Monday, October 31, 2011

BWI: SITA and Malaysia Airlines Scoop Capa it Innovation Award

Press release from Business Wire India
Source: SITA
Monday, October 31, 2011 12:41 PM IST (07:11 AM GMT)
Editors: General: Economy, People, Travel & tourism; Business: Business services, Hospitality, Media & entertainment, Travel & tourism; Technology
SITA and Malaysia Airlines Scoop Capa it Innovation Award

New Delhi, Delhi, India, Monday, October 31, 2011 -- (Business Wire India) -- CAPA - Centre for Aviation today declared SITA and Malaysia Airlines the joint winners of the inaugural 'IT Innovation of the Year 2011' award. This top award is granted to the company that has established an effective industry model to deliver innovative IT solutions and recognizes the success of the airline working with SITA's strategic technology research arm, SITA Lab, to deliver true innovation.

Malaysia Airlines and SITA Lab were the first to introduce kiosks to sell airline tickets using the Apple iPad, as well as an augmented reality application for the Apple iPhone which allows customers to get the best airline deals from nearby airports.

Together Malaysia Airlines and SITA are leaders in social media innovation. They developed MHbuddy, which uniquely allows passengers to use Facebook to book and check-in for Malaysia Airlines flights and to integrate trip details into their social graph identifying friends who might be sharing flights, or who will be at their destination.

Peter Harbison, Executive Chairman of CAPA, said: "SITA has established an effective industry model, working with Malaysia Airlines, through its SITA Lab, to deliver a number of innovations. These may well be the precursors of similar initiatives and, as such, provide a model for imitation by others."

Accepting the award on behalf of SITA, Damian Hickey, SITA Regional Vice President, South Asia and India, said: "The partnership between SITA and Malaysia Airlines has been hugely successful. The list of firsts that our teams have delivered is impressive and demonstrates that innovative thinking can result in new ways of doing business."

Encik Ahmad Jauhari Yahya, Managing Director, Malaysia Airlines, added: "Our work with SITA Lab has been very fruitful and our passengers are embracing the innovative services we offer. Within six months more than10% of flight bookings coming through MHmobile came via our iPad kiosks. That's a huge success in just a matter of months and such encouraging customer response confirms Malaysia Airlines as the leading innovator in this industry."

The CAPA Aviation Awards for Excellence 2011 ceremony took place in Singapore as part of the eighth annual Asia Aviation Outlook forum attended by more than 300 aviation industry leaders from across Asia Pacific.

*Facebook® is a registered trademark of Facebook Inc.
*The iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

Notes to Editors:

About SITA

SITA is the world's leading specialist in air transport communications and IT solutions. SITA delivers and manages business solutions for airline, airport, GDS, government and other customers over the world's most extensive network, which forms the communications backbone of the global air transport industry.

SITA's portfolio includes managed global communications, infrastructure and outsourcing services, as well as services for airline commercial management and passenger operations, flight operations, aircraft operations and air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more.

With a customer service team of over 2,000 staff around the world, SITA invests significantly in achieving best-in-class customer service, providing integrated local and global support for both its communications and IT application services.

SITA has two main subsidiaries: OnAir, which is the leading provider of in-flight connectivity, and CHAMP Cargosystems, the world's only IT company dedicated solely to air cargo. SITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management.

SITA is one of the world's most international companies. Its global reach is based on local presence, with services for over 500 air transport industry members and 3,200 customers in over 200 countries and territories. Set up in 1949 with 11 member airlines, SITA today employs people of more than 140 nationalities, speaking over 70 different languages. SITA had consolidated revenues of US$1.46 billion in 2010.

For further information go to

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia and one of Asia's largest, flying nearly 45,000 passengers daily to some 100 destinations worldwide across 6 continents. The distinctive Malaysia Airlines brand is an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as "Malaysian Hospitality" and symbolized by the acronym MH which is also the airline's flight code.

Malaysia Airlines holds a lengthy record of service and best practices excellence. It was the recipient of the inaugural "World's Best Cabin Staff" award by Skytrax in 2001 and continued to retain this title for 2002-2004, 2007 and 2009 - the most for any airline.

The national carrier of Malaysia was also the global pioneer in introducing the i-phone based "MHDeals" application for customers in 2009. This application allows customers to pick up the best airline deals from nearby airports and is the first in which an airline has exploited augmented reality commercially as a new channel for ticket sales.

Further information on Malaysia Airlines can be found at: (

Brenda Flinter,Public Relations Manager, SITA, +353 87 750 6229,
Charlie Pryor,Director, Leidar, +44 (0)20 7031 8270,
Jeanette See,Marketing Manager, South Asia & India, SITA, +65-6548-2638/+65-9231-0948,
Anbarasu.s,Manager ,Media Relations, Issues/Crisis Management, Malaysia Airlines, +603 7840 4485/+ 6019 222 4952,


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