BWI: Canon enhances ‘Style & Technology’ to its New Range of Digital Imaging Products

Press release from Business Wire India
Source: Canon
Thursday, August 25, 2011 06:15 PM IST (12:45 PM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Information technology, Publishing & printing; Technology
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Canon enhances 'Style & Technology' to its New Range of Digital Imaging Products


New Delhi, Delhi, India, Thursday, August 25, 2011 -- (Business Wire India) -- -- Launches three new cameras with high definition
-- Introduces the new Intelligent IS ( Image Stabilization ) system
-- Launches the double zoom lens kit offer for the EOS 1100D

Canon India Pvt. Limited, India's No 1. Complete Digital Imaging Company today announced the launch of three new consumer digital imaging cameras with high definition to widen its product portfolio in India. The cameras introduced are PowerShot SX 150 IS, IXUS 1100HS, IXUS 230 HS. The new range boasts of Canon's new Intelligent Image stabilization (IS) technology which instantly identifies the shooting situation and selects the appropriate form of image stabilization from seven possible settings.

To add to the new range Canon has launched a new kit for EOS 1100D. This new double zoom kit would include EOS 1100 D Body+ 18-55mm IS+55-250mm IS lens. This double zoom kit covers 35mm equivalent of approx 28-400mm thus providing the perfect combo for the photo enthusiast. EOS 1100D double zoom kit is available at an attractive price of Rs. 38990/-

Speaking about the launch, Mr. Seiji Hamanishi, Assistant Director, ICP, Canon India said, "Our latest range includes the stylish and feature rich Canon PowerShot SX 150 IS, IXUS 1100HS and IXUS 230 HS. The cameras launched today aim to provide our customers with exciting features at a reasonable price. The new IXUS range features Canon HS (High Sensitivity ) system and Intelligent IS ( Image stabilization ) technology that enable high quality images even in low or natural light. Our aim is ultimately to add personality to our products for customers to experience intelligent technologies and enjoy a rich photographic experience."

Canon strives to introduce products that provide customers a fun filled experience while capturing memories. The EOS 1100D double zoom lens kit including the 18-55mm IS II and 55 - 250mm IS II lens is now available to enhance photography experiences for photography enthusiasts. The compact and lightweight camera is a highly versatile DSLR that is easy to carry, allowing capturing of moment in stunning quality. This DSLR is for consumers that are keen to take their first step on their journey to outstanding still images and HD video. The EF 18-55 IS and 15 - 250mm IS lens kit i.e. a new double zoom kit lens offers EOS 1100D users, the flexibility to shoot everything from sweeping landscapes to portraits to wildlife photographs.

To provide a rich photographic experience, Canon also unveiled IXUS 1100HS and IXUS 230HS. The IXUS 1100HS is the world's slimmest 12x camera featuring Canon's 'HS' system promising enhanced low-light performance and high-speed photography. The camera features 3.4 inch wide intuitive LCD and superior optics technologies that promise a perfect shot. The IXUS 1100 HS features the new Intelligent IS system to ensure any subject is captured in crisp detail, whether up-close, in low light, or at the fullest extent of the zoom.

Another addition to the premium range is the IXUS 230 HS. This point and shoot camera features a striking, super-slim 8x optical zoom camera that fuses leading optical technology with stand-out design. Available in Silver, Pink and Black color, the IXUS 230 HS is a stylish compact camera that includes Canon's new Intelligent IS system, making it easy to capture richly-detailed and shake-free stills, or steady Full HD (1080p) movies.

Canon also launched the super zoom PowerShot SX150 IS. The camera offers an impressive range of features providing users with outstanding performance, simplicity and value in one package. The SX 150 IS comprises of 12x zoom, 28mm wide lens , Smart Auto and Easy modes detecting 32 scenes. Packed with fun features the camera is ideal for a family to improve their photography skills whether on holidays or to celebrate festivals.

About Canon Inc

Canon Inc. is a global leader with total revenue of about US$ 37 billion in 2010, in photographic and digital imaging solutions. Its global network now includes 239 companies, employing approximately 1,69,000 people. Five Technology 'imaging' engines of Optical, Electro photography, Bubble Jet, Semiconductor and Display drive Canon's cutting-edge technology products. Canon is the world leader in office automation and digital imaging technologies. The company is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon is ranked 33rd on the Best Global Brands for the second consecutive year in Business Week's 100 Best Global Brands and amongst top 200 on the Fortune Global 500 in year 2009. Canon has consistently remained as one of the top 3 global companies to have earned the most number of patents over the last decade. Guided by its kyosei philosophy, which focuses on "living and working together for the common good", Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on the www.canon.co.in website.

Canon in India

Canon India experienced 50% growth and has achieved revenue of Rs 1260 Crores during calendar year 2010. Revenues in 2009 were 840 Crores, a 50% growth over 2008. Canon focuses on multiple market segments of consumer, B2B, Government & Commercial. Canon's product portfolio extends over a vast variety of copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multimedia projectors, cable ID printers, semiconductors and card printers.

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 13 cities across India and employs over 800 people. Canon has approximately 380 primary channel partners 13 National Retail Chain partners, and over 4000 secondary retail points. Oce distributors in India will now be a part of Canon partner network. Canon's service reach extends to over 200 towns with over 200 service Engineers , 4 Master service centres and 34 Canon Care Centers. Canon and Océ products are available with complete service support network.


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KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, IT, PUBLISHING, TECHNOLOGY

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