Press release from Business Wire India
Source: DSM Nutritional Products
Wednesday, December 15, 2010 01:26 PM IST (07:56 AM GMT)
Editors: General: Consumer interest, Food & drink, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Healthcare, biotechnology & pharmaceutical, Household & personal care products & services, Retailers; Healthcare
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DSM Nutritional Products Introduces FabulessT in Mumbai
Mumbai, Maharashtra, India, Wednesday, December 15, 2010 -- (Business Wire India) -- DSM Nutritional Products, the global Life company headquartered in Switzerland today officially introduced FabulessT in Mumbai, with Jörgen Quick, Marketing Manager, Weight Management, DSM Nutritional Products.
The program included the introduction of the company and the ingredient, FabulessT with its unique role in weight management that helps "one to eat less". With the incidence of obesity rising in India, an increasing number of people are seeking solutions for weight management.
According to Jörgen Quick, " FabulessT is an unique ingredient within the area of weight management and appetite control. Safe, natural and with an unprecedented clinical substantiation, FabulessT is a proprietary emulsion, derived from all-natural vegetable oils and works in harmony with the body's regulatory mechanism to control appetite. It has been welcomed by manufacturers all over the world that are looking to provide effective weight management solutions. FabulessT can be consumed on its own or in a variety of applications, such as dairy products, meal replacement drinks and supplement sachets".
FabulessT actively helps to keep "weight in balance" by helping to eat less and opens up exciting possibilities for manufacturers to develop a number of different innovative solutions for consumers.
The clinical evidence behind FabulessT is extensive. Many independent studies have been performed that substantiate the product's effect on reducing calorie intake.
The use of FabulessT was demonstrated with a sampling exercise with Nutritionists helping the audience understand how it does not change the taste of the final product, yet makes one "feel full".
This is the second area in India where FabulessT is being introduced following the success in Bengaluru early this year through SlimlifeT from British Nutritions. Speaking on this occasion, Mr. V S Reddy, CMD - British Nutritions mentioned that incorporating FabulessT in SlimlifeT was a good decision as it added a lot of value to the brand. He further said that SlimlifeT has 100% natural sources with essential nutrients that makes it a wholesome meal replacement. SlimlifeT claims that a person could lose upto 5kg in one month naturally.
About DSM Nutritional Products
DSM Nutritional Products is the world's leading supplier of vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. The business has sales of over EUR 2 billion and a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments. More information at www.dsmnutritionalproducts.com and www.qualityforlife.com
CONTACT DETAILS
Neetta Mohit, Regional Commercial Manager, South Asia, DSM Nutritional Products, +91 ( 22) 40349118, neetta.mohit@dsm.com
Dinesh Chindarkar, MediaMedic Communications Pvt Ltd, +91 9820600312, mediamedic09@gmail.com
KEYWORDS
CONSUMER, FOOD, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, HEALTHCARE, HOUSEHOLD, RETAIL, HEALTHCARE
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