BWI: The Digital Convergence Revolution - Collision of Web, Mobile, Community and Media

Press release from Business Wire India
Source: CellStrat
Monday, July 25, 2011 01:26 PM IST (07:56 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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The Digital Convergence Revolution - Collision of Web, Mobile, Community and Media


New Delhi, Delhi, India, Monday, July 25, 2011 -- (Business Wire India) -- India Digital Forum - the conference organized by CellStrat is this Friday (29th Jul) at the India Habitat Centre, New Delhi. The Conference is kicking into high gear this week with an overwhelming no of advance registrations pouring in from all over India. The star-studded speaker lineup and intuitive content on Digital world, mobile and cloud is fueling this keen interest in this event. The conference is sure to be sold out before the event date.

In addition to Delhi, the event organizers are entertaining dozens of calls daily from places like Bangalore, Ahmedabad, Mumbai, Delhi, Kolkata and Chennai, both from brands and agencies, senior management of companies as well as the developer community. Apart from India, queries also came from places as close as the Thailand and as far as Middle East.

More than 250 blue-ship audiences are set to participate in this happening event on the hottest topics in modern times - Mobile Apps, web Apps, social, local and cloud and the Mobile Internet. Most brands, mobile device manufacturers, app stores and app development firms and this time even e-learning companies are taking interest in this event as everybody would like to know about the fast changing scenarios in business of web.

Details of the event are available at http://www.indiadigitalforum.com

Event Brief :

Digital is the new world order. All our lives revolve around the Digital ecosystem now, whether it be our personal lives or professional lives. Digital has permeated through every major sphere of the society, whether it be Media, Entertainment, Household, Professional or Community aspects. Web, Mobile, Community and Media have collided in a fascinating way where the human experience has transcended the domain of bits and bytes.

Web 3.0 boom has started in case one did not notice. Media and Entertainment find their new home on digital channels whether it be the ubiquitous computer, the new mobile devices or tablets or the smart devices in cars, billboards or household equipment. Wireless and Mobile bring the Web and Data Services to every nook and corner of the world. Social Media casts a halo effect over our daily lives. Agencies and Marketers find eyeballs, and consequently dollars, shifting to the Digital and Mobile Media channels. App Stores unleash the developer creativity with more than half billion apps on one App Store alone. This is the New Media, this is the new Engagement platform? Are you and your firm participating in this new Digital economy?

Conference Sessions:

First keynote will be delivered by Annurag Batra, CEO of Exchange4Media. Annurag will talk about the Digital Convergence Revolution.

Next, there is a panel on the theme of "Digital Media takeover - Media and Content gone Digital". This panel will discus, to derive the most ROI from your marketing campaigns, how all marketing channels - social, email, search, print, mobile - must be part of an integrated branding and marketing strategy.
After the first panel, there will be a talk by Atul Satija, InMobi's APAC MD on how Immersive Advertising, Virtual Reality and Mobile Engagement are producing incredible new ways to connect with consumers and audience.

Talk will be followed by second panel on "Digital Commerce". This panel will discus, the impact of social media, from blogs, to video, to the rise of user-generated content has been widely reported. Later in the afternoon, there will be one more panel which will delve into Tech Trends - Seamless Mobility, Cloud Computing and Applications.

Afternoon session will also see a Keynote from a senior Executive from the top mobile maps and media company of India - Navteq. This session will delve into Mobile Advertising innovations, interesting tools by Platform providers, Developer engagement and support - these topics impact the pace of Online and Mobile Media today.

Overall, it promises to be an action-packed event. Partners include Presentation Sharing Partner authorSTREAM on which all the presentations by CellStrat, event speakers, exhibitors and partners can be found. The Mobile App Partner, Tech Ahead is providing an event app for this conference on android and iOS platforms. Whereas the Mobility Partner, MobiVite is providing a Mobile WAP site for the same. Thus, true to its name, info on India Digital Forum is universally available across all Mobile platforms.

InMobi is the Platinum sponsor and Navteq and AgileCO are the Gold Sponsors for this conference. Media Partners include the prominent Exchange4Media, print magazine Telecom Era, online media firm YourStory.in, Business Wire as the News Distribution Partner and Zipdial as the Conference Feedback Partner.

Lastly (but certainly not the least), CellStrat is also organizing an interesting Digital Solutions Expo where some innovative app companies will be exhibiting their apps and solutions. This Expo promises to dazzle the audience with some interesting apps and solutions in Mobile space.

29/07/2011

India Habitat Centre, New Delhi


CONTACT DETAILS
Vishal Singhal, CellStrat, +91 9999658436, contact@cellstrat.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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