BWI: Online Eye Donation Campaign by Mulamoottil EHRC a Big Hit

Press release from Business Wire India
Source: Mulamoottil Eye Hospital
Thursday, September 01, 2011 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest; Business: Healthcare, biotechnology & pharmaceutical, Media & entertainment; Healthcare
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Online Eye Donation Campaign by Mulamoottil EHRC a Big Hit


Thiruvananthapuram, Kerala, India, Thursday, September 01, 2011 -- (Business Wire India) -- Among the numerous funny posts and junk forwards, a noble message on eye donation is getting immense popularity among Facebook and YouTube fans. A group of people working for the promotion of eye donation, made a specially choreographed Bharatanatyam recital to create awareness on eye donation. They are excited by the encouraging response for their campaign from internet users.

Nearly 20,000 people have liked their campaign page on Facebook and YouTube. Dr. Ashley Thomas Mulamoottil, an ophthalmologist and a longtime campaigner for the cause of eye donation is the mastermind behind this campaign. The campaign is supported by Koottam, an internet community of Keralites, and www.indiavideo.org, a video portal, in this 'eye-catching' initiative.

The music and dance of the 2 minutes video have been composed and performed by eminent dancer Rajashree Warrier. Sanskrit scholar J. Radhakrishnan selected the verses from an ancient text.

Public sector BSNL has joined the campaign with a commitment to send about 5 million SMS. Though their campaign is becoming a big hit in the web world, Dr Ashley and friends are eagerly waiting to see an increase in the number of eye donations.

When the country is readying to observe the 26th Eye Donation Day on 8th September, 2011, Dr. Ashley feels a lot more needs to be done to tackle the problem of corneal blindness. Around one-third of the global blind population i.e., 4.5 crore live in India. Corneal transplantation can help a majority of them.

It is estimated that around one lakh eye donations are required to fight corneal blindness in India. ''It is an irony that we cannot even manage to get five percent of corneas though 8 million deaths occur in the country every year and 16 million eyes go wasted burying,'' Dr Ashley said.

To view the photographs, please click on the link given below:

Eye Donation Rajashree Warrier

Dr. Ashley Thomas & Ms. Rajashree Warrier
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Jayakumar S., Invis Multimedia, +91 94479 71832, jak@invis.in

KEYWORDS
CONSUMER, HEALTHCARE, MEDIA, HEALTHCARE

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