Source: Kartik Iyengar
Monday, July 11, 2011 03:37 PM IST (10:07 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Information technology, Publishing & printing, Retailers; Technology
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Author Kartik Iyengar's Book with Attitude is the New Bestseller in India
Bangalore, Karnataka, India, Monday, July 11, 2011 -- (Business Wire India) -- It's been barely three months since new-generation author & corporate professional, Kartik Iyengar has sold the title of self-publishing a #1 Bestseller in India with first Book "Horn OK Please - HOPping to Conclusions" itself.
Relying entirely on Social Media & online sales, the self-published book has now been declared a Top 10 Bestseller in India (http://www.facebook.com/hopfans). His sales have been largely driven by flipkart.com, facebook, Landmark Bookstores, Amazon and his personal website.
A Top 10 Bestseller as quoted by various media publications and bookstores, the author has leveraged Social Media to drive a charity influence of INR 10,00,000 which includes sponsorship of many childrens' education at the Tibetan Children's village, influential contributions to the Mahesh Memorial Foundation for children recovering from cancer and the printing of all the copies of the book at a printing press run by an orphanage in Bangalore.
Kartik's fanpage is abuzz with activity where an International fanbase of over 20,000 active fans are doing all they can to help him shape his next book, spreading joy and cheer across the globe. His whacky posts have been endearing him to his fans world-wide who have been pushing sales of the book. Needless to say, it is an addiction for many youngsters today and he has a cult-like following around the page.
A self-published book with every copy printed at an Orphanage, the author has dedicated 50% of his profits to health and education at the Tibetan Children's Village at Leh and the Mahesh Memorial Foundation in Chennai.
The book has been touted as an underground success and has no storyline, no message and is a hilarious, heavy-metal ride across a booming India which seems to have struck a chord with the facebook generation. It is raw, unedited and absolutely an anti-book as its readers claim to be. No doubt, for Kartik Iyengar, the author claims to be an 'anti-author' who's out to change the world.
Kartik speaks about his next book 'Horn OK Please - The SCROTUM Scrolls'
'Horn OK Please - The SCROTUM Scrolls' is the second Blook (Best-loo-book) in the frivology titlked 'Horn OK Please' where the terms 'SCROTUM' is actually an acronym for 'Society of Compulsive Roadhogs Outlining Ultimate Moronisms'. To be priced at INR 100/-, the same concepts of charity and self-publishing hold good.
About the plot, Kartik says," Chief, Goose, Hound and Derek - who are the same characters from the first book - are sloshed on a beach one night, after a round of skinny-dipping in the sea on a full-moon night. While they get introduced to Bhatinda Bedpan (The evil Godman and astrologer, posing as a friend and a fake tourist guide). 'Tinda', as the morons fondly call him, is actually Helga's henchman. Helga is the evil, megalomaniac woman who wants to rule the world. 'The SCROTUM Scrolls' is actually a dark book of secrets that only the Morons can help Helga find. These Scrolls were deposited on Planet earth by Ancient Aliens. As the morons drive around the country, chasing 69 truck-backs with 'Horn OK Please' written on it's back, the Chief must look for his roots and Derek must look for better ways to get laid. Goose must look for the perfect girl and Hound must shed his guilt of leaving his country. They drive around the country in Motormouth. All these five characters must bring back 5 keys to unlock the 'Can of Smart' for they care two hoots about the 'Fountain of Youth'."
Explaining what makes it totally hilarious, he says, "From Alien visitations to unraveling horrible clues, from deep-sea diving to groping naked statues, from surviving in harsh, cold mountains to dry, desert heat, the morons must do it all. Packed with poetic snippets, thundering loud rock to tons of sex and Heavy Rock music, will the morons be able to save the world from the evil, modern-day witch? Will they be able to save the women and children of India and Tibet from Helga? Will they succeed? To find out, you'll need to buy ten copies of the book and read it ten times, with a fresh copy every time."
Kartik signs out with his standard parting shot,"Save yourself from the HOPper curse, buy the 'Holy Blook' *Smack!!*
Having read his first book & being in splits for days, I'm sure I will.
Successful charity cause with Horn OK Please:
- Girl-child education sponsorship for the Tibetan SOS Village (http://www.tcv.org.in)
- Cancer cure for the poor at Mahesh Memorial Trust ( http://www.livebeyondcancer.org/)
- Generating business for an Orpahanage by printing every copy of the book (http://tinyurl.com/hopcause)
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CONTACT DETAILS
Kartik Iyengar, +91 9742267944, authorhop@gmail.com
KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, IT, PUBLISHING, RETAIL, TECHNOLOGY
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