BWI: Star TV and Dolby Collaboration Brings Cinematic Surround Sound and Premium Listening Experiences to Living Rooms Across India

Press release from Business Wire India
Source: Business Wire
Monday, April 18, 2011 10:52 AM IST (05:22 AM GMT)
Editors: General: Entertainment, People; Business: Advertising, PR & marketing, Business services, Information technology, Major diversified industrial groups, Media & entertainment, Telecommunications; Technology
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(BW)(CA-DOLBY-LABORATORIES)(DLB)Star TV and Dolby Collaboration Brings Cinematic Surround Sound and Premium Listening Experiences to Living Rooms Across India
Star Plus, Star Gold, Star Movies, and Star World channels to feature high-fidelity Dolby Digital Plus surround sound

Mumbai, Maharashtra, India, Monday, April 18, 2011 -- (Business Wire India) --

Dolby Laboratories, Inc. (NYSE:DLB) announced that Star TV is using Dolby^® Digital Plus to deliver cinematic surround sound and premium listening experiences through four of its leading high-definition (HD) channels in India: Star Plus, Star Gold, Star Movies, and Star World.

"Star India's creative leadership, matched with Dolby's superior audio technology, is a reaffirmation of our promise to bring our viewers a world-class HD experience," said Uday Shankar, CEO, Star India. "We're extremely happy that Dolby has joined hands with us to help take the viewer experience of TV to the next level through HD."

Dolby Digital Plus delivers superior audio quality for a richer surround sound experience and supports up to 7.1 channels of cinema-quality sound.

"We are pleased to be working with Star TV to transform the sound of television entertainment in India," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "Dolby Digital Plus brings cinematic surround sound for movies and stunningly realistic sound for television programs so Star TV viewers can enjoy their favorite content as the artists intended."

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. S11/24229 DLB-G

CONTACT DETAILS
CONTACTS :
Dolby Laboratories
Sean Durkin, 415-645-5176
sdurk@dolby.com

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