Press release from Business Wire India
Source: Max New York Life Insurance
Friday, December 10, 2010 11:02 AM IST (05:32 AM GMT)
Editors: General: Consumer interest; Business: Banking & financial services, Business services, Financial Analyst
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Max New York Life Enters "The Guinness Book of World Records"
Creates World Record for the World's Largest Umbrella
New Delhi, Delhi, India, Friday, December 10, 2010 -- (Business Wire India) -- Max New York Life Insurance, one of India's leading life insurance companies, today announced that it has earned its place in the Guinness Book of World Records. The recognition was bestowed upon the company for creating the 'World's largest umbrella'. This record setting collapsible umbrella is almost as wide as the dome of Taj Mahal and as high as a three stories building. With a 54 feet diameter and 32 feet height it could provide cover to around 200 people. A team of 20 people worked for 24 days to construct this award-winning umbrella and was unveiled on 14 August 2010 at Ishanya Mall in Pune.
On this achievement Ms. Anisha Motwani, Chief Marketing Officer, Max New York Life Insurance, said "We are delighted with this recognition. The largest umbrella in the world justifies Max New York Life's tagline line of "Karo Zyaada Ka Iraada". It also signifies protection from uncertainties of weather; just like life insurance which provides protection from uncertainties of life. This innovative initiative was undertaken as a part of our efforts to build higher visibility for the Max New York Life brand. We will continue to work on similar high impact programs which are aimed at making Max New York one of the most admired brands in the country."
The new record has been set against the previous record of 53 ft 2 inches in diameter and 31 ft 6 inches height by Sun City Umbrella Ind. Ltd in Jin Jiang city, Fujian Province, China during October 2005.
About Max New York Life (www.maxnewyorklife.com)
Max New York Life Insurance Company Ltd. is a joint venture between Max India Ltd., one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India's leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India to facilitate them to achieve more.
To view the photograph and certificate, please click on the links given below:
Max New York Life team at the unveiling of the World's largest umbrella
Certificate
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CONTACT DETAILS
Arpan Basu, Max New York Life Insurance Company Ltd., +91 9818083556, arpan.basu@maxnewyorklife.com
Bhaswati Chakrovarty, Max New York Life Insurance Company Ltd., +91 9650060929, bhaswati.chakrovarty@maxnewyorklife.com
Komal Kakkar, IPAN Hill & Knowlton, +91 9810609567, kkakkar@ipanhillandknowlton.com
Garima Arora, IPAN Hill & Knowlton, +91 9891221255, garora@ipanhillandknowlton.com
KEYWORDS
CONSUMER, BANKING, BUSINESS SERVICES, Financial Analyst
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