BWI: Atempo Announces Unique Social Initiative for the Media and Entertainment Industry

Press release from Business Wire India
Source: Atempo India Solutions Pvt.Ltd
Monday, November 21, 2011 05:01 PM IST (11:31 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Defence & security, Information technology, Major diversified industrial groups, Media & entertainment, Telecommunications; Technology
--------------------------------------------------
Atempo Announces Unique Social Initiative for the Media and Entertainment Industry
Initiative is an endeavor for the Media & Entertainment Industry to preserve on the valuable content

Mumbai, Maharashtra, India, Monday, November 21, 2011 -- (Business Wire India) -- Atempo, Inc., a leading provider of cross-platform data protection and archiving solutions, announced its social initiative, which is sponsoring the Archival Pavilion at Broadcast India 2011. Since 1991, the Broadcast India Show has represented the subcontinent's broadcast and entertainment industry, showcasing all aspects of the infotainment industry - from Television, Film, Audio, Radio, IPTV and Mobile TV to Computer Graphics, Visual Effects, Multimedia, Music, Lights, Cable, Satellite, Broadband, Internet, Transmission and more.

This year the highlight at the Archival Pavilion at Broadcast India 2011, has been on the latest advancements in archival solutions. The highlights include on how archival solutions enable content owners to supervise their video content on new distribution platforms. The initiative aims at going beyond traditional broadcast and cable distribution to reach the Direct-to-Home (DTH), Internet and mobile markets. The archival solutions serve all media workflows. These solutions not only can facilitate from production to post-production but also to broadcasters ( TV channels) and service providers like Software as service providers ( SaaS) or DTH , or IPTV service provider, Content owners, or Mobile content providers, Video on Demand provider, Digital Exchange

The Archival Pavilion highlights solutions from a variety of software and hardware vendors that support this integrated archival approach for the Media & Entertainment industry. The emphasis is laid on how these solutions are integrated directly into the applications for media asset management (MAM) such as Avid Interplay, B4M Fork, Cat DV, FCS and other data and storage management solutions like FCP.

Atempo is also promoting the social campaign, "The 'Don't Throw from the Car to the Street'. The campaign is aimed at reducing car litter, a major cause of pollution, diseases and dirty metropolitan areas in country like India and is a part of our corporate social responsibility. According to Mr. Kamal Gulati, Head of Atempo India Operations,"It aligns with our request to Media & Entertainment organisations that they not throw their valuable content away, but instead archive it for the future use adding significant profit generating opportunities." Litter bags for cars are being distributed along with car stickers for people to show their support for the cause.

About Atempo

Atempo enables organizations to preserve and protect digital information simply and effectively, across any infrastructure, on any platform, over long periods of time. Atempo's comprehensive archiving solutions deliver policy-based and workflow-driven management of rich media files, e-mail and other high-value digital assets to maximize the efficiency and performance of storage systems and reduce long-term storage costs. Atempo's fully-integrated software portfolio also includes backup and recovery of heterogeneous servers, workstations and laptops throughout the enterprise - from the data center to remote offices. Atempo serves thousands of customers around the world through a sales and support network of over 200 resellers and partners. Learn more about Atempo at www.atempo.com.



CONTACT DETAILS
Swapna Mehedale, Aria PR, +91 9820914259, infoariapr@gmail.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, DEFENCE, IT, GROUPS, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com