BWI: Compuware Gomez Launches New Benchmarks for Indian Travel, Retail and Banking Industry

Press release from Business Wire India
Source: Compuware Corporation
Tuesday, March 15, 2011 12:32 PM IST (07:02 AM GMT)
Editors: General: Consumer interest, Travel & tourism; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology, Retailers, Travel & tourism; Technology
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Compuware Gomez Launches New Benchmarks for Indian Travel, Retail and Banking Industry
A Milestone in Web Application Performance

Bangalore, Karnataka, India, Tuesday, March 15, 2011 -- (Business Wire India) -- Compuware Corporation, an industry leader in enterprise software and IT services to build on the asset of comprehensive set of global web performance metrics introduces benchmarks for the Indian Travel, Retail and banking industry. These new benchmarks will provide Indian companies an unbiased view of the state of their web and mobile site performance. The recent volatility in Indian travel, retail and banking industry have heightened the demand of web-performance -metrics benchmarks that help them manage their portfolios by providing brand support and driving revenue.

With the increasing aggressive online presence of key industry verticals such as travel, retail and banking industry, Gomez's web performance metrics have become a huge differentiator. Gomez's benchmark application will help the respective industry to grow their business by helping them to gain insights into web and mobile application performance, enhance business results, and offers improved process discipline.

Announcing the launch of new benchmarks for Indian Industry, Mr. Nick Evered, Regional Vice President, Asia and India, Compuware, said, "The benchmarks for Indian market deliver a definitive step forward in simplifying the market research. They come at a critical time for businesses as the Indian travel, retail and banking space is becoming highly competitive with customer online experience becoming a significant differentiator. We are sure Gomez will help businesses keep up momentum and help them enhance productivity by delivering consistent connectivity, and managed services across all geographically distributed centers, regardless of size or location."

Gomez has doubled the number of global web performance benchmarks it has published for over ten years to more than 100 that include more than 2,000 companies in dozens of industries. Gomez web benchmarks involve testing the websites of target companies using a subset of the Gomez Network, which features more than 150 high-bandwidth "backbone" locations and more than 150,000 actual end-user "Last Mile" locations around the world. Gomez Mobile benchmarks test mobile-specific versions of target websites. These are typically "streamlined" versions of websites that are created specifically with the mobile form factor and throughput speeds in mind. Gomez Business Process benchmarks measure typical multistep processes such as purchasing a product or performing a stock trade across major brands in the same industry. For more details on Gomez benchmark methodology, go to: http://www.gomez.com/benchmarks/methodology/

About Compuware Gomez

Gomez, the web performance division of Compuware, provides the industry's leading solutions for optimizing the performance, availability, and quality of web and mobile applications. The on-demand Gomez platform integrates solutions for web load testing, web performance management, web cross-browser testing, and web performance business analysis that test and measure web and mobile applications from the "outside-in" - across all users, browsers, devices, and geographies - using a global network of over 150,000 locations. When combined with Compuware Vantage, Gomez offers the industry's only solution for optimizing application performance across the Enterprise and the Internet. Over 3,000 customers worldwide, ranging from small companies to large enterprises - including 12 of the top 20 most visited US websites - use Gomez solutions to increase revenue, build brand loyalty and decrease costs.

Follow us on Twitter at: http://twitter.com/Gomez_Inc and http://twitter.com/compuware.

Compuware Corporation

Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading organizations around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.


CONTACT DETAILS
Reema Wadhwani, Marketing Manager, Compuware Corporation, +91 08 041442937, reema.wadhwani@compuware.com
Pooja Mehta, 20:20 Media, +91 9663836220, Pooja.mehta@2020msl.com

KEYWORDS
CONSUMER, TOURISM, MARKETING, BANKING, BUSINESS SERVICES, IT, RETAIL, TRAVEL, TECHNOLOGY

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