BWI: Pulsar Sponsors Motorcycle Stunt Riding Team Ghost Ryderz

Press release from Business Wire India
Source: Bajaj Auto Ltd
Friday, February 04, 2011 02:36 PM IST (09:06 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Retailers, Sports; Automotive
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Pulsar Sponsors Motorcycle Stunt Riding Team Ghost Ryderz
First professional motorcycle stunt team to be sponsored by a sports bike brand in India

Pune, Maharashtra, India, Friday, February 04, 2011 -- (Business Wire India) -- Pulsar is the official sponsor of professional motorcycle stunt team Ghost Ryderz. This is the first time a professional motorcycle stunt team has been sponsored by a sports bike brand in India and reflects the popularity of stunt biking as a sport in India.

Stunt biking is in the genre of extreme sports like BMX biking, bungee jumping, demolition derby, sky diving etc. that has a higher degree of excitement and adventure than regular sports. Performed by highly trained professionals with special equipment and safety gear, these extreme sports have become a favourite among youth across the world.

Commenting on the sponsorship, Mr. Milind Bade, GM Marketing - Bajaj Auto said "Pulsar has been associated with stunting for many years through advertising and recently through a popular reality show dedicated to stunting called Pulsar MTV Stuntmania. Being the No.1 sports bike in India it was only natural for us to associate with the No.1 stunt riding team. By promoting the Ghost Ryderz and organizing more stunt shows we hope to increase exposure to this exciting extreme sport while at the same time ensure that people are aware of the safety precautions to be taken while performing bike stunts."

The Ghost Ryderz is a team of professional stunt bikers based out of Kerala. They have performed at various events, college festivals, on the reality show - Pulsar MTV Stuntmania and many movies as well.

Commenting on the association Mr. Mikhil Mohan from the Ghost Ryderz said, "Pulsar has been the No.1 bike amongst us stunt riders because of the high power to weight ratio and stability that the bike offers. We have been using Pulsars for many years and are very proud to be sponsored by the brand we love."

Stunt Biking brings out the best of both the rider and the machine and over the years the Pulsar has proven its mettle in this space, being pitted against the might of nature in Stuntmania season II to being the preferred motorcycle to do stunts by trained experts like the Ghost Ryderz.

Pulsar is India's No.1 Sports bike and dominates the sports segment, where it enjoys a market share of around 50%.

For more information visit:
mypulsar.com or bajajauto.com

To view the photographs please click on the links given below:
Ghost Ryderz
Ghost Ryderz Stunt Bikers
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CONTACT DETAILS
Sumit Sahu, Sampark Public Relations, +91 9890861208, sumit@sampark.com
Pragati Tiwari, Sampark Public Relations, +91 9370574341

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, RETAIL, AUTOMOTIVE

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