mol.com
Winnie Loo, MOL AccesPortal Pvt. Ltd., +65 9125 618 , winnieloo@mol.com
Bhagyashri Bandekar, Aria PR, +91 99167082414, infoariapr@gmail.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BANKING, BUSINESS SERVICES, IT, MEDIA, SPORTS, TELECOMMUNICATIONS, TOYS, TECHNOLOGY

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