BWI: Get “Off the Wall” with Vans

Press release from Business Wire India
Source: Vans India
Wednesday, September 28, 2011 12:45 PM IST (07:15 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Media & entertainment, Retailers
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Get "Off the Wall" with Vans


Mumbai, Maharashtra, India, Wednesday, September 28, 2011 -- (Business Wire India) -- One universal truth about Vans is that no matter who owns a pair, he or she has a great story about something that happened in those shoes. Serving as a key component of your personal style; the Vans Classics range now makes its debut in India. The Vans Classics need no one to sing their praises; they have become such a part of the international youth culture and such a part of contemporary style beyond, effortlessly proving their iconoclastic relevance from the skate spot to the big screen in fashion and every walk of life across the world.

The Vans Classics range available in India features the iconic Checkerboard slip-ons that has become the standard for slip-ons the world over since 1979. Skaters and BMX riders adopted the Classic Slip-ons as the shoe of their choice; and so did the world along with punk rockers and originators of street culture. The Era was the original skate shoe which started it all. Designed in 1976 by skate legends Tony Alva and Stacy Peralta, it has since moved from the South Californian skate scene to mainstream, becoming one of the world's most loved shoes. The Old Skool was the first Vans shoe with the iconic sidestripe logo and has been a staple since 1978, favored by rock bands and skaters; the Half Cab is the mid version of the Steve Caballero, the first global signature skate shoe released in 1989. Vans and Steve teamed up on the Half Cab in response to skaters cutting off the top of the Caballero to make it a mid. Since 1991, the Half Cab has become a favorite of skaters the world over.

Vans Classics reflect 40 years of heritage as the world's first skate shoe company. The popularity of Vans Classics comes from unmatched quality that has become a large influence on the Vans "Off The wall" campaign to innovate, every step of the way. The proof is apparent even in the newest Vans Classis shoe lines. This season Vans offers an amazing assortment of fabrics and designs including suede and canvas combinations in a variety of earthy as well as bold colors, new checkerboard combinations, embroidered canvas designs, plaids, pop art prints, metallics, satins and assorted fun canvas patterns. Vans Classics says something about who you are and who you are says something about Vans Classics.
These special releases of Vans Classics that reflect global contemporary influences are Available in India at exclusive Vans outlets at Ambience Mall, Vasant Kunj Delhi and Forum Mall, Bangalore.

The Vans Classics range is priced at Rs. 1999 onwards

About Vans

In 1966, the Van Doren Rubber Company opened up for business in Anaheim, CA. Soon, Vans' simple canvas shoes became a staple at the beach and throughout Southern California. Not long after, SoCal youngsters found that Vans' sticky gum rubber sole and sturdy construction made the shoes perfect for skateboarding. Today, Vans, Inc., a subsidiary of VF Corporation (NYSE: VFC), is a leading lifestyle brand for the youth market. Vans collections, which include active and performance footwear, apparel and accessories, are sold across the United States, Europe and Asia through company owned stores as well as independent retailers. Vans supports and promotes the action sports lifestyle through such events and destinations as, the Vans Triple Crown of SurfingT, The Vans Cup at Tahoe and the Vans Warped TourT.

About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Lee, Wrangler, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica,Kipling, John Varvatos,7 For All Mankind, lucy, Majestic, Lee Sport and Red Kap.

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Vans Classic
Vans
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KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, CLOTHING, MEDIA, RETAIL

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