BWI: Aircel Bags the CMAI 5th National Telecom Award for ‘Innovation in VAS’

Press release from Business Wire India
Source: AIRCEL
Wednesday, May 18, 2011 12:47 PM IST (07:17 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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Aircel Bags the CMAI 5th National Telecom Award for 'Innovation in VAS'
First Telecom Player to Introduce Facebook Voice Updates on Aircel

New Delhi, Delhi, India, Wednesday, May 18, 2011 -- (Business Wire India) -- Aircel, a leading telecom player with pan-India operations and a subscriber base of over 55 million, introduces an innovative way to connect to your family and friends on Facebook, a social site with over 500 million users around the world, through the new Facebook Voice Updates on Aircel. Aircel was today honored for Innovation in VAS with the CMAI 5th National Telecom Award.

For the first time, Facebook Voice Updates on Aircel lets people connect to their family and friends on Facebook in their own voice, even without internet access on their mobile phones, which makes it an easy access for a large audience anytime anywhere. Moreover there is nothing like connecting in your very own voice which can express volumes where sometimes words fail.. One can now easily find and connect with new friends using Facebook Voice Updates on Aircel - creating a much richer Facebook experience on their mobile phones.

The product is easy-to-use - for example, to broadcast what you're up to today, simply dial a short code to record your voice message, and post it as your status update on Facebook. Your friends will then receive an SMS alert about your new status update, to which they can reply with their own voice updates on Aircel.

This indeed opens a world of possibilities for all to connect, share, and socialize in a quick and more personal manner which spells efficiency as you multi-task your way through various activities during the day. Also, Facebook Voice Updates on Aircel does not require access to mobile internet, which makes it more user- friendly and provides larger access.

Mr. Gurdeep Singh, COO, Aircel said, "At Aircel it is our constant endeavor to Innovate and bring the best to the consumer which enables the consumer to better his lifestyle and live SMART. Convergence is the way forward as it opens a world of possibilities. Facebook Voice Updates on Aircel is a step in that direction which helps both the business community and the youth to connect efficiently, be it a celebration or an emergency. It is an honor indeed to be working with Facebook and making this possible for the very first time".

Henri Moissinac, Head of Mobile Business at Facebook, said "Today, over 15 million people are actively using Facebook in India, where mobile devices are an important tool for Indians to stay connected to the people and things most important to them. This collaboration with Aircel will offer an opportunity for our Indian users to easily connect and share with their friends on Facebook anytime, anywhere."

About Aircel

Aircel, is a joint venture between Maxis Communications Berhad, a leading regional telecommunications group based out of Malaysia and Apollo Hospitals. It is now India's fifth largest and fastest growing GSM mobile service provider with a subscriber base of 55 million. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. . Aircel is a Pan India operator with a presence across 23 circles. Aircel won 3G spectrum in 13 circles and BWA spectrum in 8 circles. Aircel has successfully launched 3G services in 13 circles across India, the fastest 3G roll out ever in the Indian Telecom Space. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, the first social networking mobile INQ on Aircel, Aircel Apollo Mobile Health Care, Blyk on Aircel an enriching engagement for the Youth and very recently the first telecom player to introduce Facebook Voice Updates on Aircel. For more information, please log on to www.aircel.com.

Facebook® is a registered trademark of Facebook Inc.

To view the photograph, please click on the link given below:

Mr. Jyotiraditya M Scindia, Hon'ble Minister of State for Commerce and Industry and Mr. Sachin Pilot, Hon'ble Minister of State for Communications & Information Technology presenting the CMAI 5th National Telecom Award for 'INNOVATION IN VAS' to Mr. Rahul Saighal, CMO, Aircel Ltd.
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CONTACT DETAILS
Ms. Madhavi Kochar, 20:20 MEDIA, +91 9810788188
Ms. Shalini Sethi, Head- Corporate Communications, Aircel Limited, +91 9711597229

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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