BWI: Online Recharge Leader FreeCharge Partners with MasterCard for Priceless Moments

Press release from Business Wire India
Source: FreeCharge
Monday, November 14, 2011 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Retailers, Telecommunications; Technology
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Online Recharge Leader FreeCharge Partners with MasterCard for Priceless Moments


Mumbai, Maharashtra, India, Monday, November 14, 2011 -- (Business Wire India) -- FreeCharge.in, a leader in the online recharge service domain announced an exclusive partnership with MasterCard to provide priceless moments for millions of mobile, DTH and data card consumers. Founder-CEO, Kunal Shah, a serial entrepreneur said, 'FreeCharge's vision is to provide hassle-free real-time online recharges and make mobile, DTH & Internet virtually FREE for all Indians. We give back the entire recharge amount as coupons of premium brands. This tie-up with MasterCard will enable us to provide Priceless Moments to over 800 million mobile, Internet and DTH users across India.'

With the MasterCard alliance, FreeCharge has entered into a multi-year partnership that aims to deliver promotions that enables more Indians to transact online. Kunal states 'Our first promotion provides double the coupons for all users who transact using MasterCard credit or debit cards across prepaid mobile, DTH and data card recharges. This provides tremendous value for any consumer to recharge online and get coupons for McDonalds, Café Coffee Day, Barista, Shoppers Stop & many other leading merchants.'

With over 1 million registered users and thousands of daily transactions, www.FreeCharge.in is one of the fastest growing online brands in India. Sumeet Arora, VP-Alliances at FreeCharge said about the MasterCard alliance: 'MasterCard is a pioneer in the global payments space and a leader in enabling online transactions in India. We are one of the top 10 online brands in India and a partnership with MasterCard to activate dormant Internet users and scale up transactions in the Indian market was a logical conclusion. We are excited about this alliance that will provide substantial incentives to millions of consumers to use MasterCard for any recharges related to mobile, Internet or Direct to Home on the FreeCharge.in website."

Kunal strongly feels 'India is a at a cusp with over 100 million Internet users & 900 million mobile users, e-commerce is set to explode and FreeCharge with MasterCard's help is ready to play an enabling role in the forthcoming revolution.'

About FreeCharge:

FreeCharge is a leader in the Indian online recharge space with innovative service offerings for prepaid mobile, DTH & Internet data card recharges. Launched in 2010 with the idea of making recharges FREE for customers while increasing footfalls for retailers, FreeCharge is a pioneer in establishing the coupon culture in India. With a simple proposition of providing customers instant recharges and offering an equivalent amount in discount coupons across leading retailers, FreeCharge has become a market leader with over 1 million users trusting the FreeCharge brand for all their recharge needs. Brands partnering with FreeCharge include McDonalds, Pizza Hut, Café Coffee Day, Barista, PVR Cinemas, Dominos, BIG Cinemas, Shoppers Stop, eBay, Cinemax, Indiaplaza, Crossword, Croma and 50 other leading retailers. FreeCharge is a brainchild of serial entrepreneur Kunal Shah who spearheaded the PaisaBack concept in India.

For further information, visit:
http://www.FreeCharge.in
www.facebook.com/FreeCharge
http://www.twitter.com/FreeChargein


CONTACT DETAILS
Sameer Khandelwal, FreeCharge, +91 9821019183, media@freecharge.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, RETAIL, TELECOMMUNICATIONS, TECHNOLOGY

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