BWI: GETIT Introduces its Mascot ‘Findy’ making Local Search Cool and Zippy

Press release from Business Wire India
Source: GETIT
Monday, September 05, 2011 02:02 PM IST (08:32 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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GETIT Introduces its Mascot 'Findy' making Local Search Cool and Zippy
The Brand Mascot Little Pup "FINDY" makes life Easy

New Delhi, Delhi, India, Monday, September 05, 2011 -- (Business Wire India) -- Ever searched frantically for a number of a car repair service in the middle of nowhere with a broken down car? How often do you use social media to look for a magic wand to help fix your running tap or locate a boutique to stich a smart outfit for your next dinner date or party? Such situations have become a part of our daily lives. GETIT Infoservices Pvt. Ltd., the leader in directional advertising and pioneers of Yellow Pages & free Classifieds in India, has introduced 'FINDY', its brand mascot.

GETIT ka Findy, the spunky little pup, is like a 24 hour powerhouse of information who helps users locate anything, anytime, anywhere instantly in different avatars and has a great presence on the social media with more than 20000 fans following this little pup. Findy makes the online local search experience an exhilarating one through his zippy, lively and peppy responses.

Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. Said, "We are experiencing an upsurge in local information search on the online & social media platforms by young consumers who are hooked on to social networks. This phenomenon has resulted in the birth of Findy. He has been created to connect and engage with our trendy users in a way that finds instant appeal with them."

So, the next time you are looking for a plumber, a mechanic, pest control service, restaurant, pizza delivery, hotel for holiday, boutique, nightclubs or practically anything else, all you have to do is meet Findy on the social media pages. Here is a live example: A customer enquired about management schools around her locality and Findy provided her with all the relevant information in a jiffy. However, it is not only because of instant results that Findy is loved but also because of the interesting conversations he generates. Findy talks to the users about various subjects for user engagement on social platforms like Facebook, Twitter and YouTube. One of the fans of GETIT ka Findy said "I like Findy, he comes handy whenever I need any sort of information".

Recently dressed as a pizza delivery boy during the GETIT's online Pizza week with Findy, made 4000 pizza fans in just 20 days You can look for GETIT ka Findy on GETIT's Facebook page, follow him on Twitter or scan YouTube..

Findy will soon be seen on the television screens - with it video being available on YouTube has generated more than 4600 views in just 2 weeks and a fan base of over 20000+ across social networks and growing by the minute on various social media platforms. Findy is all set to charm lot more admirers.


To have a conversation with GETIT ka Findy, please go on the following links:-
Facebook - http://www.facebook.com/GetitkaFindy
Twitter - http://twitter.com/Getit_ka_Findy
Youtube - http://www.youtube.com/CALLGetitkaFindy
Integrated Flickr - http://www.flickr.com/photos/getitkafindy

About GETIT Infoservices (P) Limited

Established in 1986, GETIT Infoservices (P) Ltd pioneered Yellow Pages and later free-classifieds in India. GETIT focuses on bringing buyers and sellers together through information products and services. To users it offers high quality local search and classified services that can be accessed through any media - online, voice, mobile & print. Alongside it helps local businesses grow by bringing quality customers and enquiries. GETIT facilitates local businesses to be present across all media and new social platforms and benefit from the same in a transparent and measurable manner while taking away their pain and pressure of keeping up with changing media and trends. GETITFREEADS has served over 1,00,00,000 customers over the last 14 years through its various print editions. It is now also available in a unique and innovative phone service as well as online.

More information is available on www.GETITgroup.in


CONTACT DETAILS
Madhavi Kochar, GETIT, +91 9810788188
Sneha Bhati, GETIT, +91 981863732

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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