BWI: Microsoft Launches ‘The Gear Off’ the biggest battle ever on Facebook

Press release from Business Wire India
Source: Microsoft
Friday, September 02, 2011 07:10 PM IST (01:40 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Retailers; Technology
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Microsoft Launches 'The Gear Off' the biggest battle ever on Facebook
The Gears of War 3 challenge on facebook kicks off today; Pre-order is now live, and available in Standard and Limited edition

New Delhi, Delhi, India, Friday, September 02, 2011 -- (Business Wire India) -- Rev up your lancer chainsaws and get ready for the biggest, the baddest and definitely the bloodiest online multiplayer challenge ever on the Xbox console. We are inviting you to get a team of 4 Gears together and take part in 'The Gear off' challenge that will see its winners being crowned as the ultimate GoW players in the country. As someone once said only champions are afraid of losing. Everyone else is afraid of winning. So ask yourself where you belong.

If you think you have what it takes to beat the rest then log on to http://on.fb.me/thegearoff and register your team. Only two teams will survive; and if you are one of the finalists, you will be a part of an immersive GoW3 gaming challenge in Delhi. So get your teams and strategy in place because this is THE FINAL GEAR OFF and there can only be one winner! Our only advice: Kill to stay alive. So as Marcus says - Bring it!

And what's a war without the spoils? All members of the winning team get a Kinect sensor each, Gears of War 3 cds and exclusive Gears of War merchandize. Runners up get a GoW 3 cd each with exclusive Gears of War merchandize. The three runner-up teams will win exclusive Gears of War Merchandize. Don't have a team? Cheer for one and you could get your hands on some funky Gears of War T-shirts and limited edition posters. Now, who said going to war doesn't pay?

Along with the contest, also going live today is the exclusive pre-order for the much awaited Gears of War 3. Until the official launch on September 20, you can pre-order the third edition of the iconic Gears of War, an exclusive game for Microsoft Xbox at the Microsoft India Online Store - www.microsoftstore.co.in as well as select retail outlets across the country.

With the blockbuster success of the first two editions in this series, Microsoft is going all out to make sure that each and every Gears fan out there gets a copy of the final chapter, a spectacular conclusion to one of the most memorable and celebrated sagas in the history of video games.

Walk the lead with fans from around the globe, strap on your boots, load up the Lancers, and log on to get your copy of the game before it flies off the shelf! There's more good news - with all pre-orders, you can redeem an additional multiplayer character, by choosing between Commando Dom and Mechanic Baird.

Developed by Epic Games exclusively for Xbox 360, 'Gears of War 3' plunges players into a harrowing tale of hope, survival and brotherhood. The trilogy comes to an end with this new addition starring Marcus Fenix and Delta Squad. With civilization in ruins, Delta Squad must wage brutal war on two fronts in order to save their world. 'Gears of War 3' continues to innovate with new multiplayer experiences on Xbox LIVE*, including the genre-defining cooperative campaign mode and the return of five-player Horde mode.

There is no time to spare. Take a deep breath as you get set for the excitement and order the legendary game now!

The game will be available in a two editions; standard and legendary edition at an estimated retail price of Rs. 2499 and Rs. 3499 respectively.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in 10 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, , Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune.

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CONTACT DETAILS
Monish Nangrani, Genesis B-M, +91 9899038936, Monish.nangrani@bm.com
Dipti Mehra, Microsoft India Pvt. India, +91 9811820160, diptim@microsoft.com

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