BWI: Shell Helix Motor Oil user becomes Lucky Lakhpati in a Consumer Promotion

Press release from Business Wire India
Source: Shell Lubricants
Tuesday, July 12, 2011 03:58 PM IST (10:28 AM GMT)
Editors: General: Consumer interest; Business: Automotives, Business services, Energy companies, Media & entertainment; Automotive
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Shell Helix Motor Oil user becomes Lucky Lakhpati in a Consumer Promotion
Sushilkumar Kailashbhai Patel becomes the first Shell Helix

New Delhi, Delhi, India, Tuesday, July 12, 2011 -- (Business Wire India) -- Sushilkumar Kailashbhai Patel from Surat, Gujarat became the first lucky customer to win Rs 1,00,000 through the purchase of Shell Helix HX3. Sushilkumar, a hard core Shell Helix loyalist became eligible for participation in the Shell Helix promotion when he bought a pack of Shell Helix HX3 and won the lucky prize of Rs 1 lac.

Shell Lubricants is running the very successful 'Scratch & Win' promotion on Shell Helix HX3 and HX5 from past 6 months and has extended the promotion till September 30, 2011 as there is more treasure in the waiting and many More Lakhpatis to be made. This is one of the biggest amounts to be given in a consumer promotion by a company in this category.

Shell Lubricants successfully executed the promotion with the team of various dealers and mechanics through experiential activation in 11 cities to create more awareness about this consumer promotion in the clusters.

SushilKumar says "I have been using Shell Helix motor oils in my car ever since I bought one which helps me save money and now this bumper prize. I am delighted to be a winner and thank Shell for Rs 100,000 cash prize but above all to keep my car engine performing almost as new".

NOTES TO EDITORS

About Shell Lubricants

The term 'Shell Lubricants' collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in Germany, Japan, UK, and the US, plus a new presence in India.

For the fourth consecutive year, Shell is the number one global lubricants supplier - selling more lubricants in 2009 than any other company in the world, with a 13% share of the market in volume terms (source: Kline & Company report: 'Competitive Intelligence for the Global Lubricants Industry, 2009 - 2019').

About Shell Lubricants India

Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.


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KEYWORDS
CONSUMER, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, MEDIA, AUTOMOTIVE

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