BWI: Are you Ping or Pong?

Press release from Business Wire India
Source: GETIT
Friday, August 19, 2011 05:30 PM IST (12:00 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Information technology, Media & entertainment; Technology
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Are you Ping or Pong?
GETIT taps social media to help you Buy & Sell

New Delhi, Delhi, India, Friday, August 19, 2011 -- (Business Wire India) -- Each day, each of us either don the hat of a buyer and in many cases that of a seller. However, with millions of buyer-seller transactions taking place each day, how often are we able to gain from experiences of people who have gone through the same process? Now, that is all set to change.

Considering the fact that over 30 million Indians are members of various social networking sites, GETIT Infoservices Pvt. Ltd., the leader in directional advertising and pioneers of Yellow Pages & free Classifieds in India, has introduced two new mascots: Ping - the buyer and Pong - the seller on their social media pages.

These interactive characters keep the visitors engaged by appearing on all social platforms such as Facebook, Twitter, YouTube, and initiating conversations. Here's a live example: A customer enquired about precautions to be taken while purchasing a car via GETIT Freeads, Ping - the buyer advised the customer to check that the engine and chassis number of the vehicle match those stated on the registration documents. Ping-Pong initiates such interesting and useful conversations for user engagement. These characters engage in discussions about getitFREEADST - India's first free classifieds service available to consumers - via a combination of phone, print and online and provide loads of entertainment. Their duels almost remind one of Laurel Hardy. Said Anuradha, one of their fans, "I just love them. They actually gave me fantastic tips helping me rent out my house in one day flat"

So if you want to sell an old laptop, mobile phone, hair dryer or even your old books or want to buy a second hand car, furniture, etc just look for Ping Pong on GETIT's Facebook page, follow them on Twitter or scan YouTube. They will soon be seen on blogs, targeted email/ sms /multimedia marketing and discussion in other forums.

Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. said,""Our users share experiences with us, which Ping and Pong assimilate. Additionally based on years of experience and expertise developed by us we use these mascots to create awareness, engage, disseminate information and ideas as well as provide help to our users enabling them to transact more effectively."

With more than a million post views and a fan base of over 15,000 and growing by the minute on Facebook, within 5 weeks of launch, surely Ping and Pong must be doing right. So are you a Ping or Pong? Hope you GETIT!!

To have a conversation with Ping or Pong please go on the following links:-

http://www.facebook.com/GetitkaFindy
http://twitter.com/Getit_ka_Findy
http://www.youtube.com/CALLGetitkaFindy
http://www.flickr.com/photos/getitkafindy
http://www.facebook.com/GetitFreeAds
http://www.youtube.com/
http://blogs.freeads.in/

About GETIT Infoservices (P) Limited

Established in 1986, GETIT Infoservices (P) Ltd pioneered Yellow Pages and later free-classifieds in India. GETIT focuses on bringing buyers and sellers together through information products and services. To users it offers high quality local search and classified services that can be accessed through any media - online, voice, mobile & print. Alongside it helps local businesses grow by bringing quality customers and enquiries. GETIT facilitates local businesses to be present across all media and new social platforms and benefit from the same in a transparent and measurable manner while taking away their pain and pressure of keeping up with changing media and trends. GETITFREEADS has served over 1,00,00,000 customers over the last 14 years through its various print editions. It is now also available in a unique and innovative phone service as well as online.

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KEYWORDS
CONSUMER, MARKETING, IT, MEDIA, TECHNOLOGY

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