BWI: GROHE design team named “red dot: design team of the year”

Press release from Business Wire India
Source: Grohe India Pvt. Ltd. (GIPL)
Wednesday, June 29, 2011 02:00 PM IST (08:30 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Media & entertainment; Technology
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GROHE design team named "red dot: design team of the year"
Sr VP, Design Paul Flowers and his team win most prestigious reddot accolade

New Delhi, Delhi, India, Wednesday, June 29, 2011 -- (Business Wire India) -- This year, the GROHE design team headed by Paul Flowers has been named "reddot: design team of the year 2011", thereby joining an elite circle of such renowned award winners as Bose, BMW, adidas, Apple, Sony and Audi. The "reddot: design team of the year" title is a unique accolade and one of the most coveted awards in the global design community. Designers and companies cannot submit entries for this award but have to attract the jurors' attention through consistently excellent product design.

"In times of ongoing globalisation, companies find themselves in phases where they are challenged by external conditions to prove their worth," explains Prof. Dr. Peter Zec, the initiator and CEO of the red dot design award. "Then there are phases when companies prove their worth by coming up with innovative solutions which nobody - not even industry insiders - expected. In its eventful company history, GROHE has experienced both types of phases, but the company's design efforts in the past five years have put it in a completely new position of strength vis-à-vis its competitors. Design is a value driver and a top management issue at GROHE."

Strength in design is conducive to brand strength

Apart from quality, technology and sustainability, design is a fundamental pillar of product philosophy at GROHE, Europe's largest manufacturer of sanitary fittings and a global leader in this industry. Mr. Mathew Job, Vice President & Managing Director, GROHE India, quoted: "Recent years, in particular, have seen our company build on its design excellence, leading to a sustained increase in the value of the GROHE brand." GROHE today offers consumers a collection of highly aesthetic products, pioneering innovations which continue to point the way forward for the bathroom and sanitary industry.

The "reddot institute for advanced design studies" has closely followed the progress achieved by the company in its evolution from a mere technology leader to a design leader. This success is measured in the numerous international design awards garnered by GROHE. The most notable successes include a series of four "red dot: best of the best" awards, the latest of which has been bestowed on the company for its Digital Collection in 2011. Paul Flowers, Senior Vice President Design at Grohe AG, will receive the award on behalf of the Grohe design team along with the "Radius" trophy on the occasion of the red dot gala in Essen on July 4th.

Paul Flowers, Senior Vice President Design at Grohe AG said: "My team and I believe that being named 'reddot: design team of the year' is the design industry's equivalent of winning an Oscar. Winning this award means that we have successfully implemented our new company vision. We set out to create experiences which go beyond the product as such. Quality, technology and sustainability are fundamental pillars, which are genuinely acknowledged by consumers. However, our ambition was to take this relationship to a higher level by converting their acknowledgement into a feeling of love for our products. Through our designs we have been able to achieve this."

From the Design Studio to the Boardroom

The in-house GROHE Design Studio is part of the company's Corporate Center in Düsseldorf and reports directly to David J. Haines, the CEO of Grohe AG. This position in the corporate hierarchy affords the creative team considerable freedom to innovate and experiment with new ideas. Apart from designing products to be marketed globally, the 17 team members also draw on their diverse cultural backgrounds when creating designs targeting specific geographic markets. Wherever a product is marketed around the globe, it will always project the distinctive GROHE identity, given that all products are based on the elements of the GROHE Signature Elements - the lozenge, the ring and the 7-degree angle. As a result, the products, the packaging and even the look and feel of the website unmistakeably say: GROHE.

About Grohe AG

Grohe AG is headquartered in Düsseldorf, Germany and is world's largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About Grohe India Pvt. Ltd. (GIPL)

Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed five years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe recently launched its first Indian 'Grohe Technology Centre' in Bangalore in November 2009. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the Grohe elements of Quality, Technology and Design.

To view the photographs, please click on the links given below:

Design Team

Starting from Left_Prof. Dr. Peter Zec, the initiator and CEO of the red dot design award, Paul Flowers, Senior Vice President Design at Grohe AG and CEO David J. Haines at Grohe AG
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CONTACT DETAILS
Kapila Sethi, Grohe India Pvt. Ltd. (GIPL), Kapila.Sethi@grohe.com
Tanya Singh, 20:20 MEDIA, +91 9910085036, Tanya.singh@2020msl.com
Tanya.singh@2020msl.com, 20:20 MEDIA, +91 8800672858, madhu.taneja@2020msl.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, HOUSEHOLD, MEDIA, TECHNOLOGY

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