BWI: Haier Launches New Range of Air Conditioners this Summer

Press release from Business Wire India
Source: Haier India
Thursday, April 21, 2011 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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Haier Launches New Range of Air Conditioners this Summer
Targeting 150% growth in the segment

New Delhi, Delhi, India, Thursday, April 21, 2011 -- (Business Wire India) -- Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide, and the global no.1 in refrigerators and laundry appliances today, launched their new range of Air Conditioners in India. Haier is known for its innovative & technological advanced products. This summer the demand for cooling products is on an all time high. Keeping in mind the demand of the consumers, Haier has launched three ranges of Air Conditioners namely Haier Plasma Series, Pure Air Series and Compact Series. Haier's new range of Air Conditioners have been designed with an advanced technology loaded with smart features to make the life of the consumers more comfortable.

Key Features
Haier Plasma Series

-- 5 Star Rating
-- Anti-Mould Filter
-- Bacteria-killing medium
-- Entire Auto Mode
-- Auto Restart
-- Sleep Mode
-- Left & Right Airflow
-- Dry Mode
-- Child Lock
-- 24hron/off Timer
-- 4 Fan Setting
-- Stylish Aesthetics

Haier Pure Air Series

-- Sleep Mode
-- Dry Mode
-- Child lock
-- Photo-catalytic Filter
-- 3 Star Rating
-- Anti Bacteria Filter

Haier Compact Series

-- Sleep Mode
-- LED Display
-- Auto Restart
-- 24hr on/off Timer
-- Intelligent Airflow
-- Healthy Ionizer

Announcing the launch of their new ranges of Air Conditioners, Mr. Eric Braganza, President, Haier India said, "At Haier, we are dedicated to create and design products which are inspired by our consumers needs. In the recent times, Air Conditioners have become an essential part of our lives during summers. Therefore, through our new range of air conditioners we desire to fulfill all our consumers' wants with our Cutting edge technologies. Innovation, functionality, durability, eco-compatibility and clear user-friendly functions were the criteria kept in mind while designing these ranges of air conditioners. This summer we are planning a growth of 150% in this segment."

The new range of Haier air Conditioners are equipped with higher EER, optimum air flow and pure air technology which are nothing short of a revolution in the world of home appliances. The main highlights of the new range of Haier Air Conditioners are as below:

Haier Plasma Series are equipped with Air Plasma Purifying layer which cleanses all the impurities, bad smell and odour in the air. This series also has a Vitamin C Filter which keeps your skin nourished and glowing.Haier's Plasma Series has a 3D Airflow in which air infuses your space from 3 directions and gives you maximum cooling. This series comes in various colors and is very stylish.

The Pure Air Series is another offering from Haier. This series is equipped with Photo-Catalytic Filter which is developed to destroy all the harmful impurities in the air. Haier's Pure Air Series also has a feature called the Dry Mode where the air conditioner will reduce the humidity in the room and also consumes less energy than the cool mode.

The Compact Series also has features such as Intelligent Airflow which infuses air in all directions and keeps the room cool and comfortable. Also this series has the Healthy Ionizer which rejuvenates the body and a 24hr ON/OFF Timer to it.

About Haier Group

Haier Group is the no. 1 brand of Major Appliances, Refrigeration Appliances, Home Laundry Appliances and Electric Wine Coolers/Chillers in the world*. Founded in 1984 in Qingdao, Shandong Province, China, Haier manufactures home appliances in over 15,100 different specifications under 96 categories. In just over two decades as per Euromonitor Statistics of 2003, Haier has been ranked as Global No. 1 in Refrigeration and Laundry Appliances according to the latest Euromonitor International Survey 2009. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 16 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2009, the group turnover aggregated US$ 18.2 billion. The product range comprises of over 15,100 models in 96 categories. On January 31, 2004, Haier was named one of the world's 100 most recognizable brands and a global brand name, listed by the World Brand Laboratory, one of the world's leading brand evaluation organizations. Haier has been widely recognised as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, LED & LCD TV's, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.


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KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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