BWI: Lux Celebrates Its Decade Long Association With Aishwarya Rai Bachchan!

Press release from Business Wire India
Source: Lux
Tuesday, September 27, 2011 05:07 PM IST (11:37 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Household & personal care products & services, Media & entertainment, Retailers
--------------------------------------------------
Lux Celebrates Its Decade Long Association With Aishwarya Rai Bachchan!
Reel & Real life couple Ankita & Sushant make their first ad debut with Lux! Lux launches new range with Silk Protein Extract for silky,soft and fragrant skin!

Mumbai, Maharashtra, India, Tuesday, September 27, 2011 -- (Business Wire India) -- Lux, a brand synonymous with beauty and Bollywood stars has completed a decade long association with actress Aishwarya Rai Bachchan this year! On this momentous occasion, the legendary brand has created their latest campaign in admiration of their long standing brand ambassador. The newly launched Lux range with Silk Protein Extract promises to get you admiration not only from men but women as well! Lux also created a landmark by bringing together for the first time ever the very popular reel & real life TV couple - beautiful Ankita Lokhande and dashing Sushant Singh Rajput to debut together in the new commercial with the gorgeous Aishwarya Rai Bachchan.

The new Lux ad portrays the diva Aishwarya Rai Bachchan being admired by not only Sushant but also Ankita for her soft and silky skin. The film has been directed by Jonathan Lennard from the well known "The Reel Company" and was shot at an exotic location in Bangkok. The popular Sufi inspired music score has been composed by none other than the melodic trio Shankar Ehsaan Loy. The ad cast has been styled by the leading fashion designers Gauri & Nainika and Manish Malhotra with make-up done by Mickey Contractor.

Talking about her long standing association with Lux, Bollywood Diva and the global brand ambassador of Lux, Aishwarya Rai Bachchan said, "I have been associated with Lux for the past 10 years as its Global Brand Ambassador and this association holds a very special place in my heart. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has been a very enjoyable and momentous journey for me. In my latest campaign, I also got to work with the popular TV couple Ankita & Sushant and it was a wonderful experience working with them."

The new range will be available at all leading outlets across the country.

To view the photograph kindly click on the link below
Lux Aphrodite

To View the video kindly click on the link below
LUX
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Lux Aphrodite.jpg
Lux Aphrodite.jpg
http://www.BusinessWireIndia.com/attachments/Lux- the making of the New AD Campaign.wmv
Lux- the making of the New AD Campaign.wmv


CONTACT DETAILS
Monica Ajwani, IpanhillandKnowlton, majwani@ipanhillandknowlton.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CLOTHING, HOUSEHOLD, MEDIA, RETAIL

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com