BWI: Oxigen Offers a Unique and New Solution for India's Retailers to instantly access Multiple Business services, using a wire free "GPRS Point of Sale Terminal" called OxiSmart

Press release from Business Wire India
Source: Oxigen Services India Pvt. Ltd.
Tuesday, August 02, 2011 06:00 PM IST (12:30 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Retailers, Telecommunications; Technology
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Oxigen Offers a Unique and New Solution for India's Retailers to instantly access Multiple Business services, using a wire free "GPRS Point of Sale Terminal" called OxiSmart


Gurgaon, Haryana, India, Tuesday, August 02, 2011 -- (Business Wire India) -- Oxigen Launches a new generation point of sale(POS) GPRS terminal.

The growth in telecom subscribers is gradually and surely shifting to the rural locations. While rural telecom revenue is a mere 24% of total revenues as of 2011, it is set to grow to 30% by 2013. This has spawned rapid scale up Telecom Retail in Tier II and Tier III locations as well as in small towns and villages.Connectivity for mobile Recharges and DTH recharge has posed a challenge with poor landline connectivity and electricity. GPRS has emerged as a viable option. The difficult part had been the capital cost of the POS device.

Oxigen has been engaged in for last 12 months in developing a suitable cost effective solution. The new terminal called Oxismart has many superior functionalities which make it a preferred choice for a Retailer. Primary among these are a portable facility as the terminal has a battery backup and customised printing which reduces cost of consumable all very important for the retailer.

Based on valuable feedback from the retail market to provide them with Point of Sale terminals, which are wirefree (do not have any telephone line connected for them to conduct their business), have good battery back up (as rurral india has tremendous electricity outages), and are mobile ( can be moved from one location to another easily), Oxigen decided to develope a cost effective GPRS PoS terminal.

This New Pos terminal will enable new Oxigen Retailer to conduct his business of Mobile and TV recharges ,Utility Payments, efficiently, through the OxiSmart PoS Terminal with a GSM SIM based, GPRS connectivity.

OxiSmart Pos has unique features

-- Inbuilt GPRS, enabled with SIM card

-- More than 300 transactions at a go

-- Supports more than 350 products

-- Long battery Back Up (Approximately 8 hours of battery life)

-- Take less time for Parameter download

-- Easy product display, with Product Categorization

-- Choice to Print receipts

-- Economical Use of Paper for receipts

-- Personalized menu, with item listing as per retailer's last sale

-- Movable from one point to the Other (no fixed location required to conduct business)

-- Wire-free

Speaking on the occasion of this tie up, Pramod Saxena, Chairman & Managing Director, Oxigen Services India Private Limited stated "Oxigen is constantly looking at ways to bring innovation and business enhancement improvements, using newer cutting edge technology, for its retailer networked base of 90,000. This New product launch will see immense technological and financial benefit, specially to those our retailers in rural India, or in cities that have frequent electricity outages that impacts their business. We are very hopeful that this terminal will be a game changer for Oxigen and retailers both.


On this Occasion Rajpal Duggal, Head- Group Business Strategy & Corporate Planning ,Oxigen services India Private Limited Said" Oxigen has an ambitious plan to deploy well over 100,000 GPRS terminals in the next 2-3 years. The new OxiSmart Terminal developed gives us the much needed fillip to realize this target. The development over the last several months has been very encouraging and we feel that we have found a Solution that will change our vision to deliver a World class device at an affordable price for the Indian Retailer into a reality.

About Oxigen:

Oxigen is India's First and Largest Single Point Recharge, Bill Payments, Ticketing and Kiosk Banking Service provider in India. Oxigen has pioneered the idea and execution of electronic virtual distribution (using POS/WEB/SMS/GPRS/IVR) of services like Prepaid Airtime, DTH/TV Recharges, OxiCash Cards, Railway /Air/Bus Tickets, Movie Tickets, Bill/Utility payments, Internet/Broadband Payments, Insurance policy repayments, Calling-card Payments on behalf of service providers . Oxigen's robust transaction platform has 20 million customer transactions per month, for the above mentioned services with 90,000 customer touch points pan India.

Oxigen, has joined hands with India's largest bank- State Bank of India to offer banking services at neighborhood retails, to help financially excluded Bottom of Pyramid people (the Rural and Urban poor) to open "No Frill bank accounts", with biometric identification and transact cash deposits, withdrawals, Loans and domestic Money Transfer. Nokia Money too in a similar effort, has tied up with Oxigen to enable Union Bank Of India's Mobile banking , through the Oxigen retail network.

Oxigen will start its International money transfer service with UK based company Luup by the end of 2011, to facilitate migrant Indians working in the Gulf for Money transfer to their relatives in India through banking channel and Oxigen retailers as Cash Out points.

Modern retail chains such as The Electronic Store, The Mobile Store, Planet-M, Croma, One Mobile, In & Out , Sify Iways, Music world, P3, Next stores, many CSC's like Srei Sahaj, AP Online, Zoom etc also dispense Oxigen services. www.myoxigen.com.

To view the photograph, please click on the link given below:

Mr. Pramod Saxena Chairperson Oxigen and Juliana Wu CEO
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Meher Sarid (Executive Director - Brand, Marketing & VAS), Oxigen Services India Pvt Ltd, +91 98110 50555, meher.sarid@myoxigen.com
Jigyasa Yadav, Oxigen Services India Pvt - Marcomm, +91 9999803671, Jigyasa.yadav@myoxigen.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, RETAIL, TELECOMMUNICATIONS, TECHNOLOGY

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