Press release from Business Wire India
Source: Sify Limited
Tuesday, May 10, 2011 05:52 PM IST (12:22 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Sify Partners with PlanetRadiocity to offer Online Radio
Multi-genre Indian Internet Radio on Sify.com offers Bollywood and Indi Pop music 24x7, with uninterrupted streaming and Facebook apps for complete 'Fun and Masti'
Chennai, Tamil Nadu, India, Tuesday, May 10, 2011 -- (Business Wire India) -- Sify Technologies Limited (NASDAQ Global Markets: SIFY), a leader in Enterprise and Consumer Internet Services in India with global delivery capabilities, today announced its partnership with the country's leading FM radio brand, Radio City 91.1 FM, by integrating PlanetRadiocity's Web Radio to launch Radio on Sify. This tie-up will enable visitors to Sify.com to enjoy Bollywood, Indi-Pop and other genres of music 24x7.
The content broadcast on Radio on Sify will be different from the terrestrial programming of Radio City 91.1 FM. Some of the special features of Radio on Sify are:
-- Uninterrupted streaming: Visitors can listen to their favourite songs without any buffering at an internet speed as low as even 128 Kbps.
-- Popular RJ's: Visitors/audience can select songs from a given list and dedicate it to friends/loved ones. The RJ will announce the dedications during particular shows.
-- Facebook apps: Users can post their comments/dedications via any mail id or their Facebook account. Comments/dedications will also be posted to their Facebook walls.
-- Show Time: Show Time features the daywise list of all the shows.
Speaking on the launch, Mr. Natesh Mani, President, Consumer Infrastructure Services, Sify Technologies, said, "We believe, Radio on Sify is a complete 'fun and masti' offering for young professionals and next generation listeners. We are delighted to partner Radio City and integrate an Indian Internet Radio channel with Sify.com. After the successful launch of Silverlight cricket scorecard, and HTML image gallery for movie fans, the launch of radio will help us offer uninterrupted music to music lovers. India being a country of cricket, movies and music, Sify.com now covers the entire essential entertainment spectrum for internet audiences making it an exciting place for brands to engage with their consumers."
Commenting on this partnership, Ms. Rachna Kanwar, Head of Digital Media & New Business, Radio City 91.1 FM, said, "This is a strategic move for Radio City. With over 17 million unique visitors per month, Sify.com is one of the leading horizontal portals for Information, Communication and Entertainment among Indians worldwide. Radio City was the first Indian radio station to launch a multi-genre Indian web radio, and now through this partnership, we hope to monumentally increase our listener base among Indian netizens globally. The premise of cross-channel navigation among the visitors of Sify.com is very promising."
Radio on Sify will now appear as a tab on the homepage in all Sify mylife cybercafés and for all Sify Broadband users. To listen to Radio on Sify please visit: www.sify.com/radio
About PlanetRadiocity.com
PlanetRadiocity.com is India's first mega music portal and its Web Radio was launched in March 2010. It offers 24 hours of uninterrupted streaming internet radio. The programming is distinctly different from terrestrial radio stations, with music across genres of film, non film, sufi, ghazals, lounge and international music, current and retro hits and is targeted for a younger audience. PlanetRadiocity Web Radio comprises Music from Indian and International genres, RJ hosted shows, back2back theme based play lists and also popular Radio City properties like Love Guru.
About Sify Technologies
Sify is among the largest Managed Enterprise and Consumer Internet Services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching more than 625 cities and towns in India.
A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting. Sify is a recognized ISO 9001:2008 certified service provider for network operations, data center operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP solutions and integrated security solutions, and ISO / IEC 20000 - 1:2005 certified for Internet Data Center operations. Sify has also established a formidable reputation in the emerging Cloud Computing market and is today regarded as a thought leader in the domain. Sify has licenses to operate NLD (National Long Distance) and ILD (International Long Distance) services and offers VoIP back haul to long distance subscriber telephony services. The company is India's first enterprise managed services provider to launch a Security Operations Center (SOC) to deliver managed security services. A host of blue chip customers use Sify's corporate service offerings.
Sify also caters to global markets in the specialized domains of eLearning Services and Remote Infrastructure Management Services. The eLearning Services designs, develops and delivers state-of-the-art digital learning solutions for non-profit, for-profit organizations and governmental organizations in the fields of Information technology, engineering, environment, healthcare, education and finance. The Remote Infrastructure Management Services provides dependable and economical solutions around managed services, hosting and monitoring.
Sify Software was established with the cumulative experience gained over the last decade in infrastructure, Data centre and connectivity business. It aims to be a solutions company that provides applications and services to improve business efficiencies of its current clients and prospect client bases.
Consumer services include broadband home access (www.sify.com/broadband ) and the mylife cyber café chain across more than 230 cities and towns in India. Very recently, Sify also introduced a whole host of services for the retail consumer on the Consumer cloud platform, thereby becoming among the first to do so in India. www.sify.com , the popular consumer portal, has channels on news, entertainment, finance, sports, games and shopping. www.samachar.com is the popular portal aimed at non-resident Indians around the globe. The site's content is available in 8 Indian languages, which include Hindi, Malayalam, Telugu, Kannada and Tamil, Punjabi and Gujarati in addition to English.
For more information about Sify, visit www.sifycorp.com.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.
For a discussion of the risks associated with Sify's business, please see the discussion under the caption "Risk Factors" in the company's Annual Report on Form 20-F for the year ended March 31, 2010, which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at www.sec.gov and Sify's other reports filed with the SEC.
CONTACT DETAILS
Mr. Praveen Krishna, Corporate Communications, Sify Technologies Limited, +91 (44) 22540777 (extn.2055), praveen.krishna@sifycorp.com
Mr. Pijush Das, Investor Relations, Sify Technologies Limited, +91 (44) 22540777 (ext. 2703, pijush.das@sifycorp.com
Ms. Trúc Nguyen, Grayling Investor Relations, +1-646-284-9400 (ext. 418), truc.nguyen@grayling.com
Mr. Christopher Chu, Grayling Investor Relations, +1-646-284-9400 (ext. 426), christopher.chu@grayling.com
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY
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