BWI: History re-created as stars grab the Black Lady at 58th Idea Filmfare Awards 2010 (South)

Press release from Business Wire India
Source: Idea Filmfare Awards 2010
Sunday, July 03, 2011 12:34 PM IST (07:04 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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History re-created as stars grab the Black Lady at 58th Idea Filmfare Awards 2010 (South)
58th Idea Filmfare Awards 2010 (South

Hyderabad, Andhra Pradesh, India, Sunday, July 03, 2011 -- (Business Wire India) -- The Hyderabad International Convention Center (HICC) was abuzz with glitz and glitterati as the much adored stars from the South Indian Film fraternity turned out in their glamorous best for the 58th Idea Filmfare Awards 2010 (South). The highlight of the event was a live show by the actors themselves, spellbinding the fans with great performances. The audience stayed glued and applauded as the stage sizzled with mesmerising numbers and scintillating acts from popular blockbusters of the South.

The ceremony was attended by the crème de la crème of the South Indian film industry looking dazzling in the best of attires.it sure was an evening to remember!

The Kannada queen Ramya set the stage on fire with her sensational performance on Yello in Kannada and Oh Esa in Tamil; Shruti Haasan rocked the evening by adding her own medley of Tamil and Telugu songs and had the audience begging for more! Everyone held their breath as Hansika won the hearts with her breathtaking performances on the numbers Kettile Kettile in Malayalam, Manmadan Ambu in Tamil; the gorgeous showstopper Tamanna had everyone dancing to her tunes as she performed on hits like Rakkamma, Adada in Tamil and Nath nath in Telugu.

The Charming Lekha Washington and the dashing Arya were perfect hosts as they held the gathering with their very own compendium of wit and humour.

The well deserved nominees waited with bated breath as the envelopes were opened to reveal the winners of the coveted Lady in Black. The Lifetime Achievement Awards were presented to Jayasudha Kapoor and Chiranjeevi who humbly received the honour amidst the enthralled audience.

The Filmfare Awards' 58th edition is presented this year by the leading telecom operator, Idea
Cellular.

Catch all the excitement of the 58th Idea Filmfare Awards airing exclusively on SUN TV Network Channels.

About Worldwide Media:

Worldwide Media is a 50:50 joint venture owned by the Times of India Group and BBC Worldwide. The Times Group is one of India's largest media and entertainment conglomerates. BBC Worldwide is a wholly owned subsidiary of the British Broadcasting Corporation. Worldwide Media has 12 exciting magazines in its portfolio, Filmfare is India's No 1 Entertainment magazine and Femina is the largest women's magazine in India. HELLO!, BBC TopGear, GRAZIA, BBC GoodHomes, Femina Hindi, Lonely Planet, Home Trends, BBC Knowledge and the recently launched Femina Tamil and Filmfare Hindi are other titles of Worldwide Media.

About IDEA Cellular Ltd

IDEA Cellular is India's 3rd largest national mobile operator, with over 93 million subscribers. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 26 countries, and is anchored by more than 130,600 employees belonging to 40 nationalities. More information on the Company is available at: www.ideacellular.com and on the Group at: www.adityabirla.com.

To view the photograph and list, please click on the links given below:

Chiranjeevi, getting the lifetime achievement award

Cultural Performance at Idea Filmfare Award 2010

58th Idea Filmfare Awards 2010 (South)
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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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