Source: Bosch
Tuesday, July 12, 2011 05:35 PM IST (12:05 PM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Automotives, Business services, Electronic appliances & components, Retailers; Technology; Automotive
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Bosch Power Tools Launches its New Range of Lawn & Garden Tools in India
Bosch Power Tools launches its latest range of Lithium-Ion powered cordless and corded lawn and garden tools in India
Chandigarh, Punjab, India, Tuesday, July 12, 2011 -- (Business Wire India) -- Bosch Power Tools today unveiled its latest range of corded and cordless innovative lawn and garden tools, powered by Lithium Ion technology. The tools were launched by Mr. Frank Toma, Managing Director of Bosch Lawn and Garden Ltd and Mr. Vijay Pandey, Vice President, Bosch Power Tools India. The launch was followed by a demonstration of the light weight, easy to use tools in the sprawling lawns of the Taj Hotel, Chandigarh.
The Bosch Lawn & Garden tools are priced between INR6000 and INR59000 and will be made available at exclusive stores in Chandigarh. The tools will also be rolled out across select stores and retail outlets across India. Customers can also call on toll free number 1800 425 8665 for any queries on the new range.
The new range of Bosch Power tools comprises of a lawn mowers, cordless shrub and grass shear (ISIO 2), cordless trimmer, cordless hedge cutters, cordless chain saws, shredders and the corded range of these products. These tools are specially designed for homes and gardens of up to 10,000sq ft area. The Bosch Lawn & Garden ranges of corded tools are lithium-ion powered, easy to use, light weight and ergonomically designed. These cordless tools eliminate the need for a cable thereby offering unrestricted movement without the hassle of untangling and with no risk of cutting the cable. In addition cordless tools are easy to start compared to conventional petrol tools and are environment friendly.
Bosch is expanding its existing range of lawn mowers with the new Rotak43. This product is ergonomically constructed with an adjustable handle to improve body posture and reduce muscle strain while moving. This is the first garden product ever to achieve an ergonomic certification from the prestigious AGR, Germany that issues certificates of safety and health for brands like Merecedes and Opel.
The new ISIO 2 Cordless Shrub and Hedging Shear is 20% lighter with sharper blades and LED Display battery status indicator allowing for effortless cutting of bushes and small leafed hedges. The ISIO 2 comes with a unique anti-blocking system that allows for continuous cutting through harder branches. This product makes for the perfect choice of a gift by a man for his woman.
The AHS 54-20LI Cordless Hedge Cutter is the
ART 26 LI Cordless Trimmer is light weight and designed to trim for up to a kilometer on a single charge with no need for cables. This product also has an adjustable telescopic handle with a plant protector that ensures high cutting precision.
The AXT 25TC & AXT 2200 Shredders are perfectly suited for large and small gardens respectively. It shreds both green material and hardwood at high speed and provides the best material for composting. The tools are equipped with safety features that allow users to handle the product with increased ease.
The AKE 30 LI Chainsaw is the first cordless chainsaw in India which is also the most efficient in its range, powerful and easy to use. They are light weight and powered by efficient high performance electric motor that provide ease of use for all garden tasks, particularly for the trimming and pruning of branches.
In addition to the range of cordless tools, Bosch is also offering a complete new range of corded garden tools. Grass trimmer ART 30 Combitrim is Lightweight for effortless edging and trimming of grass borders. The AKE 40 -19 chainsaw provides excellent power and comfort - whether one is cutting small or large pieces of wood.
Talking about the launch of the new range of lawn and garden tools, Mr. Vijay Pandey, Vice President, Bosch Power Tools said, "India has evolved over the last few years and more and more people are taking serious interest in gardening. They are ready to invest in world class tools that will make gardening not only easy but fun. Powered by Lithium-Ion technology, these versatile and multi-purpose tools are silent and pollution free, making them conducive to the environment. These tools add to our already existent diverse range of 'Do it yourself' tools."
According to Mr. Frank Toma, Managing Director, Bosch Power Tools, Worldwide, "The Lawn and Garden tools from Bosch continue to further develop the successful cordless segment across the globe with India being one of our key markets. Bosch Power Tools made an entry into this segment last year and saw stupendous response towards its offerings. We believe that the new range will make the existing portfolio stronger and ensure that the consumers have all the right kind of tools needed to attend to their green spaces. The tools provide consumers with maximum mobility to create their dream gardens at minimal cost."
Bosch is the world leader in the power tools segment and has been a pioneer in the cordless power tools segment. In India, the company plans to introduce the new products in a phased manner, which will be made available through a network of more than 600 Bosch authorized dealers, popular retail outlets and channel partners across 150 cities.
About Bosch Group
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than 3.5 billion euros for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering." The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.
About Bosch in India:
In India, Bosch is a leading supplier of technology and services in the areas of automotive and industrial technology, consumer goods and building technology. Additionally, Bosch also has in India, the largest development centre, outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through six companies, viz, Bosch Limited, Bosch Chassis Systems India Limited, Bosch Rexroth India Limited, Robert Bosch Engineering and Business Solutions Limited, Bosch Automotive Electronics India Pvt Ltd, Bosch Electrical Drives India Pvt Ltd.. Bosch Limited operates in Automotive Technology, Industrial Technology and Consumer goods & Building Technology business sectors. In India, Bosch set up its manufacturing operation in 1953, which has grown over the years to 13 manufacturing sites and 4 development centres employing some 19000 associates and generating a consolidated revenue of over Rs. 6400 crore in 2009 with Bosch Limited revenue alone nearly 4850 crores
Additional information can be accessed at
_ www.boschindia.com
_ www.bosch.com
To view the photograph,please click on the link given below:
Frank Toma, Managing Director, Bosch Lawn and Garden Tools, Worldwide at the launch of the new range of Bosch Lawn and Garden Tools at Chandigarh on Tuesday, 12th July
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Frank Toma, Managing Director, Bosch Lawn and Garden Tools, Worldwide at the launch of the new range of Bosch Lawn and Garden Tools at Chandigarh on Tuesday, 12th Jul
CONTACT DETAILS
: Ramya Nair, Marketing Communications, Bosch Power Tools, +91 7829921430
KEYWORDS
CONSUMER, PEOPLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, ELECTRONICS, RETAIL, TECHNOLOGY, AUTOMOTIVE
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