BWI: 17.5 minutes to super fitness: 'milon' to re-define fitness culture in India

Press release from Business Wire India
Source: Milon
Monday, February 07, 2011 03:27 PM IST (09:57 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, People, Sports; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Healthcare, biotechnology & pharmaceutical, Media & entertainment, Retailers, Sports; Technology; Healthcare
--------------------------------------------------
17.5 minutes to super fitness: 'milon' to re-define fitness culture in India
'India's Holistic Health Guru Mickey Mehta teams up with milon to revolutionize the Indian fitness culture'

New Delhi, Delhi, India, Monday, February 07, 2011 -- (Business Wire India) -- milon, Germany's #1 Fitness Brand, today announced the appointment of Wellness cult figure - Mickey Mehta as its Brand Ambassador for India. milon will be India's first premium and luxury fitness brand that promises to offer 30 percent more effective results in just 17.5 minutes with its easy to use, safe and time efficient circuit training model.

Available for experience only to the top elite in India, this super premium wellness system is set to change the way people work out in India. milon will be exclusively marketed by India's leading sports goods manufacturer and exporter STAG International.

Announcing Mickey Mehta as milon's ambassador for India, Mr. Rajiv Chadha, Managing Director, STAG Distribution said "The milon brand stands for qualities of innovation, advanced technology, holistic fitness and excellence in performance. Epitomizing the same outlook to fitness and well-being, Mickey Mehta too believes in holistic health and thus was a perfect choice for our brand in India. His depth of work in the fitness domain has made him a much respected health philosopher and counsellor today. We are indeed very proud and privileged to have him as our Brand Ambassador".

While milon brings a new body and mind to wellness in India, Mickey Mehta adds soul to the brand. Mickey Mehta is known as India's leading Holistic Health Guru for over 25 years with a successful 13 years old association with Femina Miss India. He is a philosopher and life coach to some of the leading industrialists, models and Bollywood stars. Mickey Mehta also has his own popular DVD called 'Metamorphise- a wellness workout' and is also a renowned author. A brand - an institution personified, Mickey Mehta runs several gyms under the name 360 Degree and has been associated with various popular shows and events like Grasim Mr. India, Channel V - Get Gorgeous, Fame Gurukul on Sony Entertainment Television Channel, Zoom Style Guru among others. Mickey with his truly radical personality has re-invented the concepts of Holistic Health and Wellness. http://www.mickeymehtahbf.com

Talking about his association with milon, Mickey Mehta said, "It gives me immense pleasure to be a part of the milon family in India. The brand's commitment to provide effective results in a time efficient and safe manner has taken the exercising concept to newer heights. I have always associated myself with brands that I truly believe echo the sentiment of holistic wellness and milon is no exception with its advanced training systems that assures guaranteed fitness and wellness in just 17.5 minutes on its circuit."

Entering the Indian market with a view to redefine the concept of fitness and wellness, the milon circuit is a scientific and intelligent training system based on the most advanced technology of electronically controlled resistance. Using superior innovation and technologies such as Electronic Resistance, Fully automated machines, Smart Memory Card and many more milon will challenge and improve upon all traditional fitness equipments and concepts available. Being the pioneers in providing electronically controlled training systems and use of smart memory cards, milon's greatest achievement to date has undoubtedly been the development of a fully automatic memory function. The experience on the milon circuit will be like that of an astronaut on a space shuttle- exclusive & out of the world experience.

milon fitness equipment has been designed to automatically switch to the appropriate settings based on the user's physical profile and personal exercise programme, as soon as the smart card is inserted. The brand's three innovative developments- the smart card, the electronics and the memory function combined in a space-saving circuit concept are unique in the world.

milon is all geared up to launch its innovative and advanced circuit training equipment in India by the second week of March'11.

About milon

milon believes in 'Smart training begins in the mind' and started with this thought to make fitness equipment safer, more comfortable and more effective back in 1986. milon (in those days under its original name miha) was the first provider of electronically controlled training systems and were among the pioneers in Europe to use smart cards. Another major asset of milon is the practice-oriented consulting. Milon is not merely an equipment manufacturer but equally a solution provider for the health market. This approach has firmly established the company in the industry. In the German speaking territory, milon has a market share of about 30 percent of training equipment sales. In the sector of smart card controlled equipment, milon is the market leader. Milon has a sales presence in 17 foreign countries based on their own distribution organization. It is the milon circuit which creates growing interest internationally since there is no comparable training system existing at present. http://www.uk.milon.com

About STAG International

A history of over 75 years, serving more than 152 countries, STAG is India's leading manufacturer, supplier and exporter of Sports Goods and Equipment. The most "Exported" brand of sports goods from India, STAG has the highest exports of Table Tennis equipment and is amongst the top 10 Exporters of Sports Goods from India. A leader in the table tennis table market, approved by ITTF (International Table Tennis Federation), STAG has an unmatched global exposure and experience to represent leading International Sports and Fitness brands for the Indian Market. STAG will bring international innovative brands like milon-Germany's # 1 Fitness brand based on circuit training, Tunturi (European market leader in Fitness - Personal / Commercial Use) and Victor - a global leader in badminton to India this year. STAG also has association with some of the esteemed people of the sports fraternity: Mr. Peter Karlsson, 5 Times World Table Tennis Champion and European Champion and Mr. Kamlesh Mehta, Arjuna Awardee and Olympian National Coach & Selector as the Brand Ambassadors. http://www.stag.in/sports.html



CONTACT DETAILS
Achint Punyani, 20:20 MEDIA, +91 9810521303, achint@2020india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, ELECTRONICS, HEALTHCARE, MEDIA, RETAIL, TECHNOLOGY, HEALTHCARE

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com