BWI: Hyundai to be Official Car Partner of the ICC Cricket World Cup 2011

Press release from Business Wire India
Source: Hyundai Motor India Limited
Tuesday, February 08, 2011 04:45 PM IST (11:15 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Automotives, Business services, Retailers, Sports; Technology; Automotive
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Hyundai to be Official Car Partner of the ICC Cricket World Cup 2011
- Inks deal to be Official Car Partner of ICC for 2011-2015

New Delhi, Delhi, India, Tuesday, February 08, 2011 -- (Business Wire India) -- Hyundai Motor India Limited (HMIL), the largest exporter and second largest car manufacturer in India, today announced that HMIL will be the official car partner for the ICC Cricket World Cup 2011. Hyundai will also be the official car partner for the International Cricket Council (ICC) from 2011 to 2015, with exclusive category rights.

Speaking on this announcement, H W Park, MD & CEO, HMIL said, "I am pleased to announce our partnership with the International Cricket Council. The ICC Cricket World Cup is one of the biggest sporting extravaganzas, and we are proud to be a part of this event. Ground transportation is critical to the successful staging of an international event like the ICC Cricket World Cup and Hyundai will endeavour to provide the best and the most luxurious transportation option for the players, officials and VIP guests. Hyundai shares ICC's deep-rooted passion for cricket and remains committed to supporting the game in the future as well".

Under this agreement, ICC officials, players and VIP guests will use Hyundai cars for official transportation for the entire duration of the ICC Cricket World Cup 2011 and the contract extends till 2015. In addition to the World Cup, Hyundai will also be transport partners for the Women's World Cup and the T20 championship.

The fleet includes the best-selling i10, the luxurious SUV Santa Fe, the powerful Verna Transform and the international favourite - the Sonata Transform.

As a dynamic automotive brand, HMIL has always been connected with sports enthusiasts. Hyundai is also the official transport partner for the FIFA World Cup and it was formerly the naming rights sponsor for the ICC Cricket Awards. With this tie-up, Hyundai aims to continue its association with popular sports like cricket and football.

To generate excitement among its large customer base, HMIL proposes to conduct activities like "Hyundai Fan Park" where its customers can get together and watch the matches live on large screen TV and also in the process enjoy refreshments and win tickets for the matches.

During the World Cup, HMIL will undertake many promotional activities to heighten the enthusiasm and excitement among the 'cricket crazy' people of the country.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 7 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna Transform, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs.

As HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 115 countries across EU, Africa, Middle East, Latin America and Asia Pacific. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 315 strong dealer network and 641 strong service points across India, which will see further expansion in 2011.

Corporate website: www.hyundai.co.in

To view the photograph please click on the link given below:
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(L-R): Mr. H. W Park, MD & CEO, HMIL and Mr. Haroon Lorgat, CEO, International Cricket Council (ICC) at the signing ceremony of HMIL's tie-up with ICC in New Delhi. HMIL is the official car partner of the ICC Cricket World Cup 2011


CONTACT DETAILS
V Anand, Hyundai Motor India Limited, +91 9810758141, anandv@hmil.net
Vishwajeet Ganpate, IPAN Hill & Knowlton, +91 9999659231, vganpate@ipanhillandknowlton.com

KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, RETAIL, TECHNOLOGY, AUTOMOTIVE

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