BWI: Canvera Announces the Launch of an e-commerce and Social Platform for Photographers

Press release from Business Wire India
Source: Canvera Digital Technologies Private Limited
Wednesday, June 15, 2011 06:12 PM IST (12:42 PM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Canvera Announces the Launch of an e-commerce and Social Platform for Photographers


Bangalore, Karnataka, India, Wednesday, June 15, 2011 -- (Business Wire India) -- Canvera announces the launch of Canvera Vivyo, an e-commerce and social platform for photographers. Vivyo enables photographers to leverage the internet for marketing and selling their work, and to collaborate with their clients through an online hosted solution. On Vivyo, photographers can create their own online photography portfolio websites in as little as 15 minutes using a rich library of themes included in the platform. Photographers can also easily create microsites for their clients, where all the pictures and videos of an event or occasion can be beautifully showcased and shared directly shared on social media. In addition photographers can collaborate with their clients online through features like image selection, comments, "Like" etc and also allow guest contributions of pictures and videos directly to the sites.

Willam Chang, an award winning photographer based in Delhi and a customer of Vivyo, says "I chose Vivyo because I believe it will be a comprehensive extension to my photography business. I had been looking for an online solution like Vivyo to expand options for the end consumer for sometime and Vivyo has arrived just in time. It saves me both time and money, and the best part is I can be anywhere in the world and Canvera Vivyo will be there to take the orders and deliver the goods. I am certain that my clients will be happy to engage online through this service. The future is in cloud based services and Vivyo is a step in the right direction."

"Vivyo allowed me to focus on my Photography without having to worry about order management. A great product with a lot of potential" says Anita Mamidi, owner of Strawberry Pictures, another customer of Vivyo. Vivyo is currently in a closed Beta mode and is being used by select photographers who are a part of the Beta program. The platform will be available for all photographers after the Beta program, which would run for a few months.

"Through Vivyo, Canvera is addressing a potentially huge void in the photography and imaging market in India. Majority of photographers today do not have a website to showcase their work - this is changing rapidly as more and more photographers are looking for online presence, and more and more consumers are demanding online ways to consume imagery and collaborate with photographers they engage. With Vivyo, photographers will be able to achieve all this without having to worry about website design or development, hosting, or managing images and their security." says Peeyush Rai, co-founder and CTO.

For further enquiries, please contact Canvera at vivyo@canvera.com or visit vivyo.canvera.com

ABOUT CANVERA

Canvera is an online photography company providing mass customized printed products and e-commerce solutions to professional photographers. Canvera's products and services are used by Professional Photographers (PPs) to both deliver a high quality experience to their clients and also to market themselves better. Canvera's coffee-table-books were twice awarded the Best Photobook in Asia Pacific & Japan at the annual HP Digital Print Awards in 2008 & 2009. Canvera was also given the Best Innovation in Technology award by Asian Photography magazine for "bringing professionalism and innovation to an unorganized market" and the Tie-Lumis Award for "Entrepreneurial Excellence" in 2010. As on date Canvera has serviced the needs of PPs in more than 300 cities across India. Canvera entered the market in July 2008 and was founded by Dr. Dhiraj Kacker (CEO) and Peeyush Rai (CTO) who have previously workedat numerous successful startups in Silicon Valley. Canvera is financially backed by Footprint Ventures (www.footprintventures.com), DFJ (www.dfj.com) and Mumbai Angels (www.mumbaiangels.com).


CONTACT DETAILS
Peeyush Rai, Canvera Digital Technologies Private Limited, +91 (80) 22587436, Vivyo@Canvera.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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