BWI: element14 Offers the Latest Development Kits from Microchip

Press release from Business Wire India
Source: element14
Friday, January 07, 2011 04:17 PM IST (10:47 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
--------------------------------------------------
element14 Offers the Latest Development Kits from Microchip
Cost-effective, Flexible and Innovative Development Solutions from Microchip Enhance element14's Unrivalled Product Portfolio of electronic-design Centric Products in Asia Pacific

Bangalore, Karnataka, India, Friday, January 07, 2011 -- (Business Wire India) -- element14, formally known as Farnell Electronics (I) Pvt Limited, the industry's first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, today announced the latest additions of cost-effective and versatile development kits from Microchip to its growing inventory of over 120,000 unique components.

Innovative platform for development evaluation for APAC electronic design engineers

Touch sensing technologies today have become a standard in a burgeoning number of high-in-demand consumer electronics from mobile phones to computer screens and GPS devices; electronic design engineers today need innovative development solutions that have extensive capabilities to keep pace with the ever-changing demands. element14 has strengthened its partnership with Microchip by offering the latest, cutting-edge development solutions to empower electronic design engineers across Asia Pacific with state-of-the-art technology to meet their constantly evolving design needs.

Serving as the cornerstone for the PIC24FJ256DA210 family, the PIC24FJ256DA210 Microchip Development Kit is a low cost, yet highly flexible platform that allows design engineers to evaluate the features and performance of the series with integrated graphics, USB and mTouchT.

The mTouch series, which allows electronic design engineers to analyse and adjust their designs' touch sensing functions, is the newest additions from Microchip to element14's expansive product inventory. The varied functionalities of these kits ensure that they will be able to support a multitude of requirements.

The mTouch AR1000, which features an AR1000 development board and PICkitT Serial Analyzer, is another easy-to-operate and affordable tool for designers who intend to start on AR1000 resistive touch screen controllers. For design engineers who require the ability to easily adjust critical parameters in their design, they will now have at their disposal the mTouch Projected Capacitive Development Kit using the integrated Graphical User Interface (GUI) tool. Finally, the enhanced mTouch Capacitive Touch Evaluation Kit's Diagnostic Tool allows users to analyse application-critical information in real-time as it relates to touch sensor behaviour.

The last of these latest additions is the Multimedia Expansion Board, which provides design engineers with a highly adaptive and comprehensive solution for the development of high impact User Interfaces. Electronic design engineers can easily utilize this kit to connect to any PIC32 Starter Kit, and from there develop, program and debug their designs in a hassle-free manner.

Customers will be able to enjoy an unrivalled purchase and support experience through element14's unique offering. Customers can purchase with ease and flexibility via multiple channels with no minimum quantity or value, and next day delivery. 24/7 customer service telephone support and 24/5 online technical support in local languages is also available at http://www.element14.com. In addition, customers can also visit and engage with the element14 online community to research, consult industry experts, and collaborate with design engineers and electronics enthusiasts around the globe.

Product guide can be downloaded from here: http://bit.ly/fMxVzq

About element14

element14 offers more than 120,000 products, for next-day delivery from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers in four languages (English, Mandarin, Thai and Korean), 24/5 online technical support, catalogue sales, with a hassle-free return policy.

In India, please visit http://www.element14.co.in/. This eCommerce site is integrated with the Group's global online Community portal (www.element14.com).

Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers - an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

. Operations in 35 different countries
. 4,100 employees
. Over 2 million customer contacts in 156 industries
. Over 3,500 leading suppliers
. Over 400,000 products stocked with access to over four million more on demand
. Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at www.premierfarnell.com

About Microchip

Microchip's PIC24 MCUs provide designers with an easy upgrade path from 8-bit PIC® microcontrollers and a cost effective option to 32-bit MCUs. The broad product line includes everything from eXtreme Low Power microcontrollers to high performance digital signal controllers. Combined with hardware and free software these 16-bit products make the design of Control.

For more information, visit the website at: www.microchip.com

To view the photograph, please click on the link given below:

Photograph
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Pic1.png
Pic1.png


CONTACT DETAILS
Eileen Sim, Communications Executive, element14, +65 6380 3116, esim@element14.com
Namrata Agrawal, 20:20 MEDIA, +91 7829121121, Namrata@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com