Wednesday, August 31, 2011

BWI: Leadstart Publishing & Crossword Bookstore Launch the Poetry Writing Series with Honourable Dr.Farooq Abdullah

Press release from Business Wire India
Source: Leadstart Publishing
Wednesday, August 31, 2011 02:08 PM IST (08:38 AM GMT)
Editors: General: Arts & culture, Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Education & training, Publishing & printing, Retailers
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Leadstart Publishing & Crossword Bookstore Launch the Poetry Writing Series with Honourable Dr.Farooq Abdullah


New Delhi, Delhi, India, Wednesday, August 31, 2011 -- (Business Wire India) -- Leadstart Publishing launched their book series, 'Poetry Writing Made Simple - 1 (Elementary)' & 'Poetry Writing Made Simple - 2 (Advanced)' written by Sarika Singh. The dignitaries for the evening were honourable Dr Farooq Abdullah, Minister -New & Renewable Energy, Govt of India, Ms. Meenakshi Sahni, Principal of Modern School, Delhi & Swarup Nanda, Chairman & CEO, Leadstart Publishing

Dr. Farooq Abduallah, gave an insight into some of the thought provoking philosophies in the world which have been expressed through poetry and have inspired generations. He graciously shared his personal experience saying, he takes recluse to poetry sometimes and pens down verses whenever he is emotionally moved. Post unveiling of the books, Sarika shared with the audience her journey of writing the books and later becoming a published author. She has dedicated both the books to her English Teacher at school who helped her develop an interest in poetry and literature; she now hopes to continue the legacy and inspire a few young minds with her books and her workshops. Sarika explained to the audience of how it was essential for everyone whether young or old to have a creative expression in some form or the other. "These two books can be used by the children as well as adults to awaken a hidden poet within them", she said. Ms. Meenakshi Sahni, congratulated effort put in by the Author and Publisher who have brought such a unique offering. She said the book will go a long way in encouraging people to start writing poetry, which is generally thought to be a very difficult art. Swarup Nanda gave an interesting perspective of how the book was shortlisted by the Publishers and how they have been continually surprised by feedback from readers. He said at first the editorial team was very skeptical if there can be a credible book on teaching poetry, but as they dwelled deeper they were convinced it was a unique offering and they signed the author for both of her books. They had positioned the book for school Children book for school Children earlier, but as the feedback came in, the book struck a chord with adults as much, who found the book to be therapeutic.

To view photographs kindly click the links below
Leadstart -Crossword- Dr. Farooq Abdullah- Sarika Singh- Poetry Writing-1

Leadstart -Crossword- Dr. Farooq Abdullah- Sarika Singh- Poetry Writing-2
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http://www.BusinessWireIndia.com/attachments/Leadstart -Crossword- Dr. Farooq Abdullah- Sarika Singh- Poetry Writing-1.JPG
Leadstart -Crossword- Dr. Farooq Abdullah- Sarika Singh- Poetry Writing-1
http://www.BusinessWireIndia.com/attachments/Leadstart -Crossword- Dr. Farooq Abdullah- Sarika Singh- Poetry Writing-2.JPG
Leadstart -Crossword- Dr. Farooq Abdullah- Sarika Singh- Poetry Writing-2


CONTACT DETAILS
Mr. Iftikar Shaikh, Head, Media Relations, Leadstart Publishing, +91 (22) 40700804 / (22) 2404 6887, media@leadstartcorp.com

KEYWORDS
ARTS, CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, EDUCATION, PUBLISHING, RETAIL

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BWI: Lionel Messi Set To Play On FieldTurf

Press release from Business Wire India
Source: Great Sports Infra
Wednesday, August 31, 2011 11:55 AM IST (06:25 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Construction, Media & entertainment, Real estate, Sports, Travel & tourism; Technology
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Lionel Messi Set To Play On FieldTurf
Argentinian superstar joins a star-studded cast on the pitch at Salt Lake Stadium in Kolkata

Kolkata, West Bengal, India, Wednesday, August 31, 2011 -- (Business Wire India) -- All eyes are focused on Salt Lake Stadium, as Argentina's national soccer team is set to face Venezuela in a FIFA international match September 2. After months of preparation, the city of Kolkata is ready to embrace Lionel Messi and the world's finest players at their FIFA 2-Star certified pitch. The event marks the first ever FIFA international match to be played in India - and most certainly provides the country with the prestige and respect it's been seeking within the FIFA community. Salt Lake Stadium features FieldTurf artificial grass, and FIFA officials have certified the high performance pitch to host such a large international soccer event.

The match has stirred quite the buzz around Kolkata, as India prepares to roll out the red carpet for soccer's elite. Stadium officials report over 8 corporate boxes being sold already, with their 120,000 seat venue expected to sellout for the game - a clear indication of the exposure Messi generates when making an appearance on the soccer pitch. FieldTurf could not be more proud to be at the forefront of this match, and provide Messi along with the fellow players a surface revered as the best in the industry.

FIFA recommended fields must pass a series of lab and on-site tests in order to qualify for certification. Many variables are tested such as durability, joint strength, ball-to-surface interaction, shock absorbency, and surface deformation, among others. This tough testing procedure ensures the field has been installed to a certain performance standard. FieldTurf fields earning such distinctions on many of its standard products demonstrate the unwavering quality these fields provide to their owners. With 164 certified fields in the world to date, FieldTurf is not only a leader in that respect but clearly the benchmark for artificial soccer playing surfaces in the eyes of FIFA.

What makes FieldTurf stand out is the way the system is built. A mixture of cryogenic rubber and silica sand form the patented infill formula. It is mixed in between the fiber blades to create a cushioned athlete-friendly surface. The result: a strong and durable turf that replicates real grass to near perfection. Ball bounce is similar to a pristine natural grass surface on FieldTurf, and the game is played more fluidly and faster due to improved traction when running on the surface. The system also reduces injuries, in particular head trauma and concussions. Put all this together and you truly get the best sports turf surfacing option available in the market.

A live telecast will be broadcasted in 152 countries, as fans from all over the globe can tune in and watch these star-studded casts duel it out on the field. Stadium officials are grateful for the exposure expected to generate due to the media, and the world will get to witness Salt Lake Stadium in all of its glory. Argentine assistant coach Julian Camino inspected the pitch last week and was pleased with what he saw. "We are not accustomed to play on the artificial turf, but the turf looks good. We have visited the stadium and we are happy with the arrangements here." There is truly no doubt Salt Lake Stadium is ready for this grant event!

With Kolkata bracing for the arrival of Lionel Messi, FieldTurf will provide Salt Lake stadium officials some peace of mind knowing the surface will be in top shape. Local clubs such as Mohun Bagan A.C., Kingfisher East Bengal F.C., Prayag United S.C. and Mohammedan SC call Salt Lake Stadium home. The venue can now add this FIFA international match to an already impressive resume of events hosted, which also includes the A R Rehman music concert.

For more information, please visit www.fieldturf.com For local information in India, please contact Great Sports Infra at +91 98490 46060 or . info@greatsportsinfra.com.



CONTACT DETAILS
Anil Kumar, Great Sports Infra, +91 9849046060, anilkumar@greatsportsinfra.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, CONSTRUCTION, MEDIA, REAL ESTATE, TRAVEL, TECHNOLOGY

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BWI: Acron Developers Launches Emerald Court

Press release from Business Wire India
Source: Acron Developers Pvt. Ltd
Wednesday, August 31, 2011 11:19 AM IST (05:49 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Banking & financial services, Business services, Construction, Hospitality, Real estate, Travel & tourism
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Acron Developers Launches Emerald Court
Goa's first development to be launched as Ready Possession

Mumbai, Maharashtra, India, Wednesday, August 31, 2011 -- (Business Wire India) -- Acron Developers Pvt Ltdleading-edge developer based in Mumbai with offices in Goa, Bengaluru and Pune have opened bookings for a one-of-a-kind apartment complex in Goa, that's ready to move into. Located at Nagoa, Arpora a five minute drive away from the famous Calangute and Baga beaches, homeowners at Emerald Courtenjoy the best of both worlds; the flavor and ambience of the natural Goan setting and the excitement of the happening places along the coastal belt. The colorful Saturday night bazaar, the popular traditional Friday market and all the vivacious night clubs and lounges are also conveniently accessed.

Apart from the benefits of owning a home by Acron, this is an ideal investment for those looking for healthy real estate returns:
1. You save 2.575% service tax because the homes are sold after completion of construction.
2. You don't have to wait to move into your new home.
3. You can generate revenue from your property by renting it.

Emerald Court is a distinctive high-end development comprising of 55 apartments of studio, 1, and 2 BHK configurations. Skilled workmanship, careful material selection and superior specifications are the hallmark of the construction. Creatively conceived with comfort and convenience for the modern day family, this development is styled such that nature and architecture complement each other. Set in approximately 5000 sq.mts of landscaped, freehold land, it has a typical Goan ambience and architecture, enjoying peace and quiet in the midst of coconut and mango groves yet close enough to the tourist areas and services.

The amenities include:
 Walk-in swimming pool with built-in Jacuzzi and cascading waterfall
 Gymnasium and activity centre.
 Storerooms at terrace level available.
 Ramp access for physically challenged and older persons
 Power back-up for all the common areas
 Fire hydrants for health and safety
 Hydropneumatic water pressure systems with online filtration plants
 Landscaped gardens and non-skid pathways

A major advantage of investing at Emerald Court is that your property can be rented out, all year round especially during peak tourist season, October - February. There are several rental and property management agencies in Goa who specialize in property rental. Apartments at Emerald Court are available at an introductory price of Rs 4,400/- per square foot and that too with easy payment plans. The added advantage being that service tax of 2.575% is not levied on purchase of apartment in Emerald Court.

Acron Developers Pvt Ltd, leading edge developer has incorporated state-of- the-art amenities at Emerald Court. The development is equipped with video phone monitoring, fire hydrants and smoke detectors, the compound is paved with anti-skid tiles, ramp access for physically challenged and senior citizens at various places and at the swimming pool with a built in Jacuzzi. Acron Developers being eco-sensitive developers have provided each building with solar water heating provision, recirculation pumps and sewage treatment plants.

"Acron Developershas launched Emerald Court ready to move in luxury homes in Goa. The USP for these charming homes is one does not have to pay service tax and what's more advantageous is these homes can be rented out when the owner is away. There is a double gain for the buyer since he is paying lesser capital for a ready to move in luxury home and also drawing returns soon after purchase ", said Mr. Amar J. Britto, Director, Acron Group.

One can select a fully furnished apartment option. This includes furniture for the drawing room area, bedroom furniture and dining table with chairs. The kitchen includes granite counter, cupboards and gadgets like refrigerator, microwave and cooking range including crockery, cutlery and utensils too. Additionally a LCD, split air-conditioner and a washing machine can be installed too.

Acron Developers have been providing luxury living at affordable prices since 1988. They have developed many quality residential complexes in Goa, and are constructing homes in Mumbai, Pune and Bengaluru. Acron Developers have created some of the finest five star properties in Goa and Mumbai managed by well established National and International hotel chains. Amongst their ever increasing portfolio of construction they are building a 160 room star hotel in Navi Mumbai.

Contact Acron Developers
www.acronindia.com www.acronindia.com
sales@acronindia.com Ph: +91 9922907667/ 9922588088

To view photograph please click the link below
Emerald Court
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Emerald Court view.JPG
Emerald Court view.JPG


CONTACT DETAILS
Nawzer Kerawala, Synergy Public Relations, +91 (22) 26434448 / 26418669, synergypr2000@gmail.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BANKING, BUSINESS SERVICES, CONSTRUCTION, HOSPITALITY, REAL ESTATE, TRAVEL

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Tuesday, August 30, 2011

BWI: New study finds Cervical Cancer as the Largest Killer in Indian Women and Lung Cancer in Males in India

Press release from Business Wire India
Source: AceProbe
Tuesday, August 30, 2011 06:31 PM IST (01:01 PM GMT)
Editors: General: Consumer interest; Business: Business services, Healthcare, biotechnology & pharmaceutical; Technology; Healthcare
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New study finds Cervical Cancer as the Largest Killer in Indian Women and Lung Cancer in Males in India
Cervical Cancer surpasses the incidence of Breast Cancer in Indian Women

New Delhi, Delhi, India, Tuesday, August 30, 2011 -- (Business Wire India) -- Recent disclosure by WHO, Cervical Cancer has emerged as the largest killer, surpassing breast cancer. Cervical cancer also emerged as a cancer having larger existence among the figures for both men and women put together.

An estimated 73,000 new cases of Cervical Cancer are reported in Indian Women and the incidence is reported to about 1,32,000 cases annually, that happen to be about 30% of the total about 4,70,000 new cases of cervical cancer reported annually, reports WHO. These deaths owing to the cervical cancer cause are largely preventable and are likely to significantly reduce the cost burden of disease, delivering a health society.

A recent study that shows that " Mass-ARRAY spectrometry is more sensitive than existing technologies for type specific detection of high risk oncogenic HPV ( Human Papilloma Virus) genotypes in cervical cancer" is the success story behind the effective collaborative outcome between a leading cancer hospital in Kolkata, Industry and international public health foundation that confirms and establishes the claim, to be able to open up better healthcare through cutting edge technology and expertise on home ground, comparable to those of many developed countries and leading hospitals to include Memorial Sloan Kettering Cancer Center, Dana Faber and Rosewell Park in the United Sates to name a few.

Commenting on the study, Dr. Partha Basu, Head, Department of Gynecologic Oncology at CNCI hospital Kolkata states, " The study confirms, the MassARRAY technology and the current panel has the advantage of both sensitivity and providing information about the high risk genotype of the HPV causing cervical cancer."

Technical expert and Co-Author and in the study, Dr. Puneet Chandna, Managing Director of AceProbe Technologies (I) Pvt. Ltd. said, "This breakthrough research could not have been achieved without a collaborative mode under the Public Private Partnership scheme of the Govt. Of India and we are sure to unravel many such potential clinical outcomes with the intent of getting these to a common man to access these healthcare breakthrough investigations on the home land in India.

Dr. Chandna and his company is working across the country with many leading centers on similar feasibilities in the area of Oncology, Cardiology, Infectious diseases and nutritional aspects for life style diseases.

Worldwide regulator bodies now choose to employ such sensitive methods in parallel to their national vaccination programs that could accurately and in an efficient manner be able to detect multiple high risk types of the virus HPV (Human Papilloma Virus) being the major cause of the deadly cancer of cervix. Even Indian regulatory bodies under its various schemes continue to explore and implement projects for effective and definitive outcome in the area of concern.

The effective propagation and collaborative outcomes of research have now started to take shape and time is not far when masses, could access the benefits of such Personalised Genetics Prognostic Solutions for disease susceptibility, therapy response, for an informed choice of treatment that works for them, to lead a quality life ahead.

ABOUT AceProbe:

AceProbe has evolved with a team of Biotech professionals and operates in the niche are of genomic that enable its partners to efficiently design and perform experiments, monitor progress, receive and interpret results, and making the adoption of technology in a trivial manner. By partnering with AceProbe, scientists can rapidly discover complex connections between genetic profiles, disease risk and therapeutic response, with ease.

Their comprehensive Technology Platform and Services allow access to a multitude of clinical and research data, key analysis modules for both genotype and expression information, and database archiving and processing capabilities. Flexible platform and custom service features for a medium-density, ultra-high-throughput, customizable format make all its offerings unique with unmatched credentials and allows researchers to stratify patient populations prior to conducting clinical trials


CONTACT DETAILS
Manoj Sharma, Fact Communications, +91 9811135420

KEYWORDS
CONSUMER, BUSINESS SERVICES, HEALTHCARE, TECHNOLOGY, HEALTHCARE

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BWI: Cerma Creates Spin-Off Company Cermavein to Commercialise Steam Vein Sclerosis (SVS™) Technology in Varicose Vein Market

Press release from Business Wire India
Source: CERMAVEIN's SVST system
Tuesday, August 30, 2011 04:30 PM IST (11:00 AM GMT)
Editors: General: Consumer interest; Business: Business services, Healthcare, biotechnology & pharmaceutical; Technology; Healthcare
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Cerma Creates Spin-Off Company Cermavein to Commercialise Steam Vein Sclerosis (SVST) Technology in Varicose Vein Market


New Delhi, Delhi, India, Tuesday, August 30, 2011 -- (Business Wire India) -- French emerging medical technology company CERMA, specialized in the development of innovative and minimally invasive devices in phlebology and oncology, announced today the creation of spin-off CERMAVEIN. CERMAVEIN was launched to expand commercialization of its proprietary Steam Vein Sclerosis (SVST) technology for endovenous thermal ablation. SVS is the only product on the market to treat all types of varicose veins in a single session: patients need only visit the clinic once; physicians save time on procedures, and capacity at the treatment centre is freed up more rapidly.

"The SVS technology has been proven to be simple to use in clinical practice, because our technology is flexible and our catheter can be easily introduced into all veins, making the procedure easy for physicians to carry out," comments Dr. Sophie Humbert, CEO of CERMAVEIN. "We have a great opportunity to fill a genuine unmet medical need in many markets and thanks to our technology's features, the size of our potential market is significantly increased. For example, in the United States 75 percent of patients need multiple treatments that now could be done in one single session using SVS."

Varicose veins are swollen, twisted, and sometimes painful veins that have filled with an abnormal collection of blood. In normal veins, valves in the vein keep blood moving forward toward the heart. With varicose veins, the valves do not function properly. They occur most commonly, but not only, in the legs and can be caused by several factors. Left untreated, in addition to bad quality of life for people suffering from the condition, varicose veins can cause severe complications, including blood clots, ulcers and necrosis. In the Western world, 10 to 15 percent of adult men and 20 to 25 percent of adult women will suffer from varicose veins and at least half of this population will require treatment. The total market size for varicose veins is estimated at more than $2 billion in Europe and the United States alone, and is growing at a compound annual rate of 40 percent. Varicose vein treatments are among the top five surgical interventions in the Western world.

Varicose veins have traditionally been treated with surgery (stripping), sclerotherapy and endovenous thermal ablation. With SVS, physicians can offer patients a one-time, minimally invasive, significantly less painful ambulatory procedure that is successful on all forms of varicose veins (saphenous, tributary and recurrences). SVS treatment can be applied by vascular surgeons, phlebologists, angiologists or dermatologists in a simple, sterile environment under local anesthesia.

Prof. Martino Neumann of Erasmus University Medical Center, Rotterdam, the Netherlands states that "SVS is probably the treatment of choice for the future. It is a very simple and smart approach: no chemicals, no radiation, just water. SVS avoids carbonization, associated with pain and complications, a frequent result of other endovenous thermal ablation techniques." Pulses of steam are delivered directly into the vein, allowing a homogenous diffusion of heat, which then causes the shrinking of the vein wall and the definitive obliteration of the vein.

CERMAVEIN's SVST system is currently marketed in France, Germany, Spain, The Netherlands, Scandinavia, Israel, Romania and the Baltic States. It has recently been approved for marketing in Canada. CERMAVEIN has recently completed a first round of fund raising to consolidate its existing markets and is preparing a second round financing for the roll-out and expansion of its business.

To view the photograph, please click on the link given below:

CERMA SVS Technology apparatus
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/1(115).JPG
1(115).JPG


CONTACT DETAILS
Danièle Castle, Genevensis Health care Communications, +41 79 202 6667, daniele.castle@genevensis.com
Rashi Jain Agarwal, Positive Interactive, +91 9582555416, rashi@positiveindia.biz

KEYWORDS
CONSUMER, BUSINESS SERVICES, HEALTHCARE, TECHNOLOGY, HEALTHCARE

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BWI: HomeShop18.com unveils its new TV Commercial titled “India Shops Online at HomeShop18.com”

Press release from Business Wire India
Source: HomeShop18
Tuesday, August 30, 2011 03:35 PM IST (10:05 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Retailers; Technology
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HomeShop18.com unveils its new TV Commercial titled "India Shops Online at HomeShop18.com"


New Delhi, Delhi, India, Tuesday, August 30, 2011 -- (Business Wire India) -- -- Campaign thought "India Shops Online at HomeShop18.com" has been created to resonate the ecommerce company's rapid growth and success among customers
-- TV Commercial built around the idea that HomeShop18.com delivers the best brands at great value at the "click of a button"
-- Campaign targets all demographics but focused on youth

India's leading ecommerce portal www.homeshop18.com today launched its new TV commercial. Titled "India Shops Online at HomeShop18.com", the TV campaign is riding on the ecommerce company's huge success. HomeShop18.com's new commercial has been produced by Cell18 under the Direction of Zubin Driver.

Announcing the new TV commercial launch, the company shared some key statistics about its growth: 300% growth in traffic over the past 12 months, six-fold growth in the online shopping revenues and nearly 30% repeat customer base.

In creating the commercial, the brand has taken care to introduce the modern within the context of the traditional and captures the rich blend observed in every household. The commercial also captures the instant nature of shopping which ecommerce ensures and it adequately reflects the growing stature of homeshop18.com into the category leader.

Commenting on the commercial, Mr Sundeep Malhotra, CEO HomeShop18 said that "This commercial is reflective of our deep focus on the ecommerce domain and is meant to accelerate the growth of the ecommerce category and of homeshop18.com as a consequence, being the clear leader. In this commercial you will find a clear leader-like tonality and a deep association of ecommerce and homeshop18.com, through the intelligent use of the "click" both visually and in the audio".

The TV Commercial is the first in a series and has been produced in a 30 second format with 15 second versions to follow. It is learnt that there will be more TV commercials to follow under the "India Shops Online at HomeShop18.com" theme.

The company has recently been in news for having acquired a books etailer called 'coinjoos.com" and also for raising funds worth Rs. 100 crore. It is learnt that the company is heavily investing in technology and brand to drive revenues substantially higher.

About HomeShop18

HomeShop18 is the Network18 group's online and television retail marketing and distribution venture.

HomeShop18.com is India's fastest growing e-commerce website (traffic growing at the rate of 300% YoY) with a monthly reach of over 1.7 million unique visitors, each spending over 7 minutes (avg.) on the website. It is today ranked as the largest e-commerce sites (B2C e-commerce, Shopping Cart sites) in the country, in terms of % share of transactions. (Source: ViziSense, Period - Jan to June, 2011)

Adding a new customer every 6 seconds, HomeShop18's robust distribution set-up helps it reach out to over 3000 cities across the country. HomeShop18 offers a complete product range across all major categories; including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings, kids' gear, books and many more. HomeShop18 has partnered with more than 500 established brands and marquee labels such as Reebok, Lee, Peter England, Nokia, Canon, Samsung, Whirlpool, Videocon, Spice and Sia among many others, giving its millions of customers over 70 lakh products to choose from.

HomeShop18's 6.1 million CRM base is supported by a trained and customer focused 24X7 call centre manned by 750 executives catering to over 35,000 calls a day.

HomeShop18 was launched as India's first home shopping TV channel in 2008, which today has a weekly GRP of 1.33 (Source: TAM, TG CS4+, Week 49) and a weekly reach of over 10 mn viewers. It is nationally available through both cable and DTH platforms.


CONTACT DETAILS
Siddharth Bijpuria, PR Pundit, +91 8800922828, siddharth.b@prpundit.com
Ritika Kashyap, PR Pundit, +91 9654283809, ritika.k@prpundit.com
Soumya Chandran, HomeShop18, +91 9811376648, soumya.chandran@network18online.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, RETAIL, TECHNOLOGY

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BWI: Aspect Brings Social Media into the Contact Center

Press release from Business Wire India
Source: Aspect Software
Tuesday, August 30, 2011 03:10 PM IST (09:40 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Aspect Brings Social Media into the Contact Center
Aspect Social Media Channel Integration Allows Organizations to Deliver Better Customer Experience with a Holistic Solution for Responding to Social Media Conversations

New Delhi, Delhi, India, Tuesday, August 30, 2011 -- (Business Wire India) -- Aspect, a leading provider of customer contact and Microsoft platform solutions, today announced the availability of Aspect® Social Media Channel Integration to help businesses turn social media engagements into productive customer dialogues that create a positive experience and deliver significant business value. With the Aspect solution, organizations can better manage their interactions with today's hyper-connected consumers who are increasingly relying on social media not only to communicate with peers but to seek answers about products and services.

While other customer contact solutions might focus only on identification and routing of social media interactions, Aspect's approach addresses the complete business issue of routing the right issue at the right time to the right resource, managing the resources needed for an effective social media response, and measuring the efficacy of the social media strategy.

Aspect customers can apply Aspect's sophisticated workflow rules, call center performance analytics, and workforce optimization capabilities to social media-based communications. This allows social media communications to be easily integrated into the overall customer contact strategy as a distinct channel, leveraging existing resources and investments. It ensures that this new channel can be compared to and put in the context of the total engagement strategy, rather than remaining an isolated medium.

The Aspect solution provides a powerful engagement framework backed by Aspect® Unified IP®, the company's platform for delivering next-generation customer contact.

The solution manages social media interactions that are identified through virtually any social media monitoring tool customers have in place. Relevant and actionable interactions are identified based on customer-defined criteria, which includes relevant search terms and weighting factors, followers, or perceived sentiment. Actionable interactions are routed to the appropriate agent or knowledge worker, according to specified routing rules. Aspect Social Media Channel Integration customers can productively respond, plan for, and measure social media interactions through Aspect's core interaction management and workforce optimization capabilities.

Aspect's vendor-agnostic approach supports its open standards methodology, giving customers complete freedom as to which social media monitoring tools they choose. This approach also enables Aspect to easily integrate with new social media channels as they emerge.

Analyst Quote:

Sheila McGee-Smith, president & principal analyst, McGee-Smith Analytics


"In the past year, there has been an explosion of discussion about integrating social media into the contact center. While the number of solutions in production is still low, companies are actively seeking to understand their options for adding social media as an additional media type in the contact center with pilots and trials. Aspect's broad contact center solution portfolio allows them to leverage not only contact center routing, queuing and reporting but also workforce optimization and analytics to help companies maximize their social media investments."

Aspect Quote:

Serge Hyppolite, vice president of product management, Aspect


"The popularity and power of social communication channels have made them an integral component of the total customer experience and a critical channel for organizations to manage. Our customers are increasingly incorporating social media into their customer contact strategies to help manage opinion and loyalty associated with their products and services. With Aspect Unified IP and Social Media Channel Integration, organizations are uniquely positioned to extract considerable business value from this communications channel through their existing operations, leveraging the disciplined, impactful, customer-centric approach implemented within their contact centers. Aspect's social engagement capabilities will help our customers turn social interactions with consumers into meaningful, mutually beneficial conversations."

About Aspect

Aspect builds customer relationships through a combination of customer contact software and Microsoft platform services/solutions. For more information, visit www.aspect.com.

Follow Aspect on Twitter at http://www.twitter.com/AspectUC. Read our blog at http://blogs.aspect.com.

Aspect, Aspect Software and Unified IP are either trademarks or registered trademarks of Aspect Software, Inc., in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.


CONTACT DETAILS
Nipunta Khashu, Text 100, +91 9811465973, nipuntak@text100.co.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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BWI: Managing Director of Metlife Addresses the New Management Batch at MAPS

Press release from Business Wire India
Source: MAPS -Millennium Academy of Professional Studies
Tuesday, August 30, 2011 12:09 PM IST (06:39 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Education & training
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Managing Director of Metlife Addresses the New Management Batch at MAPS


New Delhi, Delhi, India, Tuesday, August 30, 2011 -- (Business Wire India) -- Millennium Academy of Professional Studies (MAPS) promoted by Educomp Raffles Higher Education Ltd welcomed their Management batch at their New Delhi campus recently. MAPS- a joint venture between Educomp Solutions Limited & Raffles Education Corporation Limited (REC) aims to create an environment in which students benefit from experiential learning thru exposure to real world practical case studies.

Students had the opportunity to hear distinguished speakers from the industry who shared their insights on the knowledge and skill sets that Management students should focus to make a mark. A plethora of practical experiences were shared by the speakers with the students in order to prepare them for an engaging and interactive learning, next 2 years.

The event was presided over by Mr Rajesh Relan -Managing Director, Metlife India who addressed the gathering as the chief guest of the event. Talking with the students he said "Do have aspirations so that you are clear about the goal before getting started for your journey. Experience is the best learning tool." His remarks quickly found momentum with Mr. Narayanan Ganesan - Regional head of METSO in India and China and the Guest of Honour at the event - "With hard-work nothing is unachievable. No work and nobody is small" he added.

Mr. Sanjay Rai - Vice President, Management support, Samsung India and the Guest of Honour told students on what it takes to make it to the corporate world. He said, "The biggest difference between a student & a corporate is that the former learns lessons and then appears for exam, but the latter can learn lessons only after appearing in one. Not only learn but also 'learn to unlearn'. Don't copy others, love what you do & do only what you love."

The management course at MAPS began last week of August,2011. The 2 year MBA course is delivered by a team of renowned faculty members, guest lecturers and top management executives from diversified industries. The courses are designed to empower the participants through quality education focusing on innovation, entrepreneurship and benchmarked Management techniques. "Professional certifications are offered to our students by a number of multinational companies including Oracle, Microsoft etc." said Mr. Harpreet Singh, Executive Director, Educomp Raffles Higher Education Ltd.

The institute has invested in the latest technology to ensure that their technological capabilities meet the cutting edge requirements of the industry, promote learning and facilitate quality placements of students.



CONTACT DETAILS
Amrita Kapur Suri , Manager Marketing (Communication & Admission), Educomp Raffles Higher Education Ltd, +91 (11) 43172222 / +91 9999818264, amrita@educompraffles.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, EDUCATION

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BWI: Baner Apartment, Kul Ecoloch by Kumar Builders Pune, Bookings Open call 9960800822

Press release from Business Wire India
Source: DiscountedFlats
Tuesday, August 30, 2011 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Construction, Real estate, Retailers
--------------------------------------------------
Baner Apartment, Kul Ecoloch by Kumar Builders Pune, Bookings Open call 9960800822


Pune, Maharashtra, India, Tuesday, August 30, 2011 -- (Business Wire India) -- KUL Ecoloch is the new Project of Kumar Urban Development Limited. Mahalunge Township located at Banner Annex, Pune. It lies on the southern bank of the Mula River at Mahalunge Village opposite Rajiv Gandhi Infotech Park at Hinjewadi. The site abuts the Hills bordering Sus village on the other side of the hills, its close to the IT Park at Hinjewadi and can be approached from Mumbai Bangalore Highway which is towards the east of subject site. Kul Ecoloch offers 1, 2, 2.5 and 3bhk apartments. Kul Ecoloch is the outcome of a unique, survey led initiative, the first of its kind in India. Kul Ecoloch is a wonderful blend of the people voice, eco-friendliness and design excellence.

Specification:

Location: Banner Annex, Mahalunge ( Off Hinjewadi Phase I), Pune
Plans : 1, 2 & 3 Bedroom Apartments
Sizes : 519 sq ft - 1470 sq ft
INR: 18.8 - 55.3 Lacs

For booking
Call: 9960800822
Email: sales@discountedflats.com

For site visit & booking of Kul Ecoloch, call Durgesh - 9886558867

About Kumar Builder: Kumar Builder established on 15th August, 1966 by the Late Shri. K. H. Oswal, a first generation entrepreneur, with a vision to enter into a core sector business, housing construction, which had an immense potential was the obvious choice at that time. In more than last 40 years, the Organization has grown from strength to strength striving hard to transform that vision into reality. Today the company name has become synonymous with the quality Construction business in Pune.

Check more Pune Properties:
Pune Apartments
Flats in Baner

More Hot Projects in Pune
Kumar Peninsula

Types: 3BHK
Sizes: 1750 sq ft - 1831 sq ft
Price: 98 - 102.54 Lacs

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Types: 2BHK, 3BHK
Sizes: 1335 sq ft - 2610 sq ft
Price: 60.08 - 117.45 Lacs

Marvel Enigma
Types: 3BHK, 3BHK Penthouse
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Types: 3BHK, 4BHK
Sizes: 1980 sq ft - 2653 sq ft
Price: 59.4 - 84.9 Lacs

About DiscountedFlats:

Discountedflats
(DF) is a Pan-India group booking channel, which groups individual residential buyers based across India to avail discounts of upto 35%. DF has consolidated all residential projects of metros and sub-metros (including even the smallest residential project) for sales purpose. DF does not charge their customers anything but instead charges brokerage from the builders. DFs USP is "customer empowerment" including tangible discounts, state-of-the-art services, single source for the residential primary market of the country, and advanced analytics.

http://www.discountedflats.com/
http://discountedflats.blogspot.com/
http://twitter.com/discountedflats


CONTACT DETAILS
Mr. Durgesh, DiscountedFlats, +91 9886558867, sales@discountedflats.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, CONSTRUCTION, REAL ESTATE, RETAIL

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Monday, August 29, 2011

BWI: Ashok Soota Announces Founding Team of Happiest Minds

Press release from Business Wire India
Source: Happiest Minds Technologies Pvt. Ltd.
Monday, August 29, 2011 05:30 PM IST (12:00 PM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Business services, Information technology; Technology
--------------------------------------------------
Ashok Soota Announces Founding Team of Happiest Minds
Launches Happiest Minds as a new gen IT services company bringing in an integrated approach around disruptive Technologies

Bangalore, Karnataka, India, Monday, August 29, 2011 -- (Business Wire India) -- IT industry veteran Ashok Soota today announced the launch of Happiest Minds along with his founding team members, headed by CEO & MD Vikram Gulati. With a strong team and proven industry track record, Happiest Minds will provide services and solutions around new emerging technologies such as cloud computing, social media, mobility, analytics and security.

Ashok Soota, Executive Chairman, Happiest Minds Technologies Pvt. Ltd. Said, "The shifting technology landscape provides opportunities and an entry strategy for new players like Happiest Minds. These new technologies enable IT to become more for transformational enterprises and measurable in terms of its business impact. He further added that, "Happiest Minds will be differentiated by its sharp focus on these technologies, focused solutions, people brand, deep domain expertise and non-linear growth".

Happiest Minds is built on three levers: next generation technologies, select solutions and the framework for enabling happiness for the team and customers.

Vikram Gulati, CEO & MD, Happiest Minds Technologies said, "With the proliferation of new emerging technologies, the next generation IT services will require an integrated approach to deliver business solutions. Happiest Minds was created to cater to these changing customer demands in order to keep them ahead of the curve."

Happiest Minds has appointed a Happiness Evangelist to nurture an atmosphere of vibrancy and creativity. The Core Values of Happiest Minds (sharing, mindful, integrity, learning, excellence) lend themselves to an acronym SMILES which will be the beacon for the team.

Other members of the founding team include Ramakanth Desai, Co-CEO, IT Services Business, Puneet Jetli, Co-CEO, IT Services Business, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head, Dattatri Salagame, Chief Operating Officer - IT Services Business, Joseph Anantharaju, CEO, Software Products Engineering Business, Aurobinda Nanda, Chief Operating Officer, Software Products Engineering Business, Prasenjit Saha, CEO, Infrastructure Management Services and Security Business, Raja Shanmugam, Chief People Officer, Raja Sekher, Head, Engineering and Business Excellence, Venkatesan K., Finance Controller, who have spent two decades in the industry.

About Happiest Minds Technologies Pvt. Ltd.

Happiest Minds was founded in April 2011 by Ashok Soota and a team of industry experts, with the mission to create Happiest People and Happiest Customers. Happiest Minds offers high degree of skills, IPs and domain expertise across a set of focused areas that include IT Services, Software Product Engineering, Infrastructure Management, Security, Testing and Consulting. Happiest Minds will focus on industries such as Manufacturing, CPG, BFSI, Travel & Transportation and Media. Solution focus will be in the areas of Multi-Channel Commerce, Demand Driven Supply Chain and expertise around Human Capital Management. Headquartered in Bangalore, India, the company has operations in the US with offices planned across Europe, UK and Singapore.


CONTACT DETAILS
Vijay Vinjimoor, Gutenberg PR, vijay@gutenbergpr.com

KEYWORDS
CONSUMER, CONSULTANCY SERVICES, BUSINESS SERVICES, IT, TECHNOLOGY

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BWI: Paul Writer Announces The Futurist CMO Hall of Fame Awards

Press release from Business Wire India
Source: Paul Writer
Monday, August 29, 2011 05:25 PM IST (11:55 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
--------------------------------------------------
Paul Writer Announces The Futurist CMO Hall of Fame Awards
Recognizing India's leading marketers and campaigns

Gurgaon, Haryana, India, Monday, August 29, 2011 -- (Business Wire India) -- Paul Writer announced the names of those CMOs and campaigns inducted into the Hall of Fame.

CMOs entering the Hall of Fame this year are:

-- Vikram Datta, Vice President - Marketing & Sales, Unitech
-- Sanjeev Kapur, Chief Marketing Officer, Citi India
-- Shubhajit Sen, Vice President, Marketing, GlaxoSmithKline Consumer Healthcare India
-- Abraham Alapatt, SVP-Head Brand and Corporate Communications, Future Generali
-- Ajay Kaul, CEO, Jubilant Foodworks
-- Lloyd Mathias, President, Marketing, VAS, Business Development & Alliances, CMO, Tata Teleservices
-- Nita Kapoor, Executive Vice President, Marketing & Corporate Affairs, Godfrey Phillips India
-- Ashutosh Tiwari EVP, Strategic Marketing Godrej Group

Individuals are selected for this honour based on their career track record and peer reviews, and it is by invitation only.

Selected marketing campaigns were also recognized in the Marketing Hall of Fame. The criteria here was the innovative use of marketing to build the brand and generate marketshare. Companies were recognized across three categories:

Category 1: 100% Digital

1. Jet Airways - Launched a new travel route and saw increased traction on their online presence.
Marketing champion: Belson Coutinho, Sr GM- eCommerce and Initiatives

2. HOPSIM - Launch of an international SIM card on LinkedIn and already has 1300 customers.
Marketing champion: Yashi Goel, VP-Operations

3. Au Bon Pain - Established and introduced Au Bon Pain in India on Facebook to drive brand awareness by 85% and increase footfall.
Marketing champion: Subbanna Kannur, Business head Au Bon Pain India

4. Citibank - Sustainable online customer acquisition through a blend of owned and paid media.
Marketing champion: Gowri Mukherjee, SVP & Head - eBusiness, Citi India

Category 2: Mixed Media

1. Apollo Munich Health Insurance - 'Take a Pause. Think about Health Insurance'
campaign with over 15,000 queries over 60 days and sales growth of 147%
Marketing champion: Ravi Vishwanathan, CMO

2. ING Vysya - 'Be good at money' campaign encouraging financial literacy using outdoor
Marketing champion - Sonalee Panda, Head of Marketing

3. Max Health Care - Creating awareness about health issues through campaigns and driving neighbourhood programs resulting in 20-25 % new customer acquisition.
Marketing champion: Arpita Mukherjee, AGM - Marketing and Product Planning

4. Reliance Life Insurance - Raised contributions of over Rs. 70L as part of their 'Boundaries for Books' campaign in association with ICC and Room to Read
Marketing champion: Sanjay Jain, President and CMO Reliance Capital Ltd

5. Dr Lal's Path Labs - Doctor activation plan and promoting preventive diagnostics and pro-active health care with a walk in sale growth of 45 %
Marketing champion: Sameer Kaul, VP Marketing

6. IndusInd Bank - Launch of "Works for you" campaign across traditional and digital media resulting in 65% penetration within one month of launch
Marketing champion: Mohit Ganju, SVP and Head marketing and communication

Category 3: Futurist Frugal Marketer

1. Café coffee day - Launch of a new dessert based on audience feedback which is already contributing 19% of dessert sales
Marketing champion: Ramakrishnan, President - Marketing

2. Abiba Systems - Incremental sale of USD 15 million achieved with a shoe-string budget
Marketing champion: Senthil Nathan, Head Marketing

The Hall of Fame ceremony took place during The Futurist CMO, an exclusive conference attended by 100 of India's top marketers, held on August 25 & 26 at The Oberoi Gurgaon. Participants in the conference included the CMOs of Aircel, Bata, Citibank, Essar, IBM, Infosys, PETA, Royal Bank of Scotland, The Oberoi Group and many others.

About Paul Writer:

Paul Writer, founded in 2010 by Jessie Paul, aims to facilitate and enable the growth of the marketing ecosystem in India, through Community Building, Education & Training and Marketing Advisory. Their flagship conference properties are the Great Indian Marketing Summit and The Futurist CMO. www.paulwriter.com is a vibrant platform for marketers to share content with a reach of over 10,000 across media. The firm has advised several high growth companies on their go to market plans. Jessie has worked in senior marketing positions at Infosys and iGATE and till end-2009 was CMO of Wipro Technologies. She is the author of No Money Marketing, published by Tata McGraw-Hill.



CONTACT DETAILS
Padmaja Nagarur, Lead Consultant, Paul Writer, +91 (80) 40965153, paulwriter@paulwriter.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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BWI: Ameyo Call Center Software enables more efficient Technical Support Operations for Wondersoft

Press release from Business Wire India
Source: Drishti-Soft Solution Pvt. Ltd.
Monday, August 29, 2011 04:24 PM IST (10:54 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
--------------------------------------------------
Ameyo Call Center Software enables more efficient Technical Support Operations for Wondersoft
Wondersoft experiences better customer handling and more effective troubleshooting with Ameyo as the Technology Backbone for their Operations

Gurgaon, Haryana, India, Monday, August 29, 2011 -- (Business Wire India) -- Leading contact center solution - Ameyo becomes the technology behind well-managed technical support unit of Wondersoft. Using Ameyo's unique customer service management tools, diverse product support units of the company were unified under a single Tech support umbrella. Providing remote routing services, Ameyo lifted the restriction of walled office for the support engineers. The Chennai-based software product company was able to prioritize customer calls and connect their best available agents for better query resolution.

Talking about the results delivered, Mr. C. Sabhari Shankar, CEO, Wondersoft Pte Ltd. - "Using Ameyo for our support desk operations was a whole new experience. From scattered processes, we transformed to structured, classified and effective customer management. Ameyo's quality monitoring and reports also gave us a granular view and analysis of day-to-day operations. The solution helped us deliver better customer satisfaction."

The software applications vendor was able to provide more effective troubleshooting services to their customers with the help of a robust technology solution powering their operations. They could prioritize the AMC subscribers and also connect specific product support queries to their on-field engineers.

Besides structuring and automating the processes, Ameyo also provided for real-time view of the operations. Combining these with customized Ameyo reports, Wondersoft could analyze the resource performance and also innovate for better service delivery. By simplified IT management, the company could focus on sales and promotions while promising utmost support to their customers.

About Wondersoft

Established in 1996, Wondersoft Pte Ltd. is a software applications vendor. Headquartered in Chennai, the company provides unique and solutions for retail and distribution businesses. Wondersoft constantly upgrades their technology, and is also among the few in the industry to have their current version of products in the latest .Net technologies. With over 6000 satisfied customers in India and abroad across various segments, Wondersoft has established itself as a trusted technology partner.

About Drishti (www.drishti-soft.com)

Drishti is a leading provider of Contact Center Software and Enterprise Communications Applications. Drishti offers communications solutions that empower enterprises to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.



CONTACT DETAILS
Kshiti Garg, Drishti-Soft Solutions Pvt. Ltd., +91 (124) 4771000, pr@drishti-soft.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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BWI: IndiaMART.com to Step Up B2B Matchmaking at Global Trade Events

Press release from Business Wire India
Source: IndiaMART
Monday, August 29, 2011 04:09 PM IST (10:39 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
--------------------------------------------------
IndiaMART.com to Step Up B2B Matchmaking at Global Trade Events


New Delhi, Delhi, India, Monday, August 29, 2011 -- (Business Wire India) -- -- To participate in several renowned trade shows across the globe in September
-- Bring focus on auto components, home decor and engineering, medical & industrial sectors
-- Emphasize on business opportunities for Indian SMEs at these global platforms


Apart from buoyant domestic market, there lies a huge opportunity in global markets for Indian Small and Medium Enterprises (SMEs). Well aware of this promising situation, IndiaMART.com, India's largest online B2B marketplace, has decided to participate in a number of upcoming important trade shows to be held in foreign shores. These include IAA Commercial Vehicles (International Motor Show), Zuchex, Light Middle East and London Garments Expo which represent auto components & spare parts, home decor, engineering and industrial respectively. While IAA Commercial Vehicles will be held from 15th September, 2011 to 25th September, 2011, at Messe Frankfurt, Germany; Zuchex will be held from 22nd September, 2011 to 25th September, 2011 at Tuyap Fair Convention & Congress Center, Turkey. Likewise, Light Middle East trade show will be held from 12th September, 2011 to 14th September, 2011 at Dubai International Convention & Exhibition Centre in Dubai, UAE; Composites Europe will be held from 27th, September 2011 to 29th September, 2011 at the Exhibition Centre Stuttgart, Germany; Medical Fair Thailand will be held from 14th September, 2011 to 16th September,2011; Paper Arabia will be held from 18th September, 2011to 20th September, 2011 at Dubai International Convention & Exhibition Centre, Dubai. IndiaMART.com's participation in these well-acclaimed trade exhibitions is led by the potential these forums hold for B2B matchmaking for buyers and suppliers.

With these key trade events on the anvil, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, "We find trade shows as an effective medium which not only assists in B2B matchmaking but also brings SMEs up with fast changing business practices and technological developments across markets. This prompts us to travel the world and further connect Indian suppliers with global buyers."

The IAA 2011 is in its the 64th edition and considered the most renowned automobile trade fair in the world. It is expected to play host to over 2, 000 exhibitors and 10, 00,000 visitors from all across the globe. Organised by Life Media Group, Zuchex, is one of the biggest platforms for the household consumables industry which will offer a spectacular display of a large variety of household goods. This trade event is expected to attract 45,000 trade visitors from around the globe.

One of the most popular trade shows in the engineering and industrial sectors, Light Middle East is the best place to source architectural design solutions and engineering consultancy. This mega event is expected to be braced by over 5000 visitors from this industry which will provide a perfect opportunity to Indian SMEs to understand competition and latest trends. Composites Europe is a comprehensive trade show that deals with the showcase of industrial goods ranging from raw materials to finished products. The event will be the ultimate platform for SMEs to capture the market interest and pave the path for new contracts and joint ventures as over 350 exhibitors and 9, 000 visitors are expected to visit the event.

Medical Fair Thailand is an international platform for the manufacturers and suppliers of medical healthcare and rehabilitative services. It will serve as an access point for SMEs to enter into the huge South Asian medical market. The event is expecting a gathering of over 5000 visitors. The only event dedicated to the paper industry in UAE, Paper Arabia will highlight latest trends in this sector.

While contemporary media like the internet immensely reduce the geographical gap between suppliers and buyers, traditional channels like trade events continue to provide a different experience that offers opportunities of business networking, knowledge-sharing, showcasing quality products and a better understanding of the latest technologies. IndiaMART.com hopes to leverage these advantages for the benefit of SMEs and earnestly engage in apprising international buyers about Indian suppliers.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace for Small & Medium Size Businesses, connecting global buyers with suppliers. The company offers a platform & tools to over 1 million suppliers to generate business leads from over 5 million buyers, who use the platform to find reliable & competitive suppliers. The company has over 4000 employees located across 75 offices in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd.

Products & Services

IndiaMART.com offers products that enable small & medium size businesses generate business leads (online catalogs/store-fronts), establish their credibility (third party verified trust profile) and use business information (finance, news, trade shows, tenders) for their business promotion.

For more information, please visit: www.indiamart.com/corporate/press-section.html


CONTACT DETAILS
Pawandeep Kaur, Manager - Corporate Communications, IndiaMART, +91 (120) 3997600, corpcomm@indiamart.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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BWI: Vanu®, Inc. Signs multi-million dollar Contract with Tata Teleservices Limited

Press release from Business Wire India
Source: Vanu, Inc.
Monday, August 29, 2011 03:54 PM IST (10:24 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology, Media & entertainment, Telecommunications; Technology
--------------------------------------------------
Vanu®, Inc. Signs multi-million dollar Contract with Tata Teleservices Limited


New Delhi, Delhi, India and Cambridge, Massachusetts, United States, Monday, August 29, 2011 -- (Business Wire India) -- Vanu®, Inc., (www.vanu.com) the leading software radio innovator in the wireless infrastructure industry, and Tata Teleservices Limited (TTL), have signed a contract for the supply of a radio access network solution for deployment in the Tata DOCOMO network.

Talking about this contract, Mr AG Rao, Executive President, Enterprise Business & Technology, Tata Teleservices Limited, said, "We have chosen Vanu's products and technology to address challenges that conventional technologies cannot, as part of our continuing attempt to provide better service quality to our customers in urban areas. As the technology is cost-effective and readily- deployable, this should see our customers get a superior telecom experience in quick time."

The deployment of the Vanu's radio access network solution will enhance coverage and capacity of the network considerably and will also improve the return on investment (ROI) of TTL. The solution will address the challenge of cost-effective enterprise, SME and Hotspot in-building coverage requirements in the 1800 MHz frequency band. This commercial contract involves supply, deployment and managed services of the network.

Dr Vanu Bose, President and CEO, Vanu, Inc., said, "The introduction of our solution will enable Tata DOCOMO to provide a superior offering to their customers. Our focus is on providing solutions for areas which are not possible to cover cost-effectively with currently available technology. We use our software-radio technology to rapidly innovate solutions for these applications."

With India being the world's second-largest and fastest-growing mobile customer market, it has become a key challenge for the operators to focus on innovative solutions to provide quality coverage in a cost-effective manner. The Vanu solution will help TTL achieve both of these goals.

About TTL

Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The Tata Group includes over 90 companies, over 395,000 employees worldwide and more than 3.5 million shareholders. Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles. Tata Teleservices Limited has also become the first Indian private telecom operator to launch 3G services in India under the brand name Tata DOCOMO, with its recent launch in all the nine telecom Circles where it bagged the 3G license. Tata Teleservices Limited also has a significant presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the Tata DOCOMO brand name. Tata DOCOMO has rolled out GSM services in 18 telecom Circles where it received spectrum from the Government of India, Late last year, TTL also became the first private telecom operator to launch 3G services in India on the GSM platform, rolling out services in all nine telecom Circles where the Company won the 3G license.

About Vanu, Inc.

Vanu, Inc. (www.vanu.com) provides wireless infrastructure solutions for commercial carriers and government customers, focusing on coverage needs where current technology does not provide a cost effective solution for carriers today. Vanu utilizes its patented software-radio technology to rapidly innovate new cost effective solutions for these coverage needs. Vanu, Inc. pioneered the commercialization of software-radio technology with the Anywave Base Station, the first US Federal Communications Commission (FCC)-certified software radio. Vanu was founded in 1998 and is based in Cambridge, Massachusetts with offices in Gurgaon and Bangalore.


CONTACT DETAILS
Elizabeth Griffin, US Office, Vanu, Inc., egriffin@vanu.com
Deepa Saini, India Office, Vanu, Inc., deepa@vanu.com
Sukhwinder Kaur, Absolute Factor, +91 9999619499, sukhwinder@absolutefactor.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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BWI: GETIT exclusive Local Search App now on Android

Press release from Business Wire India
Source: GETIT
Monday, August 29, 2011 03:46 PM IST (10:16 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
--------------------------------------------------
GETIT exclusive Local Search App now on Android


New Delhi, Delhi, India, Monday, August 29, 2011 -- (Business Wire India) -- Wondering which will be the latest app to download on your Android? GETIT local search app is the answer. Currently, Android has a massive share of 45% in the operating system market and the pool of Android apps is increasing every day. GETIT, India's broadest information search service, pioneers the launch of its local search app on Android. This new Application makes the search for your favorite pizza or multiplex easy and instant by providing access to search information anytime and anywhere on the move. The App can be very easily and directly downloaded completely FREE from Android store https://market.android.com/details?id=com.GetIt&feature=search_result and also from the GETIT website http://www.getit.in/mobile/. You can also download any other app for GETIT app on I-phone and Blackberry by visiting on http://www.getit.in/

Today your mobile is a new powerhouse, as information can now be accessed instantaneously even at odd hours. Be it a restaurant, air conditioner mechanic, plumber, real-estate agent, taxi-cab, educational institute, cinema hall etc., everything is now just a click away. With the rapid growth of technology, the Android market is booming like never before. Android saw some significant growth in the recent years with Impressions from Android devices jumping to 15 percent, from June to July in 2011. GETIT in keeping with the current technology trend is reaching out to various platforms like smartphones and Android as they are expected to occupy the No 1 spot in the operating system market very soon.

The Android application provides a delightful user experience via a rich, interactive and graphical interface. Also what make GETIT Android app all the more appealing are its international and cutting edge features. For example, it auto detects your current location using GPS; it provides quick links to top/popular categories; it refines your search based on attributes and locations; it shows Interactive map with directions,; it calls any business with a single click/tap; it shares businesses via email & SMS and a lot more.

Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. said, "Considering the fact that Android spans across hundreds of different mobile devices and ranks highest in mobile operating systems, it was an ideal platform for GETIT to launch its new app. GETIT will now connect to a wider audience and give them an enriching experience via these apps"

About GETIT Infoservices (P) Limited

Established in 1986, GETIT Infoservices (P) Ltd pioneered Yellow Pages and later free-classifieds in India. GETIT focuses on bringing buyers and sellers together through information products and services. To users it offers high quality local search and classified services that can be accessed through any media - online, voice, mobile & print. Alongside it helps local businesses grow by bringing quality customers and enquiries. GETIT facilitates local businesses to be present across all media and new social platforms and benefit from the same in a transparent and measurable manner while taking away their pain and pressure of keeping up with changing media and trends. GETITFREEADS has served over 1,00,00,000 customers over the last 14 years through its various print editions. It is now also available in a unique and innovative phone service as well as online.

More information is available on www.GETITgroup.in


CONTACT DETAILS
Madhavi Kochar, 20:20 MSL, +91 9810788188
Sneha Bhati, 20:20 MSL, +91 9818637328

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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BWI: Delve into the Era of Growth 2.0 with Frost & Sullivan at GIL 2011: INDIA, the Global Community of Growth, Innovation and Leadership

Press release from Business Wire India
Source: Frost & Sullivan
Monday, August 29, 2011 03:38 PM IST (10:08 AM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Business services, Information technology, Media & entertainment; Technology
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Delve into the Era of Growth 2.0 with Frost & Sullivan at GIL 2011: INDIA, the Global Community of Growth, Innovation and Leadership
Frost & Sullivan also to Discuss - Social Innovation "Need of the Hour to Bridge the Increasing Economic Divide"

Mumbai, Maharashtra, India, Monday, August 29, 2011 -- (Business Wire India) -- Global business is at a fascinating crossroads today, uncertainties of the known is delicately balanced by the promise of the emerging. India, a key constituent of the global business ecosystem, finds itself playing a pivotal role in maintaining this equilibrium. Indian business leaders also face the onus of identifying and securing long-term growth in this dynamic environment. Their choices in turn driven by an appreciation of a multitude of variables: how to innovate to succeed has been pivotal. At its 2011 Global Community of Growth, Innovation and Leadership, Frost & Sullivan will discuss CEOs perspective on growth and at the same time host the Leadership Panel, which will focus on Growth 2.0. This panel answers the million-dollar question, "Is the growth that was achieved in the last 10 years sustainable for the next 10?" Better still - "can they plan for even higher levels of growth, given the enormous potential of the domestic markets that have been hitherto untapped?"

Frost & Sullivan's Global Community of Growth, Innovation and Leadership conference this year will take place for two consecutive days on September 27th - 28th, 2011 at Grand Hyatt (Santa Cruz-East), Mumbai. "We will examine the dynamics of growth and various tools and processes companies can use to grow their business," says David Frigstad, Chairman, Frost & Sullivan, who will deliver the keynote address at the event. "We will develop relationships and participate in discussions focused on rethinking and strengthening companies' growth strategies. We will uncover new opportunities for growth through identifying unmet needs and the innovations required to respond to a changing world."

According to Anand Rangachary, Managing Director - South Asia, Middle East and North Africa, Frost & Sullivan, "The three most critical success factors for any corporate to look beyond the current economic and industry constraints and focus on sustainability are growth, innovation and leadership."

On the challenges in India, Anand said, "One of the core focus of the Congress is 'innovation'. While each sector has unique challenges toward pursuing innovation as a key growth strategy, some generic challenges that the congress will deliberate on include mindset shift for organisations, government/regulatory support, partnership with academia, human capital management and product development focused on domestic markets. The focus on 'growth' would be equally significant. With having a global perspective no longer being a luxury - but a necessity for organizations, how should small and medium size enterprises deal with a relentlessly globalizing external environment and how can they learn from the best practices of their larger counterparts who have success stories to share, is what this Congress will endeavour to achieve."

The CEOs Perspective on Growth will showcase Frost & Sullivan's knowledge on six specific fronts that drive Growth, Innovation and Leadership otherwise referred to as "The Six Platforms of Growth, Innovation and Leadership." This will empower companies to develop a greater visionary perspective on their industry, create more innovative growth strategies and implement them at best practice levels. Additional discussions in uncovering growth opportunities will include a focus on the top 10 global Mega Trends and their impact on business, cultures and society.

GIL 2011: India will offer valuable experience as it brings together some of today's greatest visionaries, innovators and leaders across various industries who will provide the required competitive intelligence that empowers leaders to stay ahead of the curve by generating and implementing practical, innovative solutions. Specific industry think tank sessions and several panels, that will run parallelly, will help attendees uncover new opportunities for growth.

This year, Day 1 of the Congress, will feature eight Industry Think Tanks focussing on Frost & Sullivan's areas of industry specialization - Automatic Identification and Security Think Tank will focus on 'Higher Economic Growth through Adoption of Automatic Identification', Automotive and Transportation Think Tank will focus on 'Global Mobility Trends, Lessons for India and Implications for Automotive Players', Building Technologies Think Tank will focus on 'The Facilities Management Market', Emerging Technologies Think Tank will focus on 'Managing Innovations', Information and Communication Technologies Think Tank will focus on 'Enterprise Telecom - 'Goldmine Discovered - The SMB market in India for Enterprise Telecom'', Investors and Finance Think Tank will focus on 'Sources of Capital/Funding', Manufacturing Think Tank will focus on 'Creating Competitive Advantage through Manufacturing and Supply Chain - Key to Meeting Business Targets', Measurement and Instrumentation Think Tank will focus on 'Measurement & Instrumentation - The Trendsetters.'

Day 2 of the congress will begin with Concurrent Career Tracks that will focus on the opportunities required to become a valued driver for CEOs growth strategy. Designed specially for CEOs' growth team the tracks include CEO/Corporate focussing on Leadership, Corporate Strategy, Marketing, and R&D/Innovation. Career tracks would be followed by Industry Think Tanks focusing on other Frost & Sullivan areas of industry specialization: Chemicals and Materials Think Tank will focus on 'The Construction Mega Trend in India - Changing Needs in Usage of Chemicals and Materials'; Energy and Power Systems Think Tank will focus on 'Power Generation'; Life Sciences Think Tank will focus on 'Technology in the Pharma Supply Chain.'

These diverse industry think tanks highlight how Frost & Sullivan's Growth, Innovation and Leadership congress is a must-attend for any organization serious about improving its performance and growth. As David Frigstad, Chairman, Frost & Sullivan says, individuals "are not simply just attending GIL, they're experiencing GIL."

For GIL 2011: India, CA Technologies is supporting the event as the Strategic Partner, DHL is the Track Partner, Smart ID is the Industry Track Partner for Automatic Identification and Security think tank, Endress & Hauser is the Industry Track Partner for Measurement and Instrumentation Think tank and Safexpress is the Official Supply Chain Partner.

Electronics For You, India Safe, Security today, Autocar Professional, Auto Monitor, Indian Infrastructure Today, Construction World, TelecomWatch, Efficient Manufacturing, A&D, Search, Automonitor, Machinist.in, Power Today, Power Watch, Modern Medicare are the media partners for the event.

If you are interested in knowing how attending GIL 2011: India can support your business objectives, then send an e-mail to Nimisha Iyer, Corporate Communications, at niyer@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website and country.

About Frost & Sullivan:

Frost & Sullivan enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. We leverage 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from over 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com

For more information, Contact:

For Automotive, Energy & Power, and Infrastructure Think Tanks:
Ravinder Kaur

Corporate Communications - South Asia
P: +91.44. 6160 6666
F: +91.44.24314264
E: ravinder.kaur@frost.com

For Chemicals and Healthcare Think Tanks:
Anish Charles

Corporate Communications - South Asia
P: +91.22. 6160 6666
F: +91.22.2832 4713
E: anishc@frost.com

For ICT and Industrial Automation & Process Control Think Tanks:
Caroline Lewis

Corporate Communications - South Asia
P: +91.22. 6160 6666
F: +91.22.2832 4713
E: caroline.lewis@frost.com

For Overall GIL 2011: India
Nimisha Iyer

Corporate Communications - South Asia, Middle East & North Africa
P: +91.98200 50519
F: +91.22.2832 4713
E: niyer@frost.com



KEYWORDS
CONSUMER, CONSULTANCY SERVICES, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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BWI: Tata Communications Awarded 2011 India Frost & Sullivan Hosted Contact Center Service Provider of the Year

Press release from Business Wire India
Source: Frost & Sullivan
Monday, August 29, 2011 03:20 PM IST (09:50 AM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Tata Communications Awarded 2011 India Frost & Sullivan Hosted Contact Center Service Provider of the Year


Mumbai, Maharashtra, India, Monday, August 29, 2011 -- (Business Wire India) -- Frost & Sullivan awards Tata Communications "Hosted Contact Center Service Provider of the Year" for 2010. The hosted contact center model is rapidly gaining acceptance as an alternative to premise-based traditional call centers. The hosted contact center industry is embracing cloud technology, as contact center customers increasingly demand a faster more responsive service, with lower infrastructure maintenance costs and more flexible staffing.

Prakash Iyer, Vice President, Product Management, Enterprise Voice Services, Tata Communications said, "Tata Communications' India market leadership in the hosted contact center space is the result of our customers' confidence in our innovative managed services that deliver higher productivity at optimum costs."

Frost & Sullivan estimates that the Hosted Contact Center market in India was valued at INR 35.9 Crore in 2010.

Tata Communications had the highest growth in terms of revenues and market share, amongst all other service providers in 2010. It has been a leading player ever since its entry into the hosted contact center market, with more than 50 percent market share. It has been consistently increasing its footprint via expansion into other regions as well as via an expanding and innovative portfolio of services.

While presenting the award, Anand Rangachary, Managing Director, Frost & Sullivan, Middle East, North Africa and South Asia stated, "Tata Communications is strengthening its market presence by offering true cloud-based hosted contact center services, to customers."

The award recepient was judged on a variety of parameters like revenues, growth, market share, product diversity, vertical and horizontal diversity, which involved in-depth primary interviews of various industry participants and secondary research conducted by Frost & Sullivan analysts. The data was than presented to an elite panel of jury members comprising some of the most prominent CIOs/CTOs from the industry to incorporate the end-user perspective. Frost & Sullivan presented the award to the company that received the #1 industry rank.

About Frost and Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from 40 offices across six continents. To join our Growth Partnership, please visit http://www.frost.com.


CONTACT DETAILS
Caroline Lewis, Corporate Communications - South Asia, Frost & Sullivan, +91 98217 37935, caroline.lewis@frost.com
Nimisha Iyer, Corporate Communications - South Asia, Middle East and North Africa, Frost & Sullivan, +91 98200 50519, niyer@frost.com

KEYWORDS
CONSUMER, CONSULTANCY SERVICES, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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BWI: Heal the world, says Mickey Mehta

Press release from Business Wire India
Source: Heal the World- An Initiative by Mickey Mehta
Monday, August 29, 2011 03:01 PM IST (09:31 AM GMT)
Editors: General: Consumer interest, People; Business: Business services, Media & entertainment; Healthcare
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Heal the world, says Mickey Mehta
India's Leading holistic health guru launches initiative that spreads the message of love and compassion and appeals 'Each One to Reach One'

Mumbai, Maharashtra, India, Monday, August 29, 2011 -- (Business Wire India) -- It's not a revolutionary product he's discovered to get fit quick; or a signature service he's created that promises health for life. No, just as Michael Jackson implored his fans everywhere to simply 'Heal The World' Heal The World Heal The WorldHeal Heal The Worldheal T in his path-breaking 1991 hit, so is Mickey Mehta reminding emotionally bankrupt Indians that love and compassion are all the ingredients required to make the world a better place to be in.

"We can't do great things with little love, but we can do small things with great love," explains the holistic health guru, life coach and philosopher of several eminent Indians. Lest you don't get the idea, Mickey says, "People have become calculating and selfish, there is extreme jealousy everywhere, we are stingy even with our smiles, restrained in our thanks. for what, there is such joy in giving, such satisfaction in sharing, such bliss in simply caring."

It does not require a press conference to tell people that, but what Mickey is hoping to do with his no-costs, no-strings-attached Heal The World initiative, is get people to reach out at whatever level they are economically and socially comfortable, and make some lesser person's day. "It could be with ten rupees to a beggar at a signal, it could be with rations, education, medical aid or clothes to the people who work for you, it could be just a smile to a distressed stranger," he says, adding, "don't wait for an occasion to start sharing and caring, let your day start and end with it."

He got the inspiration when he saw how effective his portal, www.mickeymehtahbf.com, was in changing people's lives. It is said among wellness enthusiasts that just spending 5 minutes on this exhaustive health and wellness portal, can benefit a person's life for the next 5 years. and at no cost. Now, Mickey wants to reach out through his legion of friends and followers on Facebook and make the world a better place. And just as Michael Jackson preferred to stay out of his Heal The World video and let the lyrics and images of children reaching out to help others tell the story, Mickey's message is, "Let's do it together."

If giving, sharing and caring does not come easy to you, but you are starting to feel the stirrings of belief in this concept, then follow Mickey Mehta on Facebook and let him show you the way. He's taught people how to swim, to exercise breath be healthy, to live better lives, now he wants to show you how to be caring and make the difference. "That's the first step towards universal compassion," he insists. "Unleash the kindness within yourself, philanthropy begins at the grassroots level, we all have love within ourselves. and even a smile or a prayer in good faith can unleash a powerful and joyous response. The time has come to heal the world."

Sharing his infectious enthusiasm, is India Inc matriarch Mrs. Rajashree Birla, who in a Video recorded message that expressed heartfelt support to Mickey and showed her lighting a lamp to launch the movement with him, said, "Heal the World is a very noble concept. Just as we now lit a lamp, and this one lamp can light another lamp, so too if one person helps another, it will be wonderful. each one must reach one."

The event was hosted by the very polite and gracious Raageshwari Loomba at Amadeus, NCPA, Mumbai. Amadeus particularly was chosen as the venue since the translation of this Latin name quite literally means the "Love of God" and it was the ideal setting to announce the launch of an initiative driven by love and compassion.

To view the photograph, please click on the link given below:

Raageshwari Loomba & Mickey Mehta 1
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/1(113).JPG
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CONTACT DETAILS
Himalee Shah, id8 media solution Pvt. Ltd., +91 9820980428, himalee.id8@gmail.com
Anisha Dalal, id8 media solution Pvt. Ltd., +91 9819239697, anisha.id8@gmail.com

KEYWORDS
CONSUMER, PEOPLE, BUSINESS SERVICES, MEDIA, HEALTHCARE

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BWI: Tunturi and Milon Partners with ‘Bodyguard’

Press release from Business Wire India
Source: Milon
Monday, August 29, 2011 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
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Tunturi and Milon Partners with 'Bodyguard'
Leading Fitness brands to be Salman's fitness partner in his latest film

New Delhi, Delhi, India, Monday, August 29, 2011 -- (Business Wire India) -- This year's most awaited action romantic film" Bodyguard" is all set to hit the screens across the country on Aug 31st.

Today, Tunturi, the world leader in fitness equipment and milon, Germany's number 1 premium circuit training equipment, which recently entered India through an exclusive partnership with Stag International announced their association with the film "Bodyguard". Tunturi is a Finnish brand which brings its innovative character, high-quality and characteristic Scandinavian design for the growing fitness conscious segment of the country.

A Reliance Entertainment presentation and Reel Life Production Bodyguard stars Salman Khan and Kareena Kapoor in the lead role and is directed by Siddique. The film is produced by Alvira Agnihotri, Atul Agnihotri and Reliance Entertainment.

Commenting on the occasion, Rakesh Kohli, Chairman, Stag International said "We are happy to announce our association with Bodyguard. Two of the most premium fitness brands from our portfolio- Tunturi and milon have been featured in the movie. We would like to thank Reliance Entertainment & Reel life production for extending this opportunity. We wish this opportunity will help in attracting maximum eyeballs for the brand as this film is expected to become a hit among its audience. We wish the team associated with film all success in this endeavor."

Priti Shahani, Chief strategy and Marketing officer, Reliance Entertainment said, "We are pleased with the association with Tunturi and Milon for their range of gym equipments which had a seamless integration with the creative of the film."

Atul Agnihotri, Producer of Bodyguard said, "Tunturi and Milon has really been the perfect fit in Bodyguard and improved the visual appeal of the frame, we wish very best to both the brands in Indian market."

Platinum by Tunturi Cross trainer and Upright Bike and the chest press machine from Milon have been showcased in Bodyguard

About STAG International

Stag is a leading sports goods company, serving more than 152 countries. The most "Exported" brand of sports goods from India, STAG has the highest exports of Table Tennis equipment and is amongst the top 10 Exporters of Sports Goods from India. A leader in the table tennis table market, approved by ITTF (International Table Tennis Federation), STAG has an unmatched global exposure and experience to represent leading International Sports and Fitness brands for the Indian Market. STAG will bring international innovative brands like milon-Germany's # 1 Fitness brand based on circuit training, Tunturi (European market leader in Fitness - Personal / Commercial Use) and Victor - a global leader in badminton to India this year. STAG also has association with some of the esteemed people of the sports fraternity: Mr. Peter Karlsson, 5 Times World Table Tennis Champion and European Champion and Mr. Kamlesh Mehta, Arjuna Awardee and Olympian National Coach & Selector as the Brand Ambassadors.

For further information log onto http://www.stag.in/

About Reliance Entertainment:

Reliance Entertainment (www.relianceentertainment.net) is the flagship motion picture arm of India's Reliance Group with a significant presence in filmed entertainment (film production, distribution, and exhibition). Reliance Group also has key interests in broadcasting and new media ventures.

Reliance Entertainment has built an impressive film production slate in Hindi, English & other Indian languages, which it markets and distributes worldwide. Following its association with IM Global, the company now benefits from an international sales team with an excellent reputation and global presence dedicated to selling its Bollywood and regional language slate.

In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios and has development deals with Nicolas Cage's Saturn Films, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hanks' Playtone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures, Brett Ratner's Rat Entertainment, Julia Roberts' Red Om Films and Brian Gazer and Ron Howards' Imagine Entertainment.

Group company, Reliance MediaWorks Limited is India's fastest growing film and entertainment services company. It operates BIG Cinemas, India's largest cinema chain with over 550 screens spread across India, USA, Malaysia, Nepal and Netherlands. Reliance MediaWorks currently has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Film Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment rentals; Visual Effects; Animation; TVC Post Production with presence across India, USA, UK, Russia and Japan. It's television venture, BIG Synergy, is among the top players in the television programming industry.

The Reliance Group (www.relianceadagroup.com) is amongst India's top 3 business houses and has interests in telecommunications, energy, financial services, infrastructure and media and entertainment.

To view the photographs, please click on the links given below:

(L&R) Mickey Mehta(Brand Ambassador, milon), Kareena Kapoor, Ranjeet Shankar-(Regional Manager -Stag International)_Aa>

Mickey Mehta( Brand Ambassador- milon) with Salman Khan

Milon Circuit
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Priya Dhawan, 20:20 MSL, +91 9811319602, priya.dhawan@2020msl.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, SPORTS, MARKETING, BUSINESS SERVICES, MEDIA

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