BWI: LG' IPS LCD Captures Wins, Losses and Celebrations of ICC World Cup 2011

Press release from Business Wire India
Source: LG Display-IPS
Friday, February 25, 2011 05:50 PM IST (12:20 PM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Media & entertainment, Sports; Technology
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LG' IPS LCD Captures Wins, Losses and Celebrations of ICC World Cup 2011


New Delhi, Delhi, India, Friday, February 25, 2011 -- (Business Wire India) -- The ICC World Cup, 2011, has just started, but not without giving fans all over the world a long treat with the greatest sporting action, a continuous adrenaline rush and memories to last forever. The Cup that launches many heroes and also brings many to their knees at the same time, ensuring that those who are not present in the stadium, would forever be glued to their LG IPS TV screens to catch the action live.

In a cricket-crazy India, the cricket fever spreads like never before. The Indian supporters spend many a sleepless nights to catch it all in action. The passion and zeal can never be missed as fans don Indian Team jerseys and crowd around TV screens, to ensure that they do not miss the power-packed excitement. The cricket fans have just started discussing the special moments of the game. Scores of viewers are simply glued to their screens and the LG IPS panel technology has emerged as the ubiquitous choice. A cricket enthusiast commented, "As I could not be at the stadium for the matches, I ensured I watch it all on my LG IPS screen at home. With this technology, I could catch all the quick motion action of the games. It was just as good as being physically present at the stadium, maybe even better."

The LG IPS panel with the Tru-Motion 480Hz technology is the most advanced LCD technology to provide sharper and clearer pictures of fast movement and provides a vivid and clear picture without any blurring at any viewing angle. In case you don't want the commentary to die out in a cacophony of human voices in the background, the 'Clear Voice' feature alters the sound balance to reduce the background noise. LG's In Plane Switching (IPS) technology is one of the world's leading LCD technologies, and innovatively aligns liquid crystal technology to increase the viewing angle.

With an IPS panel, one is assured of vivid and clear moving images because of excellent Moving Picture Response Time (MPRT) performance and variation. Sports fanatics can be assured that there will be no colour distortion from any angle because of no shift in gamma rays, thus being least strenuous to human eyes. The touch panel is also vastly stable as moving picture image sticking does not occur. LCD technology has evolved dramatically and LG's IPS technology backed TVs are indeed the choice of the times!

About IPS:

IPS (In Plane Switching) technology is one of the most leading LCD technologies in the world. IPS technology innovatively aligns liquid crystal horizontally to increase the viewing angle and changes the LCD transmittance. IPS is mainly owned by LG Display Company. This technology was unanimously accepted in its early phase by professionals from all across the globe. IPS enabled LCD TV particularly deserves praise on its dynamic image expression in comparison to Normal LCD TV, because the IPS liquid crystal responds faster and expresses smoother moving images. While ensuring the image sharpness, IPS is more suitable to viewing dynamic images such as the Olympic Games and can entirely satisfy consumer needs for high definition images.



CONTACT DETAILS
Trisha Roy, IPAN Hill & Knowlton, +91 (124) 4967300, troy@ipanhillandknowlton.com
Kritika Sabharwal, IPAN Hill & Knowlton, +91 (124) 4967300, ksabharwal@ipanhillandknowlton.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, MEDIA, TECHNOLOGY

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