Press release from Business Wire India
Source: LiveMedia
Tuesday, July 05, 2011 10:30 AM IST (05:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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LiveMedia Launches Digital Marketing arm LiveDigital
Company to offer integrated Marketing Solutions based on the Changing Lifestyle and Media Consumption habits of Consumers
New Delhi, Delhi, India, Tuesday, July 05, 2011 -- (Business Wire India) -- LiveMedia - India's largest digital out-of-home media Company recently announced the launch of its new initiative "LiveDigital" which will focus on mobile marketing and services across various mobile channels including voice , text, rich media and video. With mobile phones having emerged as a comprehensive medium having the largest reach, LiveDigital is slated to bring innovative solutions for its clients and the mobile users, using a mix of technology and creativity. LiveDigital will build and provide integrated marketing solutions for Brands using the mobile platform and also build communities through ad funded content and services on mobiles.
Commenting on the launch of LiveDigital, Rajan Mehta, founder & ceo, LiveMedia said, "As the world moves towards smart phones, we think it is the right time to kickoff our mobile initiative. Currently mobile marketing is seen as spam based on the plethora of SMSes we get. Our endeavour is to change this definition by providing brands and users with a pleasurable experience through relevant and high quality content "
He further added, "We strongly believe in mobile marketing and have got some of the best people from the industry to lead this initiative." Anuj Kumar who has earlier worked with Air2Web and Mobile2Win and was steering their mobile marketing initiatives has been roped in as a Senior Vice President. He has been instrumental in conceiving and implementing some well recognised and successful mobile marketing campaigns run by Companies like Hero Honda, Yahoo, American Express, Dish TV amongst others.
Ivon Parmanand has been appointed as the Vice President, Sales & Marketing, LiveDigital. Ivon comes with over 20 years of experience in Sales and Marketing with Companies like Godfrey Philips, Mobile2Win, Air2Web and Spice Digital where he was heading Mobile Advertising.
The Company has already bagged and implemented some interesting mobile campaigns from Companies like Microsoft, Max New York Life, IPol and Maruti.
With a gradual shift taking place from conventional to emerging media, LiveMedia alongwith LiveDigital is positioning itself to offer targeted and integrated marketing solutions to its clients keeping in view the changed lifestyles and media consumption habits of today's consumers.
About LiveMedia
LiveMedia is a start-up company funded by Draper Fisher Jurvetson, Bay Partners and Samsung. LiveMedia has pioneered the concept of digital destination media, also known as "captive audience networks," in India. Through this platform, it has created an alternate channel for communication for reaching out to customer segments that are thin users of traditional media and are otherwise difficult to reach.
LiveMedia's network is the largest in India and spans over 3000 locations covering restaurants, clubs, coffee shops, gyms, salons, office cafeterias, hospitals etc through 6000 LCD screens spread over 80 cities, towns and rural centres and addressing over 60 million footfalls in a month. The owners of locations where LiveMedia puts up its screens benefit as the network helps enhance the ambience and the overall experience of their visitors. Audiences enjoy watching LiveMedia screens as these bring to them a new genre of Content which matches their outlook and lifestyle. Advertisers benefit as they are able to reach and effectively communicate with their precise target segment without the usual wastage and high costs of traditional media. With changing lifestyles, the media consumption habits of people are also changing, thus calling for newer and more innovative ways to reach out to ever elusive customers.
CONTACT DETAILS
Owais Qadri, LiveMedia, +91 9717229282, Owais.qadri@livemedia.in
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY
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