BWI: M3M Goes Live on Oracle Applications in only Four Months

Press release from Business Wire India
Source: Oracle
Thursday, November 18, 2010 03:37 PM IST (10:07 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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M3M Goes Live on Oracle Applications in only Four Months
Oracle Applications will reduce Manual Work, Improve Operational efficiency and Facilitate better Customer Satisfaction

New Delhi, Delhi, India, Thursday, November 18, 2010 -- (Business Wire India) -- News Facts
. M3M India Limited (M3M) became India's first real estate company to go 'live' on Oracle CRM On Demand and Oracle E-Business Suite Release 12, achieving this in only four months.
. With modules such as Oracle E-Business Suite Financials, Oracle Property Manager, Oracle Purchasing, and Oracle Inventory. M3M can now better manage its back-office support business, adopt a paperless environment and improve operational efficiency.
. In addition, with Oracle Projects Costing and Oracle Financial Analytics, M3M has real-time integrated information on project cost and performance, while Oracle User Productivity Kit helped improve productivity and accelerate deployment time for the project.
. With Oracle CRM On Demand, specific to the real estate industry, M3M is enjoying a variety of business benefits from this SaaS-based CRM offering, including:
o Increasing marketing productivity while lowering customer acquisition costs
o More sophistication in tracking marketing efforts, namely road shows and e-mail campaigns
o Accurate analysis of marketing channels to identify generated leads
o Methodological capture, qualification and distribution of leads to sales, and help in streamlining sales processes to ensure optimisation of sales force operations
o The embedded business intelligence functionality to give real-time snapshots of customer relationships and overall business - at their fingertips, anywhere, anytime.
o Manage complex organizational structures with geographically dispersed divisions
o Manage processes in information sharing across business verticals
o Conduct after sales activities in a streamlined fashion
. Oracle Platinum partner, Filix Consulting was selected as the implementation partner due to its expertise in providing ready-to-use standard operating procedures for real estate companies with Oracle Business Accelerators.
. Ernst & Young benchmarked all the stages of the implementation, to oversee and ensure quality of project delivery.

Supporting Quotes
. "As a leading real estate developer in India and with our expanding business, we required a business solution that would scale with our growth. We were convinced that Oracle Applications could support us," said Gaurav Jain, Vice President, Finance, M3M India Limited. "The scalability of Oracle Applications and Filix Consulting's domain expertise fits perfectly in our business agenda."

. "M3M is the first real estate company in India to adopt both Oracle E-Business Suite and CRM On Demand in a single phase. With the kind of premium projects that M3M is launching, M3M was quick to realize that they needed to be different in a rapidly changing realty market, that is moving from a sellers driven market to a buyers world," said Samik Roy, Head - Growth Applications, Oracle India. "M3M has automated their entire campaign to cash cycle and deployed a hybrid approach of Oracle ERP on the on-premise model and Oracle CRM On Demand on the SaaS model."

. "The real estate sector in India is changing and is becoming highly competitive. In this scenario, the adoption of new-age technologies is being seen as a key business enabler where customer service is more important than ever. Realization of these business goals is possible with Oracle Business Accelerators and Filix Consulting's expertise with Oracle products," said Gaurav Mathur, Managing Director, Filix Consulting. "The integration of our flagship product Felix Real Estate Billing solution with Oracle Financials and Oracle Property Manager makes it easy for a large Real Estate company like M3M to manage their business processes."

Supporting Resources
. Oracle E-Business Suite Financials
. Oracle Projects Costing
. Oracle Purchasing
. Oracle Inventory
. Oracle CRM On Demand
. Oracle User Productivity Kit
. Oracle Financial Analytics
. Oracle Property Manager
. Oracle Business Accelerators

About M3M

M3M India Ltd., the 21st century visionary real estate developer, proposes to be the creator of idyllic high-end city developments in the country by building classic designer projects. Established as reality advisors under the futuristic leadership of Mr. Basant Bansal, Chairman & Managing Director, with the valuable support of his brother Mr. Roop Bansal, Director, M3M India Ltd. is poised to achieve the core distinguishing factors within the Industry, which are its innovative, unique & unparallel concepts, multi dimensional reality solutions, and unmatched high service standards. Showing its commitment towards developing state- of-art real estate masterpieces, M3M has always strived to garner the best talent in the industry. The Company has gained over 12 years of real estate expertise with diverse and complimentary talents from a rich network of top notch Intermediaries, Financial Institutions, High Net worth Individuals and some of the most reputed developers in India. M3M India Ltd's first project M3M Golf Estate, in Gurgaon, has been valued at more than USD 1.5 Billion on completion. For more details, please visit http://www.m3mindia.com/about_us.php

About Filix Consulting Pvt. Ltd.

Filix offers IT Consulting, Outsourcing and related services to customers through a combination of best of industry specific solutions and consulting manpower. Filix enrolled itself into the Oracle PartnerNetwork in June 2008. Thereafter Filix rapidly grew to become an Oracle Certified Partner in February 2009. By the end of October 2009, Filix also became the only Oracle Business Accelerate partner in North India. For more information, please visit http://www.filixconsulting.com/

About Oracle Fusion Applications

Oracle Fusion Applications are 100% open standards-based business applications that provide a new standard for the way we innovate, work and adopt technology. Delivered as a complete suite of modular applications, Oracle Fusion Applications work together with existing applications portfolio to evolve business to a new level of performance.

About Oracle Applications

Over 65,000 customers worldwide rely on Oracle's complete, open and integrated enterprise applications to achieve superior results. Oracle provides a secure path for customers to benefit from the latest technology advances that improve the customer software experience and drive better business performance. Oracle Applications Unlimited is Oracle's commitment to customer choice through continuous investment and innovation in current applications offerings. Oracle's next-generation Fusion Applications build upon that commitment, and are designed to work with and evolve your existing applications investments. Oracle's lifetime support policy helps ensure customers will continue to have a choice in upgrade paths, based on their enterprise needs. For more information on the latest Oracle Applications releases go to: www.oracle.com/applications.

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CONTACT DETAILS
Vandana Shenoy, Oracle, +91 9811551760, vandana.shenoy@oracle.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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