BWI: Microsoft Launches Microsoft Dynamics AX for Retail in India

Press release from Business Wire India
Source: Microsoft
Monday, February 28, 2011 12:31 PM IST (07:01 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Information technology, Retailers; Technology
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Microsoft Launches Microsoft Dynamics AX for Retail in India
New solution plus Microsoft Dynamics ERP and CRM partner offerings support a "connected retail experience."

New Delhi, Delhi, India, Monday, February 28, 2011 -- (Business Wire India) -- Microsoft India today announced the launch of Microsoft Dynamics AX for Retail, a focused offering for the Retail sector in India. This solution offers a consolidated, integrated system that promises the capabilities of a stronger profitable retail supply chain and connected retailing to significantly reduce business complexities.

Microsoft Dynamics AX for Retail brings for enterprise and midsized specialty retailers a deep level of integration across point of sale, store management, supply chain, merchandising and financials, to deliver business productivity while enhancing customer service through a single integrated solution. "With key industry verticals such as retail evolving aggressively, customized vertical solutions have become a huge differentiator. Microsoft Dynamics AX for Retail is a single, end-to-end solution that drives visibility across the organization enabling Indian retailers to reduce complexity, react quickly, seize new opportunities, and build customer loyalty, all of which are vital in today's evolving retail environment" said Subhomoy Sengupta, Group Head, MS Dynamics India.

Microsoft Dynamics "AX for Retail"

- A single, integrated solution
- It manages point-of-sale, store management, supply chain, merchandising and financials capabilities for midsize and enterprise specialty retailers.
Builds the following capabilities-
- Insight Retail Role Centers mean key data can be surfaced quickly and easily, helping people make more informed decisions and be productive.
- Loyalty Expanded scenarios and centralized management out of the box help retailers enhance the customer experience
- Simplicity New interfaces for assortment and item management speed workflows and help drive productivity.
- Global availability New localizations and translations further support the needs of multinational and growing organizations.

This solution offers out of the box integration allowing complete control of data flows across the organization. Real-time connectivity allows customer data and loyalty transactions to be immediately captured and shared across the organization; while real-time inventory lookup and visibility to inventory movement provides critical information to enhance customer centricity. "With so many digitally empowered consumers, retailers are being challenged to operate faster and smarter across their organizations to achieve deeper customer loyalty and maintain a competitive edge," said Kirill Tatarinov, Corporate Vice President, Microsoft Business Solutions. He also added "To address these challenges, retailers need to adopt what we call a "Connected Experience for Retail" which Microsoft Dynamics AX for Retail essentially will enable."

The architecture and innovation that remain core to Microsoft Dynamics AX for Retail provide extensibility and a high degree of interoperability, so the solution and can adapt and grow with your business. When added to powerful infrastructure components like Windows, Sharepoint, SQL, Office as well as innovations Surface; TAG; Mobility on Windows, retailers are agile and empowered in their business. Further, this offering is supported by global retail partners who can customize the solution to fit specific customer needs.

A key strength of Microsoft Dynamics is its partner ecosystem. Microsoft Dynamics AX for Retail provides a solid, scalable foundation for the retail environment, combined with a rich partner ecosystem that will deliver customer-specific configuration and implementation services. Microsoft is working with both globally and regionally based ISVs on integrating to the Microsoft Dynamics AX for Retail solution. Also, by offering an industry specific platform, partners (VARs and ISVs) have an opportunity to create deeper vertical functionality for retailers, more easily and at lesser cost.

Availability: Microsoft Dynamics AX for retail is available in Australia, Canada, Denmark, Germany, Finland, France, Ireland, Malaysia, Mexico, Netherlands, New Zealand, Norway, Singapore, South Africa, the UK, the US. The most recent ones that have been added to the Microsoft dynamics AX for retail network are Austria, Belgium, Brazil, China, Czech Republic, Estonia, Hungry, Iceland, India, Israel, Italy, Japan, Latvia, Lithuania, Poland, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Thailand, and Turkey.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in 16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and Pune.

About Microsoft Dynamics

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively. Delivered through a network of channel partners providing specialised services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.


CONTACT DETAILS
Anubhav Chopra, Text100, +91 9818213323, anubhav.chopra@text100.co.in
Shruti Das, Text100, +91 9818028766, shruti.das@text100.co.in
Tushar Makkar, Microsoft India, +91 (124) 4158000, tmakkar@microsoft.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, IT, RETAIL, TECHNOLOGY

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