BWI: MoMagic Technologies Announces Strategic Partnership with MediaTek

Press release from Business Wire India
Source: MediaTek India
Friday, August 19, 2011 03:36 PM IST (10:06 AM GMT)
Editors: General; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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MoMagic Technologies Announces Strategic Partnership with MediaTek
Business Alliance to Boost VAS Market in India

New Delhi, Delhi, India, Friday, August 19, 2011 -- (Business Wire India) -- In order to cater to the ever-increasing demands of Mobile VAS in the Indian market, MoMagic Technologies, a young Mobile VAS company in India has announced a strategic partnership with MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions. With the synergies of both companies, this business cooperation aims to boost the Mobile VAS market to a new high.

Indian Mobile market is growing at a rapid pace. As per market research, the Mobile VAS industry in India will enjoy over 100% growth in next 3 years. As the data needs of users are constantly growing, the Indian telecom providers are focusing more into Mobile VAS.

In 2011 MoMagic was incorporated with a vision to cater to the escalating demands of Mobile VAS for users across all segments with special emphasis on entry and mid-level segment. MoMagic has plans to offer innovative solutions using different mobile connectivity mediums of SMS, USSD, Voice, WAP, 3G & Mobile Applications.

To enable the huge VAS market of non-Java feature phones, MediaTek's middleware technology, Maui Runtime Environment (MRE), will allow traditional feature phones to download and run applications like a smartphone does. With investments in MoMagic, MediaTek aims to accelerate the speed to market and reduce deployment cost for the whole ecosystem including local brands, Content Providers, Operators, etc.

Speaking on the occasion, Mr. Grant Kuo, MD of MediaTek India said, "The mobile VAS is a good opportunity for MediaTek and we plan to deliver the full spectrum of mobile VAS solutions in India which will promote in the future. With MoMagic, we now add another dimension to our ability to bring innovation to our customers, and at the same time, we are hoping to provide better value for our customers."

Furthermore, Arun Gupta, CEO and Founder of MoMagic Technologies said, "Mobile VAS is an essential part of today's telecom service. We have a vision to bring mobile VAS services to mass market by providing the users access to VAS services in every handset segment, including the entry level and in their own preferred languages. MediaTek is a leading Mobile IC solutions provider and we are very excited to get allied with them. We look forward to working together in collaboration to offer more innovative and affordable services for our consumers."

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore, India, U.S., Japan, Korea, Denmark, England and Dubai. For more information, please visit MediaTek's website at www.mediatek.com


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KEYWORDS
GENERAL, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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