BWI: GETIT Announces Robust Business Plans to Double its Business in Karnataka

Press release from Business Wire India
Source: GETIT
Friday, July 01, 2011 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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GETIT Announces Robust Business Plans to Double its Business in Karnataka


Bengaluru, Karnataka, India, Friday, July 01, 2011 -- (Business Wire India) -- -- Launches getitFREEADST on voice
-- Launches mobile apps-GETIT SMS App
-- Targets to grow SME registrations from Karnataka to around 20,000 SMEs

GETIT Infoservices Pvt. Ltd., the leader in directional advertising in Bengaluru and pioneers of Yellow Pages in India has announced the launch of getitFREEADST on voice, for the first time in India, along with GETIT SMS App and its foray into WAP service with 'm.getit.in' and 'm.freeads.in' as part of its growth plans in Karnataka. Getit in its next phase of expansion in Karnataka is targeting 100% growth this year. The company is targeting 20,000 SME advertisers. GETIT database has listings of over 0.5Mn SME & utilities in Karnataka which is being enhanced to cover more businesses in existing locations and penetrate new towns. Getit is also planning to launch new mobile applications for its information services and is exploring alliances with various media companies.

Commenting on the launch, Mr. Ramesh Gupta, Founder and Chairman, GETIT Infoservices Pvt. Ltd. said, "GETIT pioneered Yellow Pages in India and introduced directional advertising to the country. Having completed 25 years in Karnataka, we are proud to launch a new media agnostic identity where information is available across new digital platforms as well as in print."

Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. added, "GETIT has serviced the Karnataka market for 25 years successfully. We have a presence in Bengaluru, Mangalore, Mysore, Hubli, Dharwad, Belgaum and other adjoining areas and we are the only company to service these markets.

We are now introducing our integrated digital services to be able to bring a host of powerful services for consumers both in the metros and the mini-metros as well as to local businesses across Karnataka so as to help them grow their business and find new customers.

We all are aware of the near 100% tele-density for markets which lead consumption. With the advent of 3G services, search is bound to shift to mobile devices and it is important that with our pioneering tradition we bring in products & services to capture these markets. That is why we are introducing a slew of apps, both for smartphones across all platforms as well as for low end phones so that all consumers can, with ease, have the power on their fingertips whenever they are searching for information & classifieds.

This year, we expect to have 100% growth in markets across Karnataka in terms of number of businesses that will benefit from advertising on our services which will mean an overall revenue growth of over 65%."

Bengaluru itself has released 19 issues of GETIT Yellow Pages directories. GETIT is the only information service provider that is present in Mangalore, Hubli, Belgaum, Mysore in addition to Bengaluru. The company has served 1000s of businesses and lakhs of consumers through our services, both in the b2b & b2c segment.

getitFREEADST is India's first free classifieds service available to consumers via a combination of phone and online. This ensures effective and quick buying and selling of used products by enabling best response from users - even those who are not online users. Consumers can now dial 4444 4444 for getitFREEADST. It is simple to use, quick with results, convenient and free of cost. Consumers can now place free ads in various categories like household goods, jobs, vehicles, properties, education/tuition, business/service, computers/mobile phones, healthcare/holiday, personal etc. making buying and selling easy and effective.

GETIT SMS App will provide local search capabilities throughout India for people without smartphones and without the cost of using GPRS data. This revolutionary SMS-based mobile browser, developed by Shorthand Mobile, delivers seamless access to a wide array of info-services via a rich, interactive and graphical interface. It provides non-smartphone users with a simple, convenient and intuitive solution for searching for and buying many valuable products and services. Consumers can download GETIT SMS Shorthand from the website http://www.getit.in/

Getit recently launched its WAP services- 'm.getit.in' and 'm.freeads.in' which will enable both smartphone and non-smartphone users with simple, convenient and intuitive way for searching buying various product/services. 'm.getit.in' is aimed at offering people a mobile search facility and provides users relevant information about various companies, brands, products and services; whenever and wherever they need it. And 'm.freeads.in' empowers the consumer with the buy, sell, anything service on mobile. It is a platform/portal to buy or explore used products locally and nationally.

Getit is exploring new alliances with several companies in the media, telecom and other sectors. Such alliances will allow companies to drive new growth opportunities by engaging at the technological, marketing and business levels with Getit to drive new growth opportunities.

Getit has a new presence on the social media. Getit is now present on Facebook, Twitter, You Tube etc. The concept revolves around the innovative characters- 'Ping- Pong' and 'Findy'. "This presence across social media platforms enable consumers a two- way communication with the service provider and provides an added benefit for the advertisers," said Mr. Sidharth Gupta.

About GETIT Infoservices (P) Limited

Established in 1986, GETIT Infoservices (P) Ltd pioneered Yellow Pages and later free-classifieds in India. GETIT focuses on bringing buyers and sellers together through information products and services. To users it offers high quality local search and classified services that can be accessed through any media - online, voice, mobile & print. Alongside it helps local businesses grow by bringing quality customers and enquiries. GETIT facilitates local businesses to be present across all media and new social platforms and benefit from the same in a transparent and measurable manner while taking away their pain and pressure of keeping up with changing media and trends. GetitFREEADS has served over 1,00,00,000 customers over the last 14 years through its various print editions. It is now also available in a unique and innovative phone service as well as online.

More information is available on www.getitgroup.in


CONTACT DETAILS
Madhavi Kochar, 20:20 MSL, +91 9810788188
Namrata Agrawal, 20:20 MSL, +91 7829121121

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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