BWI: Paul Writer Releases the Red Book of Tech PR at Great Indian Marketing Summit

Press release from Business Wire India
Source: Paul Writer
Friday, December 03, 2010 03:56 PM IST (10:26 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Education & training, Information technology, Media & entertainment; Technology
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Paul Writer Releases the Red Book of Tech PR at Great Indian Marketing Summit


Bangalore, Karnataka, India, Friday, December 03, 2010 -- (Business Wire India) -- * 46% of PR clients are unlikely to recommend their agencies

* India's best known Tech PR firm is Text 100

Paul Writer released its report on the state of the Tech PR landscape in India at the Great Indian Marketing Summit. Based on a survey of over 100 respondents, the report is intended to be the authoritative guide for technology companies researching a PR firm.

Key findings of the report include:

. 46% of clients are unlikely to recommend their agencies to others
. India's best known PR firms with a technology focus are Text 100, 20:20 Media, Genesis Burson-Marsteller, The Practice and Perfect Relations . These firms led in top of mind awareness, though usage patterns and satisfaction levels did not necessarily follow awareness
. "Responsiveness" is the single most important attribute sought by clients

The report, "The Red Book of Tech PR" provides data on the important aspects of PR, as well as tips and insights on identifying the right-fit firm for each organization. The Book profiles India's top 10 PR firms focused on the technology space. The report may be downloaded from www.paulwriter.com (requires registration) or you can request a copy from paulwriter@paulwriter.com

Methodology:

The survey was published online. 826 respondents visited the survey but since all did not complete the mandatory sections, only 107 responses were used. The number of respondents for any question ranges between 55 and 83. PR agencies were selected for participation based on names proposed by users, as well as a confirmation by the agency that they were focused on the technology space.

The speakers at the summit were eminent industry leaders:

Kiran Mani, Head of Industry Sales - Google India
Tim Leberecht, CMO - Aricent & Frog Design
Sangeeta Sundaram, Head - Marketing, CapGemini
Krishna Kumar, Director Marketing - Consumer & SMB, Dell India
Priya Chetty-Rajagopal, Principal- Stanton Chase International
Rajeev Suri, CEO, Liqwid Krystal (a Cafe Coffee Day Group Company)
Nakul Shenoy, UI Evangelist and psychic entertainer

With over 75 marketers from Aricent, BWIR, Dalal Street Journal, Cognizant, Dell, Fidelity, HCL, HP, Infosys, Lead Formix, L&T Infotech, MindTree, TCS, Wipro among others the event was the ideal forum to release this report.

Paul Writer believes that there is a rich pool of innovation in B2B industries. The key to unlock this potential is marketing. Paul Writer aims to create a membership-based crowdsourced platform that provides B2B marketers resources, objective research, insights, benchmarks and tools that will make their professional lives simpler, more efficient and richer.

Having launched the 1300+ member marketing community in September 2010 the Red Book of Tech PR is the first of Paul Writer's series of research reports aimed to address these requirements.

About Paul Writer:

Paul Writer aims to enhance the marketing infrastructure of India through Advisory, Community Building and Professional Development. In the Advisory space, Paul Writer has had the privilege to be associated with firms such as NIIT Technologies, Allied Digital, Ramco Systems, SYSTIME, IDS Softwares, Venkataramanan Associates and Aujas Networks. In the area of Community Development, paulwriter.com is India's leading community platform focused on B2B marketers, and is working towards creating an environment of peer learning and continuous growth. To facilitate professional development, the firm offers workshops and interactive sessions on areas such as branding, digital strategy, and frugal marketing to corporates and educational institutions. Paul Writer was founded in January 2010 by Jessie Paul who was previously CMO of Wipro's IT business and has held senior marketing positions in Infosys and iGATE prior to that. She is the author of No Money Marketing, Tata McGraw-Hill's fastest selling professional book on marketing, and is a regular columnist for Business World and Inc.

For more information, please visit www.paulwriter.com or email paulwriter@paulwriter.com


CONTACT DETAILS
Ayesha Naaz, Paul Writer, +91 (80) 40965053/ +91 9845347961, ayesha.naaz@paulwriter.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, EDUCATION, IT, MEDIA, TECHNOLOGY

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