BWI: PVR redefines its Digital Space exclusively for its Consumers

Press release from Business Wire India
Source: PVR Limited
Thursday, September 22, 2011 05:39 PM IST (12:09 PM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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PVR redefines its Digital Space exclusively for its Consumers
Launches application for Android based phones, iPhone and iPad and revamps its website to make it more consumer friendly!

New Delhi, Delhi, India, Thursday, September 22, 2011 -- (Business Wire India) -- PVR Ltd., the leading entertainment company in India, today took a giant leap in the digital space for the interest of its valuable patrons. The most loved multiplex chain today launched an application for Android based phones, iPhone and iPad/ Tablet users. The application allows the users to check show times of movies, select seats and book the tickets on the go. One can also locate the nearest theatre using the map. PVR has also completely revamped its website to make it more faster and effective for its valuable customers. The brand which has been a constant innovator in its space has yet again initiated a concept for the benefit for its consumers.

A brand new look of PVR website is designed for the consumers who prefer online medium for booking movie tickets or get an update on any movie related information. The revamped website covers the complete movie life cycle i.e. now showing, next change, coming soon along with the option of pre- booking and PVR Top 5 movie ticket sales at PVR Cinemas. PVR has also introduced the exclusive shopping cart facility to add F&B and combos to its user's cart. The cinemas locator section of the website integrates Google maps showcasing cinema picture gallery. PVR with the launch of new applications reiterates PVR digital path and bring forth exciting opportunities for online advertising space and opens the avenues for online advertising world.

Speaking on the occasion, Mr. Gautam Dutta, COO, PVR Cinemas said, "We are pleased to launch PVR Cinemas applications for Android, iPad, Tablet and Iphone users. Today's world focuses on cutting -edge technology and design, therefore, considering the dependence on technology and increasing usage of gadgets, we decided to launch the application so that it benefits our patrons. With the launch of this application our customers can book their tickets with just a few clicks of buttons on their mobile, thereby, making the lives of movie lovers easier and faster."

Talking about the launch, Mr. Jitendar Verma, Chief Information Officer, PVR Ltd said, "The trend of impulse purchase amongst people today has completely overhauled the ticket booking process with the launch of PVR's Right Now option in application wherein our patrons can book tickets for movies starting within 2 hrs. in their vicinity. Considering the drift, we at PVR have also decided to revamp our digital portal and introduce the location based service to locate closest neighborhood cinema to ease and fasten the ticketing process."

PVR Cinemas applications also offer the users to choose the desired seats from the available ones and even locate the closest cinema hall in addition to the exclusive deals and offers. Users can get information on latest and upcoming releases along with a movie synopsis, posters and even high quality trailers. For the people who are not comfortable with mobile payment can hold tickets and pay later at the box office of the respective PVR Cinemas. The app requires you to register to PVR Cinemas but also offers a Facebook Connect option as well. To avail the service, user can download the applications from Android Market and Apple iTunes store.

Please visit PVR's Website for more information: http://www.pvrcinemas.com/

About PVR Ltd

PVR is one of the largest and most premium film entertainment companies in India. The company pioneered the multiplex revolution in India by establishing the first multiplex cinema in 1997. Currently, PVR operates a cinema circuit consisting of 154 screens spread over 20 key cities in India. PVR's service offerings include low-cost multi-screen cinemas that offer superior ambience and high hygiene standards for consumers in Tier II cities; branded as 'PVR Talkies' at one end of spectrum. On the other hand, the company has launched the premium brand of multiplexes called "PVR Premiere" which includes Gold Class Cinemas that caters to the esteemed urban consumers with facilities like 180-degree leather upholstered reclining seats, personalized menu, lounge areas, and many such services. The company also operates a film distribution and production business through its subsidiary, PVR Pictures, which is involved in production of films across genres and distribution of Indian and international films across India. As a step towards establishing itself as a retail entertainment company PVR launched bluO in March 2009, internationally a well established bowling brand, in partnership with Major Cineplex Group, a leading provider of lifestyle entertainment in Thailand. bluO brings fashion bowling to Indian consumers, who have long aspired for lifestyle entertainment.

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PVR launches brand new Website with high defined applications
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KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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