BWI: Brand-comm begins brandware IV Edition on June 3rd

Press release from Business Wire India
Source: brand-comm
Monday, May 02, 2011 12:27 PM IST (06:57 AM GMT)
Editors: General: Consumer interest, People; Business: Accounting & management consultancy services, Advertising, PR & marketing, Business services, Education & training; Technology
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Brand-comm begins brandware IV Edition on June 3rd
A comprehensive eight weekend brand management course tailored for working professionals

Bangalore, Karnataka, India, Monday, May 02, 2011 -- (Business Wire India) -- Integrated brand-comm, a leading communications consultancy firm, will start Brandware IV Edition, a comprehensive eight weekend brand management course from June 3rd , 2011.

The lead faculty Ramanujam Sridhar, author of One Land One Million Minds and Googly-Branding on Indian Turf, has specially designed this edition to help practicing managers learn newer aspects of branding and also simplify branding for professionals in other functions.

brandware ensures to give right exposure to the people in the industry in just 8 weekends. The methodology of teaching is based on case studies, industry knowledge sharing and path breaking presentations. brandware will help professionals to broaden their perspective on brand management.

Ramanujam Sridhar, CEO - brand-comm says "With intense competition between brands on national and regional platform, managers need to arm themselves with knowledge. From our past experiences, we are confident that this course is designed in the best possible manner for professionals to hone their skills and meet the market challenges as they get across industry perspective issues."

brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. This course deals with important issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management, communication and general management.

The previous editions were well received by senior executives from Kurlon, Draftfcb Ulka, Toyota Kirloskar Motors, Titan, Nokia India, MindTree, Ma Foi Randstad, United Spirits, TTK, Indus League, Manipal Education, to name a few. Raaman, Senior Research Executive, Millward Brown, commenting on his experience, said, "I really enjoyed the Brandware program. The best thing about the program was that all marketing concepts were taught in a simple language which could be understood even by non-marketing people and without using "jargons" which made it more like a learning and discussion than training. The faculty in the course were so patient and modest inspite of being veterans in their field. In short it was a joyful learning experience."

The course will be conducted on Friday between 6.00pm to 8.30pm and Saturdays between 10.00am to1.00pm for eight consecutive weeks which is further split into six weekend training program and two weeks of project. The training will be held at 'The Hall of Brands', Integrated Brand Comm Pvt Ltd. # 68, II Floor, Transpade Towers, Jyothi Nivas College Road, Koramangala, Bangalore - 560 095.

For more detailed information about this course, write to patriciajames@brand-comm.com or call +91 - 080 - 25539258/ 369.

About brand-comm:

brand-comm is a leading communications consultancy in India which offers services in brand consulting, advertising, and public relations. It has offices in eight cities (Bangalore, Delhi, Mumbai, Pune, Chennai, Coimbatore, Kolkata and Hyderabad). brand-comm offers integrated marketing communications to it clients.

In addition, brand-comm offers Integrated Talent Communications (Internal Communications) which assists companies in communicating better with their internal customers for a better employee engagement program.

brand-comm believes that experience and insights are the key to effective communication - this fact is demonstrated by the team, which consists of professionals who come from a diverse background of communication practice areas. Together, they deliver value through research-led insights and precision-led execution for clients representing a cross-section of industry.

Visit: www.brand-comm.com. Read Ramanujam Sridhar's blog @ http://ramanujam-sridhar.blogspot.com/


CONTACT DETAILS
Tejasvi Murthy, brand-comm, +91 9742023272, tejasvi@brand-comm.com
Pragna V Krishna, brand-comm, +91 9980666327, pragna@brand-comm.com

KEYWORDS
CONSUMER, PEOPLE, CONSULTANCY SERVICES, MARKETING, BUSINESS SERVICES, EDUCATION, TECHNOLOGY

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