BWI: LeasePlan Reinforces its Commitment to the Green Cause

Press release from Business Wire India
Source: LeasePlan India
Wednesday, July 20, 2011 06:43 PM IST (01:13 PM GMT)
Editors: General: Consumer interest, Environment; Business: Advertising, PR & marketing, Media & entertainment
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LeasePlan Reinforces its Commitment to the Green Cause
Plants another 700 trees in Gurgaon

New Delhi, Delhi, India, Wednesday, July 20, 2011 -- (Business Wire India) -- LeasePlan India, the country's largest operational leasing company, has launched a plantation drive in Meoka. A small village with a population of about 450 people, Meoka is located on the Gurgaon- Pataudi road, Haryana. As a part of the initiative, LeasePlan undertook the plantation of over 700 trees on an acre of land close to the village school.

The plantation, which has been undertaken in collaboration with Advit Foundation, is a novel step to protect the environment by reducing the carbon levels. The most remarkable feature of this initiative is participation of the local communities who would also be responsible for the upkeep of the plants in the village.

Speaking on the occasion, Mr. Sanjeev Prasad, Managing Director, LeasePlan India, said "We cherish the vision of safeguarding the environment for the future generations. Through this initiative, our endeavour has been to empower the local community by making them an important link in environmental conservation. This is in line with the cmpany's broader goal of practicing and promoting self-sustaining processes and welfare activities for social, economic and environmental development."

LeasePlan has been undertaking green initiatives since 2009 as a part of its global corporate social responsibility called GreenPlan. The first plantation drive was launched in Gurgaon with the planting of about 1000 trees, followed by Mumbai with another 1000 trees. With a strong belief that companies can, and should, play a vital role in the reduction of carbon emissions and other greenhouse effects, LeasePlan is committed to plant a tree for every car that it puts on road.

About LeasePlan India

LeasePlan India is a wholly owned subsidiary of LeasePlan Corporation NV, the world leading vehicle leasing and fleet management company. With offices in 30 countries and nearly 5 decades of experience, LeasePlan manages a fleet of over 1.3 million cars around the globe. As India's #1 operational car leasing company, LeasePlan India delivers a comprehensive range of corporate car mobility solutions. LeasePlan India has an active fleet of over 13,000 cars leased to over 1400 corporates.

About Advit Foundation

Advit Foundation is a non-government development organisation, working on environment conservation and livelihood enhancement. Advit Foundation's Village Development Project (VDP) in Village Meoka is aimed at holistic development of the village and is being carried out in association with the National Bank for Agriculture and Rural Development (NABARD).


CONTACT DETAILS
Mr. Amit Arora, Mutual PR, +91 9811154140
Ashima Jain, Mutual PR, +91 9312879111

KEYWORDS
CONSUMER, ENVIRONMENT, MARKETING, MEDIA

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