BWI: Shell Helix Announces the F1 Ticket Winners

Press release from Business Wire India
Source: Shell Lubricants
Thursday, September 01, 2011 12:39 PM IST (07:09 AM GMT)
Editors: General: Consumer interest; Business: Automotives, Business services, Energy companies, Media & entertainment; Automotive
--------------------------------------------------
Shell Helix Announces the F1 Ticket Winners
Four lucky winners get free tickets to witness the inaugural F1 race in India

New Delhi, Delhi, India, Thursday, September 01, 2011 -- (Business Wire India) -- Shell Helix, one of the leading global lubricant brand has announced the four lucky winners who will get the opportunity to witness the first ever Indian Grand Prix slated this October for free. The winners are Vishal Talwar of Gurgaon, Amit Singh of Noida, Sumit from New Delhi and Rajesh Bhasin of Mumbai. These winners participated in the Shell Helix F1 promo campaign Mall activation programme being conducted in the select cities where they were chosen to be lucky winners by participating in the performance based activities for an F1 entry ticket.

Shell Lubricants is successfully executing the promotion by involving consumers through experiential Mall activation in select cities. This is part of a 360 degree nationwide activation initiative which Shell Helix has kicked off to engage and excite Indians about hugely popular global sport. Apart from this, Shell Lubricants is running the F1 "Scratch&Win" promotion in which consumers after buying Shell Helix Ultra (4L) and Shell Helix HX7 (3.5L) packs can scratch the on-pack label and win assured prizes. Apart from the mega prize being a free ticket to witness the inaugural Indian F1, the other prizes include cash prizes of upto Rs 2000 or a free pack of Helix Ultra/Helix HX7.

Customers can still participate in the offer as it is valid till 30th of September, 2011. The promotion is also applicable on Shell Helix Ultra oil changes done from franchisee workshops of participating dealerships.

Shell has worked alongside Ferrari for over 60 years to produce and develop racing fuels and lubricants that optimize performance and efficiency. The engine of every Ferrari, whether it's a road car or racing thoroughbred, is lubricated by Shell Helix.

NOTES TO EDITORS

About Shell Lubricants

The term 'Shell Lubricants' collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in Germany, Japan, UK, and the US, plus a new presence in India.

For the fourth consecutive year, Shell is the number one global lubricants supplier - selling more lubricants in 2009 than any other company in the world, with a 13% share of the market in volume terms (source: Kline & Company report: 'Competitive Intelligence for the Global Lubricants Industry, 2009 - 2019').

About Shell Lubricants India

Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.


CONTACT DETAILS
Nidhi Malik, Shell Lubricants, +91 9810120557
Madhavi Kochar, 20:20 MEDIA, +91 9810788188
Chetna Sharma, 20:20 MEDIA, +91 8800598786
Sneha Bhati, 20:20 MEDIA, +91 9818637328

KEYWORDS
CONSUMER, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, MEDIA, AUTOMOTIVE

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com