BWI: Grohe Introduces New Faucet Collection- Allure Brilliant

Press release from Business Wire India
Source: Grohe India Pvt. Ltd. (GIPL)
Thursday, July 14, 2011 10:31 AM IST (05:01 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Media & entertainment; Technology
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Grohe Introduces New Faucet Collection- Allure Brilliant
Multi-faceted design with the "perfect cut"

New Delhi, Delhi, India, Thursday, July 14, 2011 -- (Business Wire India) -- GROHE from Germany, the world's number 1 brand in sanitary fittings today announced the launch of the new line of premium bath fittings, Allure Brilliant from the GROHE SPAT Collection. The new collection combines world-class design with the full gamut of modern technologies which lends your bathroom a unique identity and an exclusive aura.

Speaking about the new product launch Mr. Mathew Job, Vice President and Managing Director, GROHE India said, "There is a growing fascination for faceted shapes in architecture and industry alike. Whether it's modern buildings, futuristic furniture or the latest electronic products - designers are going for the "perfect cut". Unexpected angles and unusual space arrangements create a unique and exciting look. This self-confident style now enters your bathrooms in the form of Allure Brilliant, the new line of premium faucets from GROHE".

Inspired individuality

If you want to transform your conventional bathroom into a private spa, Allure Brilliant has the perfect fittings for you. It is the epitome of the highest design standards and precise workmanship. Exact edges and cuts give it a truly unique look and the diverse surfaces reflect light in unique variations - just like a perfect gem. A consistent design philosophy guarantees harmony throughout the product line and elongated cubes with chamfered edges rise from every faceted surface to meet at precisely defined intersections. This formula creates a harmonious link between all products of the collection.

With precision and an eye for detail, the GROHE Design Studio has created a truly special faucet. Its most extraordinary feature is the spout, which reflects the innovation that is GROHE craftsmanship. Its cut-out square "Aqua Window" provides for a unique view of the water flow - a perfect marriage of function and design allowing the flowing water to become an integral element of the product design. The innovative opening makes the already slim design look even lighter and more elegant. Another striking design feature is the rectangular mousseur, whose shape matches the design of the faucet and provides an aesthetic, wide water flow.

With its faceted three-dimensional surface, the lever is a genuine eye-catcher. It rises at an angle of exactly seven degrees. Thanks to the large comfort zone, this characteristic element of the GROHE Design DNA makes the faucet even more fun to use.

Broad range for a unique choice

The attractive aesthetics of Allure Brilliant reflect the modern technologies used inside. GROHE EcoJoy® ensures economical water consumption while at the same time providing the perfect water experience. Silky smooth operation of the lever is created by the GROHE SilkMove® technology and the GROHE StarLight® treatment means the chrome surfaces will shine brilliantly for years to come.

The range caters to all the demands of modern architecture and interior design. The unique choice of designs comprises free-standing faucets for bathtubs and wash basins as well as four-hole combinations for the tub rim. Single-lever mixers with different spout heights, two-handle faucets, wall-mounted spouts with different lengths, thermostats and concealed fittings leave nothing to be desired in terms of coordinated multi-faceted bathroom design. This choice is complemented by the new Sena Cube hand shower and matching accessories such as wall holders, tumblers, soap dishes and dispensers.

It's time to discover the diversity of an excellent design line with the Allure Brilliant faucet collection.

About Grohe AG

Grohe AG is headquartered in Düsseldorf, Germany and is world's largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About Grohe India Pvt. Ltd. (GIPL)

Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed five years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe recently launched its first Indian 'Grohe Technology Centre' in Bangalore in November 2009. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the Grohe elements of Quality, Technology and Design.

To view the photographs, please click on the links given below:

Allure Brilliant Bath Shower Mixer 2

Allure Brilliant Basin Mixer

Allure Brilliant Bath Shower Mixer1
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CONTACT DETAILS
Kapila Sethi, Grohe India Pvt. Ltd. (GIPL), Kapila.Sethi@grohe.com
Tanya Singh, 20:20 MEDIA, +91 9910085036, Tanya.singh@2020msl.com
Madhu Taneja, 20:20 MEDIA, +91 8800672858, madhu.taneja@2020msl.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, HOUSEHOLD, MEDIA, TECHNOLOGY

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