BWI: Wipro Technologies Launches Next Generation Ecommerce Experience Engine

Press release from Business Wire India
Source: WIPRO
Monday, January 10, 2011 08:20 PM IST (02:50 PM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Retailers; Technology
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Wipro Technologies Launches Next Generation Ecommerce Experience Engine
ENCORE, a Comprehensive E-commerce Solution for the Retail Industry

New York, United States, Monday, January 10, 2011 -- (Business Wire India) -- Wipro Technologies, the Global Consulting, System Integration and Outsourcing Business of Wipro Limited (NYSE: WIT), announced the launch of a strategic retail solution, ENCORE (Enhanced Commerce Retail Ecosystem), today at the 2011 edition of the National Retail Federation Conference. ENCORE is scalable platform that helps retailers engage customers and manage online retail operations seamlessly.

It is an end to end solution that allows retailers unparalleled visibility into their e-commerce enterprise without substantial investments in time and infrastructure. ENCORE provides unique customer experience with engaging features that include Social Media integration, e-mobility, personalization, seamless cross channel experience, recommendations, referral tracking and much more. ENCORE provides retailers the ability to ship to over 200 countries globally, thereby providing access to new markets.

Forrester research predicts that online retail sales in the U.S. will be around $250 billion in 2014 up from $155 billion in 2009. It also forecasts that US online and web-influenced retail sales will be 53% of total retail sales in 2014 up from 42% in 2009.

According to Bhanumurthy B. M., Senior Vice President, Retail, CPG, Transportation & Government, Wipro Technologies, "For Wipro, Customer Centricity is of utmost importance and our solutions are not just based on a 'how to' analysis but also on a 'why to' analysis. Wipro's vision is to constantly innovate and offer our retail customers new opportunities to maximize the value of their investments and create better retail experiences for the end customer.

As consumer spending returns cautiously, e-commerce has established itself as a key growth driver for the retail sector. Wipro's 'ENCORE' solution apart from enabling e-commerce and retail business services with multi-channel and next-generation capabilities also provides 'on-demand' business intelligence to our retail customers."

The ENCORE platform consists of four aspects, each of which addresses a specific challenge faced by e-commerce enterprises. Wipro will offer these four aspects together as a complete solution, or individually, as needed by a retail customer:

-- ENCORE.TRANSACT enables retailers to transact better with their customers and allows shoppers to customize their own experience.
-- ENCORE.MARKET enables retailers to understand their market and provides insights into customers' opinion about the retailer
-- ENCORE.ANALYZE has deeply insightful analysis tools that can provide intelligence to retailers on areas of operations where they are successfully engaging their customers, and areas that need improvement
-- ENCORE.MANAGE has powerful offerings for aspects such as business process, people and technology that allow retailers to optimize and improve the functional elements of their business

Wipro's retail offerings include Consulting, Application Development and Maintenance, and Process Improvement. Wipro Retail offers customized solutions in the CRM e-business, CRM, SCM, Technology Infrastructure, ERP, Data Warehousing, Stores Operations Management, Retail Shrink Management, Retail Merchandising and Business Intelligence space.

About Wipro Technologies

Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application management, and datacenter managed services to corporations globally. In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India, offering system integration, network integration, software solutions and IT services.

Wipro also has a strong presence in niche market segments of consumer products and lighting. In the Asia-Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange.

For more information, please visit our website at www.wipro.com

Forward-looking and Cautionary Statements

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company's filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.


Media Contacts:

Wipro Technologies

India:

Dirk Lewis
Wipro Technologies
+91- 9900418208
dirk.lewis@wipro.com

US:

Kathleen Ulrich
Wipro Technologies
+1 (732) 509-1337
kathleen.ulrich@wipro.com

UK:

Paul Hope
Wipro Technologies
+44 11 8902 2300
paul.hope@wipro.com

Emma Easterbrook
Fieldworks Marketing
+44 (0)1435 873080
emma@fieldworksmarketing.co.uk



KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, RETAIL, TECHNOLOGY

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