BWI: Homeshop18.com Expands its Portfolio with an Online Lingerie Store

Press release from Business Wire India
Source: HomeShop18
Thursday, November 24, 2011 02:40 PM IST (09:10 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Clothing & accessories, Household & personal care products & services, Information technology, Retailers; Technology
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Homeshop18.com Expands its Portfolio with an Online Lingerie Store
HomeShop18.com launches one the biggest online lingerie stores in India

New Delhi, Delhi, India, Thursday, November 24, 2011 -- (Business Wire India) -- HomeShop18.com, India's largest e-commerce company has further diversified its Lingerie and innerwear category through launching one of the biggest online lingerie stores in India. HomeShop18 had recently acquired Coinjoos.com, a books vertical to strengthen its product portfolio earlier this year.

HomeShop18.com will offer brands like Lovable, Bwitch, Bodycare, Groverson's, Enamor, Neva and many such best selling brands in the lingerie segment. The brands will be available at HomeShop18.com at exclusive prices for a limited period and till stocks last..

Speaking on the launch of the online lingerie store, Sundeep Malhotra, Founder and CEO, HomeShop18 says, "We always strive to offer our dedicated customers a superior shopping experience through continually enriching our product categories and customer service. Stronger than expected sales growth has encouraged us to further enhance the product categories so that our customers do not have to spend their time looking at different shops for different brands/products"

HomeShop18 will feature over 20 brands including bridal lingerie, plus size lingerie, everyday wear, shapewear, lounge wear, nightwear and swimwear. Customers can browse by category, brand, colour and other attributes.

"We offer a shopping experience that's both private and convenient so our customers can shop with ease. Our significant part of the revenue is generated from the tier-2 markets. Launching an online lingerie store makes a perfect combination of hassle free shopping through exploring different brands offering inaccessible brands to these markets at aggressive prices'' adds Sundeep.

HomeShop18 currently sells more than 450 brands and more than 10 million SKUs. Currently HomeShop18.com offers electronics, kitchenware, home appliances, books, music, movies, healthcare products and insurance policies and now the hot selling Jewellery range partnering with the best brands in the industries.

HomeShop18.com offers amazing value propositions, with cash on delivery option and free shipping across India. Now, the new age women have a smarter shopping option of making their most important purchases at a click of the mouse through availing the exclusive offers at HomeShop18.

For details on HomeShop18 TV shows and its various products, call 1800-1800-918 Toll-free or log on to www.homeshop18.com and pick great deals.

About HomeShop18:

HomeShop18 is Network18 group's online and television retail marketing and distribution venture.

HomeShop18.com is India's fastest growing e-commerce website (traffic growing at the rate of 300% YoY) with a monthly reach of over 2.5 million unique visitors ( Comscore : October 2011), each spending over 7 minutes (avg.) on the website.Adding a new customer every 6 seconds, HomeShop18's robust distribution set-up helps it reach out to over 3000 cities across the country. HomeShop18 offers a complete product range across all major categories; including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings, kids' gear, books and many more. HomeShop18 has partnered with more than 500 established brands and marquee labels such as Reebok, Lee, Peter England, Nokia, Canon, Samsung, Whirlpool, Videocon, Spice and Sia among many others, giving its millions of customers over 70 lakh products to choose from.

HomeShop18's 6.1 million CRM base is supported by a trained and customer focused 24X7 call centre manned by 750 executives catering to over 35,000 calls a day.

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CONTACT DETAILS
Siddharth Bijpuria, PR Pundit, +91 8800922828, siddharth.b@prpundit.com
Ritika Kashyap, PR Pundit, +91 9654283809, ritika.k@prpundit.com
Soumya Chandran, HomeShop18, +91 9811376648, soumya.chandran@network18online.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, CLOTHING, HOUSEHOLD, IT, RETAIL, TECHNOLOGY

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