BWI: ApnaCircle.com Turns Pink to Promote Women in the Workplace

Press release from Business Wire India
Source: ApnaCircle.com
Tuesday, March 08, 2011 02:10 PM IST (08:40 AM GMT)
Editors: General: Consumer interest; Business: Accounting & management consultancy services, Business services, Education & training, Information technology, Media & entertainment; Technology
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ApnaCircle.com Turns Pink to Promote Women in the Workplace
Women account for 40 percent of ApnaCircle-Viadeo's 35m global members

New Delhi, Delhi, India, Tuesday, March 08, 2011 -- (Business Wire India) -- Global professional social network ApnaCircle-Viadeo is showing its support for International Women's Day and female workers everywhere by turning its website pink on Tuesday, 8th March, 2011. ApnaCircle was merged with Viadeo, the leading global professional networking site in July 2009.

The UN endorsed theme of this year's International Women's Day is equal access to education, training and technology as a pathway to a better working life for women around the world. According to ApnaCircle-Viadeo, social networks enable women to transcend traditional barriers in business by enabling them to make contacts outside of their traditional networks. The redesign of the site aims to promote this message and reflect the growing presence of women on professional social networks as ApnaCircle-Viadeo has revealed that 40 percent of its 35 million global members are female and they are by far the most active.

"Our research has shown us that women engage with the website more than men and in doing so are tapping into the power of their network more effectively. We are proud to be part of International Women's Day and will continue to support female entrepreneurs," commented Yogesh Bansal, Founder & CEO, ApnaCircle.com. "Female membership of ApnaCircle-Viadeo is increasing rapidly, not just in the UK and France but in emerging territories too, particularly in India," he further added.

This announcement comes shortly after a flurry of media activity surrounding women in the workplace and the publication of an independent review urging the FTSE 100 to aim for a minimum of 25 percent female board members by 2015.

The website will display a modified ApnaCircle-Viadeo logo incorporating the symbol of Venus, a pink navigation bar and top menu and a special module that will suggest women in the network that the user may wish to connect with.

About ApnaCircle.com

ApnaCircle.com, India's first and leading Business and career networking site has always had the uncanny ability to read ahead and adapt itself to derive maximum advantage. The result is today's ApnaCircle.com, one of the pioneers in the Business and career networking space, transforming professionals across the country and across the verticals. Users can actively network, micro-blog and participate in the Q and A sessions with experts. The site is crafted to provide a perfect professional network to you. It will help you widen your circle of contacts and make you more visible to industry professionals and experts. A visit to the site provides a refreshing experience as it provides the opportunity for both business and career networking. The company was founded by Mr. Yogesh Bansal in December 2006. This, free to join site helps professionals to tap the right kind of job options and also helps the employer to have the right kind of professional on board.

In 2009, ApnaCircle merged with Viadeo,the leading professional networking site in Europe and Tianji in China, to form the leading global entity which is in align with Glo-cal strategy of theirs. These mergers have enabled the Indian users to interact with more evolved consumers from Europe, China and other parts of the globe. Also, ApnaCircle-Viadeo-Tianji has acquired Unyk, a Canadian social networking site to grow Indian market organically. Unyk's smart address book and synchronization technology will further act as value addition to ApnaCircle members

About Viadeo

With representatives on all five continents, the Viadeo Group offers network development solutions and business opportunities at both local and global level to over 35 million professional people. Based in Paris, the company has offices in the United Kingdom (London), US (San Francisco), Spain (Madrid and Barcelona) and Italy (Milan). Viadeo also has a presence in America, through its Mexican and Canadian subsidiaries. Furthermore, the group is very active in the Asian market through Tianji.com in China and ApnaCircle.com in India. The company currently employs 200 people.

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Yogesh Bansal
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CONTACT DETAILS
Ankur Aggrawal, ApnaCircle.com, +91 9958001967, ankur@apnacircle.com

KEYWORDS
CONSUMER, CONSULTANCY SERVICES, BUSINESS SERVICES, EDUCATION, IT, MEDIA, TECHNOLOGY

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