BWI: FEATHERLITE Launches Breathtaking Living Room SOFA’S

Press release from Business Wire India
Source: FEATHERLITE
Friday, August 05, 2011 03:31 PM IST (10:01 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Office equipment makers
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FEATHERLITE Launches Breathtaking Living Room SOFA'S


Bangalore, Karnataka, India, Friday, August 05, 2011 -- (Business Wire India) -- Now, Featherlite proudly announces its foray into the LIVING ROOM FURNITURE segment with a first of its kind exclusive store for readymade, high quality, contemporary SOFA'S called "Featherlite Living"

The furniture showroom of 14,000 Sqft at 90/6, Outer Ring Road, Marathalli, Bangalore, offers homemak¬ers a wide range, of internationally designed & Modern Living room Furniture. The focus is on exclusive sofas for homes and offices and these are available in a wide range of designs and in colours both muted and vivid. Materials used range from earthy fabric and luxurious leather to comforting wood and shining steel. The store also exhibits outdoor / office furniture and premium accessories to match your home decor. All the furniture along with the store that showcases them, clearly spells today.

Mr. Manohar Gopal, Director, and Featherlite, said: "Our venture is to give our customers a truly global experience in terms of Home improvement, Renovation, Customer Service & Global Quality product at a Value price.

Now the Home Owners of Bangalore can actually touch & feel our wide range of Feature Driven Sofas having reclining Head rests, pull out couches and Sensor touch recliners.

The concept behind Featherlite Living is to take our Seating products from Office to Home, from being Largest in office chairs to being largest in Home seating.

As part of its expansion plans, Featherlite intends to open 6 more Featherlite Living stores in Chennai, Cochin, Patna, Kolkata and an additional store in Bangalore by the end of this year and envisions 12 such stores by 2012. While all these stores would be located in different cities, the aim everywhere would be the same - bringing inter¬national quality at a Value price to the consumer.

Featherlite today has a very strong product distribution and service network in India com¬prising of more than 33 exclusive Brand Outlets in Office furniture space across the country.

Speaking on the occasion, the celebrated actress, SANJANA said: "One of the most visited places in our homes would be our dear living room. It is where we watch movies with the family together, the place where we accommodate guests, and it is the place we go to relax - and sometimes to sleep.
FEATHERLITE LIVING continues to surprise its customers"

About Featherlite:

Featherlite was founded in 1965 at Bangalore as a home furniture manufacturing com¬pany. Over the next 45 years, in keeping with market trends and needs, the product range evolved and today, Featherlite is India's largest office furniture manufacturing company with strong brand equity. Featherlite produces more than 30,000 chairs and 6000 work stations monthly at its 3 facto¬ries that together span 2.8 lakh Sqft. Foremost amongst these 3 facilities, is the Featherlite factory at Hejjala which has the most contemporary production facilities for the manufac¬ture of office and modular furniture. Spread over 1.50 lakh sqft, this factory was set up at an investment of over 12 million USD with comprehensive wood and sheet metal capabilities. The factory design itself was selected by the Contemporary Architects Association of India as one of the best manufac¬turing facility built in Bangalore in the Industrial category in 2009.

FEATHERLITE as of today is one amongst very few organizations in India for having procured the following certifications

ISO 9001: 2008 - Quality Management System ISO 14001: 2004 - Environment Management System ISO 18001: 2007 - Occupational Health and Safety Standards BIFMA - Business and institutional Furniture Manufacturers Association

Featherlite has the distinction of having installed over 3 Lakh work stations and close to 1.4 million chairs occupying office space of more than 20 Million sqft.

Address of the store:

No. 90/6, Outer Ring Road,
Marathalli, Opp Park Plaza, Bangalore,
080-25234443

To view the photograph, please click on the link given below:

Featherlite-Living-Launch_1372
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KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, HOUSEHOLD, OFFICE EQUIPMENT

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