BWI: OxiGen and Avenues Team Up to Add New Features to the OxiCash Card

Press release from Business Wire India
Source: Avenues India Pvt. Ltd
Friday, July 29, 2011 11:06 AM IST (05:36 AM GMT)
Editors: General: Consumer interest, Economy, Lifestyle, People; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology, Retailers, Telecommunications, Travel & tourism; Technology
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OxiGen and Avenues Team Up to Add New Features to the OxiCash Card


Mumbai, Maharashtra, India, Friday, July 29, 2011 -- (Business Wire India) -- Avenues, South Asia's largest ecommerce company and Oxigen, the Single Point Recharge company have signed an agreement for its Prepaid VAS Card "OxiCash".

OxiCash is a Prepaid VAS Card that is attached to a mobile number and works like mobile prepaid card. Currently, OxiCash cardholders can use their cards to recharge their mobiles, pay for their DTH subscriptions, book plane, bus and rail tickets, donate to charities, pay for downloads etc. They will also be able to recharge their cards at 50,000+ OxiGen outlets against a mobile number or using Internet Banking of all major banks. The agreement with Avenues expands the value of their card i.e. OxiCash cardholders will now be able to purchase and pay all types products and services from thousands of CCAvenue.com merchants.

Mr. Pramod Saxena, Chairman and Managing Director said, "We are always looking to expand our array of facilities in order to add more value for our merchants and cardholders. By signing with Avenues, our cardholders can now shop online easily at any of CCAvenue.coms' thousands of merchant websites that offer every possible product and service."

Avenues India is the parent company of CCAvenue.com, India's largest neutral online payment gateway. The agreement with Oxigen adds another unique payment option to CCAvenue.coms' robust and diverse array of payment options. The addition of OxiCash will provide CCAvenue.com merchants with easy access to customers who do not have credit cards; debit cards or even net banking accounts and even those customers that do have the same but are worried about revealing their personal information on the internet.

Mr. Vishwas Patel, Owner/CEO, Avenues said, "Our CCAvenue.com solution is a neutral solution saleable to all types of businesses. Moreover, with our robust payment gateway with multiple payment options, our merchants can collect payments for their respective services from people belonging to all strata of society easily. Unbanked individuals are a section of customers that was previously difficult for our customers to reach. The agreement with OxiGen for OxiCash, the prepaid vas cash card will make it easier to reach out and capture this segment of society through their websites."

About OxiGen

Oxigen is India's First and Largest Single Point Recharge, Bill Payments, Ticketing and Kiosk Banking Service provider in India. Oxigen has pioneered the idea and execution of electronic virtual distribution (using POS/WEB/SMS/GPRS) of services like Prepaid Airtime, DTH/TV Recharges, OxiCash Cards, Railway /Air/Bus Tickets, Movie Tickets, Bill/Utility payments, Internet/Broadband Payments, Insurance policy repayments, Calling-card Payments on behalf of service providers . Oxigen's robust transaction platform has 20 million customer transactions per month, for the above mentioned services with 90,000 customer touch points pan India.

Oxigen, recently joined hands with India's largest bank- State Bank of India to offer banking services at neighborhood retails, to help financially excluded Bottom of Pyramid people (the Rural and Urban poor) to open "No Frill bank accounts", with biometric identification and transact cash deposits, withdrawals, Loans and domestic Money Transfer. It will also start International money transfer service with UK based company Luup, to facilitate migrant Indians working in the GulfOxigen services are also dispensed from Modern retail chains such as The Electronic Store, The Mobile Store, Planet-M, Croma, One Mobile, In & Out , Sify Iways, Music world, P3, Next stores, many CSC's, etc. www.myoxigen.com

About OxiCash:

OxiCash is an unique cash based online payment solution which is aimed at Customers who use cash to make payments. They may not be credit / debit card or Internet Banking users. But, need a cash based payment solution to be able to make online transactions.

The OxiCash e-wallet can be created by sending a simple SMS (OXICASH to 9870888888) or online on a www.oxicash.in and selecting the New user Tab. This e-Wallet is attached to a mobile phone number and is made further secure by using a 12-Digit e-Wallet ID number along with 6-digit numeric transaction password. It can be used to pay for other services like DTH recharge, Mobile recharge, Utility Bill Payments, Rail tickets from IRCTC/Air/Bus ticket booking, Movie tickets, Online shopping, Post paid Bill payments, among others.

OxiCash is also available in physical Cash Cards form in the markets, branded as OxiCash Cards. There are 2 types of unique Cards, Single Use (Rs.50-Rs100) and Multiuse Reloadable Cards (Rs.200-Rs.5000). These cards can be used to make payments for Oxigen and OxiCash aggregated services online. It works by using the card number and password printed on the card when one has to pay online or via SMS. www.oxicash.in

About Avenues

Incorporated in the year 2001, Avenues is a zero-debt company that has been profitable from its inception. Avenues is India's biggest integrated eCommerce company with its headquarters in Mumbai, India. It has subsidiary companies and offices in USA and Singapore. Avenues has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally. Beginning as a single product company that catered to the local market, Avenues has become a multi-product company that operates on a global scale. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 125 persons spanning across all offices. Avenues has three Business Units namely - Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services. For more information, log onto: www.Avenues.info .

About CCAvenue.com

CCAvenue.com® is South Asia's largest payment gateway solution powering thousands of eMerchants with real time, multi-currency, multiple payment options and online payment processing services. The solution is powered by proprietary technology that integrates transaction-processing, advance shopping cart, auction payment collection facility, fraud control, financial reporting and order tracking. CCAvenue.com is the only complete PG solution in the region that has the unique ability to offer the full spectrum of Internet payment options, including:

- All types of Credit Card processing through Multiple Banks and Card Associations
- Debit Card processing
- ATM cum Debit Card processing
- Direct Debit to bank accounts of 40+ Indian Banks (India's largest direct debit engine), 20+ Chinese Banks and 3 Singapore Banks
- Mobile Payment Solutions via PayMate®, SBI Freedom, UMobile
- Cash Card Processing of ITZ Cash®, Done Card, OxiCash and NoQ24x7

For more information, visit: www.CCAvenue.com



CONTACT DETAILS
Anjali Mirchandani, Avenues India Pvt. Ltd, +91(22) 67425555, anjali.mirchandani@avenues.info

KEYWORDS
CONSUMER, ECONOMY, LIFESTYLE, PEOPLE, MARKETING, BANKING, BUSINESS SERVICES, IT, RETAIL, TELECOMMUNICATIONS, TRAVEL, TECHNOLOGY

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